Living Information Lectures on Global Media Industries and Production

Deck of lectures of the University of Amsterdam undergraduate course Living Information., focusing on how the global media industries are structured and how media production and storytelling are organised.

1. Living Information Make Life © Thomas Hawk

2. media system media institutions media production media professionals

3. media system

4. media system media institutions media production media professionals

5. media institutions

6. media industry hourglass structure

7. new international division of cultural labor NIDCL:

8. media system media institutions media production media professionals

9. media production

10. content a-la-carte content everywhere content for free content by users content goes global content about content

11. editorial logic

12. market logic

13. data logic

14. convergence logic

15. media system media institutions media production media professionals

16. media professionals

17. paradoxes of media work

18. profitable & loss-making datafication & creative switch on & switched off impactful & disconnected artisanal & industrial informal & militarized dynamic & routinized collective & fragmented empowering & exploitative liberating & interdependent diverse & homogeneous pleasurable & precarious

19. multimedia crossmedia transmedia

20. multimedia: one story, many forms, one channel

21. crossmedia : one story, many channels

22. transmedia : one storyworld , many stories, many forms, many channels

23. flexibility

24. precarity

25. portfolio careers & cross-subsidized workstyles

26. semi-permanent work groups

27. networking the value chain

28. startup culture | entrepreneurship

29. media careers tips & tricks reflect whether this is really for you … then go for it ! take courses you care about ( especially MAKING MEDIA) get internships ( just do not work for free) join professional communities / associations build your network /start your working group read / study media management and production scholarship find out what you want ( rather than what industry needs ) make media!