M COMMERCE.pdf

M cOMMERCE

1. SIMS KOPARGAON
MobileCommerce
1Prof. K.S.Shinde SIMS Kopargaon

2. •What’sMobileCommerce?
•Servicesofmobilecommerce
•Mobilepayment
•MobileCommerceApplication
•ChallengesofMobilecommerce
•Advantagesanddisadvantagesof Mcommerce
•Conclusion
2Prof. K.S.Shinde SIMS Kopargaon

3. Introduction
3Prof. K.S.Shinde SIMS Kopargaon

4. What isMobile
Commere
M-commerceisthebuyingandsellingofgoodsand
services throughwirelesshandhelddevices.
M-Commerceistheprocess ofpaying for services
usingamobile phoneorpersonalorganizer.
M-Commerceis the use of mobiledevicesto
communicate,inform transactandentertain usingtext
and data via a connection to public and private
networks.
4Prof. K.S.Shinde SIMS Kopargaon

5. MobileCommerce
•Istheabilityto conductcommerceusinga
mobiledevice.
–suchas:
»Mobilephone.
»Personaldigitalassistant(PDA).
»Smartphone.
5Prof. K.S.Shinde SIMS Kopargaon

6. M-commerceBenefits
YourInternetofferingsareeasierandmore
convenienttoaccess.
Yougetconsiderableflexibilitywhile
conductingbusiness.
Transactionandpersonnelcostsarereduced
duetowidespreadautomationofback-office
operations.
Fieldstaffismoreeffectiveastheyhave
flexibleaccesstoback-officedata.
6Prof. K.S.Shinde SIMS Kopargaon

7. Benefit forBusiness
Forasmallbusinesscouldbenefitfromm-
commerce.
Sellingaproductorservice
Improvingproductivity
7Prof. K.S.Shinde SIMS Kopargaon

8. •AttributesofM-Commerce
•Ubiquity
•Convenience
•Interactivity
•Personalization
•Localization
8ElectronicCommerce Prentice Hall©2006Prof. K.S.ShindeSIMS Kopargaon
MobileCommerce

9. M-CommerceServicesand applications available
•Mobileticketing
•Contentpurchaseanddelivery
•Informationservices
•Mobilebanking
•MobileBrowsing
•Auctions
•MobilePurchase
•Mobilemarketingandadvertising
Prof. K.S.Shinde SIMS Kopargaon

10. Mobile ticketing
•Tickets can be sent to mobile phones using a
variety of technologies. Users are then able to
use their tickets immediately, by presenting
theirphonesatthevenue.
•Ticketscanbebookedandcancelledonthe
mobile device with the help of simple
applicationdownloads
Prof. K.S.Shinde SIMS Kopargaon

11. Contentpurchaseand delivery
•Mobilecontentpurchaseanddeliverymainly
consistsofthesaleofring-tones,wallpapers,
andgamesformobilephones.
•The convergence of mobile phones, portable
audio players, and video players into a single
deviceis increasingthepurchaseanddelivery
of full-lengthmusictracks andvideo.
Prof. K.S.Shinde SIMS Kopargaon

12. InformationServices
•News
•Stockquotes
•Sportsscores
•Financialrecords
•Trafficreporting
Prof. K.S.Shinde SIMS Kopargaon

13. Mobilebanking
•Banks and other financial institutions use
mobile commerce to allow their customers to
access account information and make
transactions,suchaspurchasingstocks,
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•Main article: Mobile browser Using a mobile
browser—a World Wide Web browser on a
mobiledevice—customerscanshoponline
Prof. K.S.Shinde SIMS Kopargaon

14. MobilePurchase
Somemerchantsprovidemobilewebsites
that are customized for the smaller screen and
limiteduserinterfaceof a mobiledevice.
Prof. K.S.Shinde SIMS Kopargaon

15. Mobilemarketingand
Advertising
•Companies have reported that they see better
response from mobile marketing campaigns
thanfromtraditionalcampaigns.
Prof. K.S.Shinde SIMS Kopargaon

16. M-commerce
Entertainment
•Music
•Games
•Graphics
•Video
•Photography
Communications
•ShortMessaging
•MultimediaMessaging
•UnifiedMessaging
•e-mail
•Chatrooms
•Video-conferencing
Transactions
•Banking
•Broking
•Shopping
•Auctions
•Betting
•Booking&reservations
•Mobilewallet
•Mobilepurchase
Information
•News
•Cityguides
•DirectoryServices
•Maps
•Trafficandweather
•Corporateinformation
•Marketdata
Prof. K.S.Shinde SIMS Kopargaon

17. MobileCommerce
applications
•Apple
–Applestore
•TheAppStoreisa
digital
•application distribution
platformforiOS
developed and
maintainedbyApple.
•Google
–Android
•GoogleAndroidMarket
Prof. K.S.Shinde SIMS Kopargaon

18. Prof. K.S.Shinde SIMS Kopargaon

19. MobilePayment
•Is analternativepaymentmethod.Insteadof
payingwithcash, chequeorcreditcards,
•Aconsumercanuseamobilephonetopayfor
a wide range of services and digital or hard
goodssuchas:
–Music,videos,ringtones,onlinegame
–Transportationfare (bus,subway ortrain)
–Books,magazines,tickets
Prof. K.S.Shinde SIMS Kopargaon

20. MobilePayments
Customerrequirements:
alargerselectionofmerchantswithwhomtheycantrade
amoreconsistentpaymentinterfacewhenmaking the
purchasewith multiplepaymentschemes,like:
CreditCardpayment
BankAccount/DebitCardPayment
Merchantbenefits:
•brandstooffera widervarietyofpayment
•Easy-to-usepaymentinterfacedevelopment
Bankandfinancial institutionbenefits
•toofferaconsistentpayment interfacetoconsumerand
merchants
Prof. K.S.Shinde SIMS Kopargaon

21. WAP
GW/Proxy
SSLtunnel
GSMSecurity
SMS-C
User
Browsing(negotiation)
Merchant
CC/Bank
PaymentviaInternet Payment
Provider
Prof. K.S.Shinde SIMS Kopargaon

22. M-CommerceChallenges
•Slow data transfer speeds on second-generation cellular networks, resulting in higher
coststocustomer
•MoreWebsitesneed tobedesignedspecificallyforsmallwirelessdevices.
•Keyboardsandscreensoncell phones are stilltinyand awkwardto use.
•Limitation
Memory
Powersupplies
Smallscreensize
LackofJavascriptandcookies
Typesofpagesaccessible
Speed
Sizeofmessages
Cost
Prof. K.S.Shinde SIMS Kopargaon

23. Advantageanddisadvantages
M -commerce
•Advantages
Offersmanypayment options
Pushadvertising,directmarketing.
Moreefficientandextensiveservice offered.
TheInternetisgoingmobile
Canbeeasilysetup
Prof. K.S.Shinde SIMS Kopargaon

24. Disadvantages
Expensivecost
Largerscreenswon’tbedisplayedis clear
Slowspeed
Limitedfor longermessage
Ithardwaytofillthe data.
Securityisnotprotected
Prof. K.S.Shinde SIMS Kopargaon

25. Learning
•The core of m-commerce is the use of a
terminal (telephone, PDA, PC device) and
public mobile network to access information
and conduct transactions that result in the
transfer of value in exchange for information,
services or goods. Mobile Commerce refers to
any transaction with monetary value that is
conducted via a mobile telecommunications
network.
Prof. K.S.Shinde SIMS Kopargaon