Logo and Its Types

In this presentation you will learn and understand what exactly a logo is and what are its types and how to design a good quality logo.

1. What Exactly Is a LOGO?

2. A Logo is a Symbol , Name or Trademark of a Company. Logo Serves to represent a given organization or company or company through a visual image that can be easily understood and recognized. Logo design must certainly be one of the most challenging areas of graphic design and often one that is sorely undervalued.

3. What is the purpose of a logo? Logos are intended to be the  face  of a company . They're meant to visually communicate the unique identity of the brand and what it represents . Depending on your design philosophy, simple logos comprised of only essential elements are often the most difficult and also successful.

4. What is logo? The  term “ logo ” is often used as a catchall to define any emblem a company has designed to visually represent their brand .  there are two main categories when  it comes to  logo  design: logos that only consist of  type  — denoting the name or initials of a company — and those containing both text and a  symbol .

5. What are 5 characteristics of a logo? Simple. Simple logos are the ones people can recognize as soon as they see them.  Scalable. A great logo should be simple enough to be able to be scaled down or up and still look good. Memorable / Impactful. A great logo should be impactful . Versatile . Relevant.

6. What are the different types of logos? Monogram logos (or lettermarks )  Wordmarks (or logotypes) Similar to a lettermark , a wordmark or logotype is a font-based logo that focuses on a business' name alone . Pictorial marks (or logo symbols ) Abstract logo marks . Mascots . The combination mark . The emblem.

7. What is Monogram logos? A  monogram  is a motif or symbol made by combining two or more letters . In the late 19th century, companies and businesses started using their initials and acronyms to create  monogram logos  for their brands.  The fashion industry was one of the first to adopt  monogram logos  to convey style, luxury and exclusivity ( eg .

8. What is Wordmarks (or logotypes )? Similar to a lettermark , a  wordmark or logotype  is a font-based  logo  that focuses on a business' name alone . Google's  logo  is a great example of this.  The name itself is catchy and memorable so, when combined with strong typography, the  logo  helps create strong brand recognition.

9. What Is Pictorial marks (or logo symbols )? Each of these companies'  logos  is so emblematic, and each brand so established, that the  mark  alone is instantly recognizable . A true brand  mark  is only an image . APPLE   Logo  is a great example of this. 

10. What is Abstract Logo M arks? An  abstract mark  is a specific type of pictorial  Logo. Instead of being a recognizable image—like an apple or a bird—it's an abstract  geometric form that represents your business.  Like all  logo  symbols,  abstract marks  work really well because they condense your brand into a single image.

11. What Is Mascots? Mascot logos are logos that involve an illustrated character.  Often colorful, sometimes cartoonish, and most always fun, the mascot logo is a great way to create your very own brand spokesperson — er , spokes-character (?).

12. What Is combination mark? A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot . The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image.  Some well known combination mark logos include Doritos, Burger King and Lacoste.

13. What Is Emblem? An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests.  These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations or government agencies . The auto industry is also very fond of emblem logos. While they have a classic style, some companies have effectively modernized the traditional emblem look with a logo designs fit for the 21st century (think of Starbucks’ iconic mermaid emblem, or Harley-Davidson’s famous crest).

14. What is the difference between a logo and a logotype? A “ logo ” is often made of a  logotype  and a L ogomark . But not every business needs both . A  logotype  stands for words or the name of a business that is designed in a customized way.  A L ogomark is an identifying mark or symbol that doesn't contain the business name, like a drawing or image that represents the business.

15. What is the importance of logo? A  logo  is an  important  part of your company's brand, and makes a significant impact on a company's public perception . In fact, a  logo  is one of the most  important branding investments a business can make . A  logo  can be described as the face of a company.

16. What does a good logo do? A  good logo  is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message.  A  logo should  be able to be printed at any size and, in most cases, be effective without color . A  great logo  essentially boils down to two things :  great  concept and  great  execution.

17. What are the features of logo? A design that conveys the essence of your brand. A logo should deliver an immediate and honest impression of your business philosophy, conveying why your brand is special . An appropriate style choice.  Your business name . A relevant colour scheme.

18. What are the best logos ever? Best logos: London Underground. Best logos: The Red Cross. Best logos: Target. Best logos: Apple. Best logos: Woolmark . Best logos: Nike. Best logos: Shell. Best logos: FedEx.