Location guru product and solution

Location based solution offerings for Telco

1. LocationGuru Product and Solution Portfolio for Telco

2. National Regulatory Requirements Personal Security Corporate/Enterprise Applications M2M Applications Enabler to other Applications Location of Emergency Calls (E112/E911) Lawful Interception and Lawful Telemonitoring Family / Friend Tracking Item Tracking Asset/Fleet Management, Logistics Workforce Management Field Services Management Location fix at installation, movement registrations Location at alarm/event/reading device, etc. Advertisements, coupons, market intelligence Telco's own radio network planning, customer care, etc. Why Location based Platform? - Key Drivers

3. End to End Capabilities for Location based services Location Servers SmartGeo GMLC SmartGeo SMLC SmartGeo Mass Location System (MLS) SmartGeo LBS Platform Applications Middleware SmartGeo Middleware Server Open APIs Enterprise Applications TeamPilot (Workforce Management) SmartDelivery (Delivery Logistics Management) SmartAds (Location Based Advertising) Consumer Applications SmartBuddies (Buddy Tracker) SmartTrace (Share Location Updates) System Integration and Development Service Management Customizations Tech Support Services Professional Services SmartGeo is a proven carrier-grade, modular platform with reach of 250M+ mobile subscribers

4. SmartGeo MLC GMLC Mobile Positioning Server Control Plane (SMLC) Cell-ID, ECID (CID+TA+NMR) User Plane GPS, aGPS , Glonass Hybrid (Best of control plane/user plane) Cellular Network (ex. EDGE, GPRS, UMTS) GIS User Profile External Applications (Emergency, Lawful Intercept, Commercial LBS) SmartGeo Location Server SmartGeo Location Server provides robust, scalable and fault-tolerant GMLC and SMLC solutions for carriers to offer location based services

5. SmartGeo SMLC High scalability & availability Carrier grade deployment ensuring high availability and on demand scalability. Multiple location methods Provides CID + Azimuth + TA/RTT + NMR based location determination Better accuracy Sophisticated algorithms providing better accuracy Multi network support Supports 2G, 3G AND LTE networks Reports Analyze Productivity. Performance. Key Metrics. Interoperability Supports multiple OEMs across multiple networks “ SmartGeo SMLC provides robust, scalable and fault-tolerant network based Enhanced Cell ID (ECID) location determination solution for carriers to offer location based services . ”

6. SmartGeo GMLC “ SmartGeo GMLC provides robust, scalable and fault-tolerant standards compliant location gateway solution for carriers to offer location based services . ” Standards compliance Supports MLP v3.2 requests for location determination Consent & privacy management Sophisticated algorithm providing better accuracy Multi network support Supports 2G, 3G AND LTE networks High capacity with HA support Carrier grade deployment ensuring high availability and on demand scalability. CGI DB sync Automation Automated CGI DB update mechanism Reports Analyze Productivity. Performance. Key Metrics.

7. SmartGeo Mass Location System Mass Location Locate subscribers in large numbers. No overloading of network Multiple location sources Cellular network. Wi-Fi. GPS. Location validation Validates location for its correctness and authenticity Location accuracy improvements Location accuracy enhancements using advance attributes captured in probes. Filtered results Boundary conditions refinement using real-time locations. Visualization Heal Maps. Cluster Maps. Mash ups. “Cloud based Mass Location Platform to locate mass people passively without loading core network”

8. SmartGeo Mass Middleware “Cloud based LBS middleware platform to enable rapid development, delivery and management of location aware solutions connecting the power of Telco networks and innovative, niche developer solutions.” Visualization Heal Maps, Cluster Maps, Mash ups O & M UI Central O&M Console. Performance. Key Metrics. Support. Manage & Control Developer & Application on-boarding. Usage Monitoring. Policies. Security. Access. Enterprise LBS Route. Trip. Deviation Alerts. Geo-fencing. ETAs. Custom Places. Identity, Consent & Privacy Application level & User Level privacy & consent management. Positioning API Unified Location. Last Known Location. Location History. Build 77 APIs. Mobile SDK. Single point of Integrations. Monetize Billing & Charging. API consumption based models.

9. Enterprise and Consumer Applications

10. Team Pilot – Enterprise Workforce Management “ TeamPilot is a Mobile Resource Management solution for Enterprises to efficiently & effectively manage its field resources . ” Reports Analyze Productivity. Performance. Key Metrics. Task management Plan. Assign. Monitor. Analyze. Visibility Real time map view of field resources Attendance Mobile attendance from field. Rule based policies. Paperless Field information collection. Customized Forms. Time tracking Track time by tasks, breaks, travel.

11. SmartDelivery – Enterprise Delivery Management “ SmartDelivery is a Delivery Management solution that improves productivity, reduces costs and enhances customer satisfaction for Companies involved in distribution and logistics. ” Paperless Field information collection. Proof of Delivery. Feedback. COD Details. Delivery Planning Route Planning. Fleet Assignment. Schedule. Monitor & Manage Monitor & Manage Delivery/Pickup Orders in real time with ETAs. Easy Integrations Push-pull information from enterprise backend systems. Reports Analyze Productivity. Performance. Key Metrics. Visibility Real time map view of delivery personnel

12. SmartAds – Location based Advertising “ SmartAds is a Location Based Advertising platform for business to send promotional messages to targeted audience effectively at the right place and right time. ” Target Location. Time. Profile. Reach audience near your business. Reach Works on any phone. No App, Internet or Smartphone required. Trusted Opt-In, Opt-out models. Throttling control. Optimize Track campaign in real time and optimize. Profile Demographics. Preferences. Behavior. Segment. Design campaign Your campaign, your way. Design. Schedule. Track

13. SmartBuddies – Family / Friend Finder “SmartBuddies is a powerful yet simple app to locate, update and communicate with your friends and family.” Manage buddy list Add/Delete Buddies in your list Locate friends Show friends location on map Trail friends Set trail to get periodic location updates of friend Geo-fence Alerts on arrival/ departure from place of interest Privacy Control your privacy by managing when others are allowed to locate you Location history View past locations on map

14. SmartTrace – Broadcast Location Update “ SmartTrace is a fast, safe, and simple way to share your location safely in real time with anybody you want”. Share Trace Send series of location updates to friends. Request Trace Request location updates from friends for a period. Timed Alerts Location updates shared at timed intervals for a fixed period. Destination Alert Location updates shared at timed intervals until arrival at a place of interest Privacy No buddy list management. Location shared only with whom, when and until you want. Easy Reach Works on any phone. No App, Internet or Smartphone necessary.

15. E-Commerce FMCG Third Party Logistics Very Easy to Deploy Subscription based model Multi-tenancy Architecture High ARPU & stickiness Best Training and Support from LocationGuru Telecom Drive Business through Enterprise LBS Applications

16. Why LocationGuru for Telecom Operators?

17. Mumbai Office:   204A, B2 Wing, Boomerang, Chandivali Farm Road, Chandivali, Mumbai 400072 INDIA. Ph: [phone] Nagpur Office:   Lambent IT Park 46-48, Harihar Nagar, Besa, P.O. Pipla, Nagpur: 440034 INDIA. Ph: [phone] Fax: [phone] Thank You Contact: [email protected] www.locationguru.com