M commerce ppt

Mobile Commerce

1. Presented by V.Chaitanya 09131A1266 E-Commerce in Mobile Computing Thursday, March 7, 2013 1 GVPCE(A)

2. Outline Introduction History Overview Services and Applications Advantages Disadvantages Conclusion References Thursday, March 7, 2013 2 GVPCE(A)

3. Introduction What is Commerce Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer. It comprises the trading of economic value such as goods, services, information, or money between two or more entities. Thursday, March 7, 2013 3 GVPCE(A)

4. Contd.. What is E-Commerce Commonly known as Electronic Marketing. It consist of buying and selling goods and services over an electronic system s uch as the internet . E-Commerce is the purchasing, selling and exchanging goods and services over computer networks (internet) through which transaction or terms of sale are performed Electronically. Thursday, March 7, 2013 4 GVPCE(A)

5. Contd.. Mobile Commerce: Mobile Commerce is also known as M-Commerce. M-Commerce is the buying and selling of goods and services through wireless handheld devices. M - Commerce is the process of paying for services using a mobile phone or personal organizer . Thursday, March 7, 2013 5 GVPCE(A)

6. History Mobile Commerce S ervices were first delivered in 1997, when the first two mobile-phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. The M-Commerce server developed in late 1997 by Kevin Duffey at Logica . Since the launch of the iPhone, mobile Commerce has moved away from SMS systems and into actual applications. Thursday, March 7, 2013 6 GVPCE(A)

7. O verview M-Commerce is the ability to conduct Commerce using a mobile device such as: Mobile Phone Personal Digital Assistant(PDA) Smart Phone Thursday, March 7, 2013 7 GVPCE(A)

8. Contd.. Mobile Commerce from the Customer‘ s point of view The customer wants to access information, goods and services any time and in any place on his mobile device. He can use his mobile device to purchase tickets for events or public transport, pay for parking, download content and even order books and CDs. He should be offered appropriate payment methods . Thursday, March 7, 2013 8 GVPCE(A)

9. Contd.. Mobile Commerce from the Provider`s point of view The future development of the mobile telecommunication sector is heading more and more towards value-added services. Analysts forecast that soon half of mobile operators‘ revenue will be earned through mobile Commerce. Innovative service scenarios will be needed that meet the customer‘s expectations and business models that satisfy all partners involved. Thursday, March 7, 2013 9 GVPCE(A)

10. Services and Applications Mobile ticketing Mobile Money Transfer Content purchase and delivery Information services Mobile banking Mobile Browsing Mobile Purchase Mobile marketing and advertising Thursday, March 7, 2013 10 GVPCE(A)

11. Mobile Ticketing   Mobile Ticketing  is the process where the customers can order, pay for, obtain and validate tickets from any location and at any time using Mobile phones . Tickets can be booked and cancelled on the mobile device with the help of simple application downloads. Delivery of tickets to mobile phones can be done in the form of a SMS or by a MMS. Thursday, March 7, 2013 11 GVPCE(A)

12. Contd.. Mobile Tickets can be purchased in a variety of ways including online, via text messaging or in a secure mobile application . Mobile Ticketing is used in many applications like: Airline ticketing Cinema ticketing Railway & Bus ticketing Concert/Event ticketing Consumer voucher distribution Thursday, March 7, 2013 12 GVPCE(A)

13. Benefits to the ticket buyer I nstant delivery of mobile tickets at the time of purchase. I ndividual mobile tickets can be forwarded to a friend. Q uicker entry with no waiting in lines. Benefits to the Event organizer R educed will call lines and staffing. G uaranteed security, only one entry per barcode. E vent is 'greener' with reduced paper waste. Thursday, March 7, 2013 13 GVPCE(A)

14. Mobile Money Transfer Mobile Money Transfer refers to payment services which are performed by using a mobile phone. By using this service we can transfer money from one person to other b y using a mobile phone. Ex: ICICI bank has started IMPS - Interbank Mobile Payment Service. It is an interbank electronic instant mobile money transfer service through mobile phones. Thursday, March 7, 2013 14 GVPCE(A)

15. Thursday, March 7, 2013 15 GVPCE(A)

16. Content purchase and delivery Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones. The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video. Thursday, March 7, 2013 16 GVPCE(A)

17. Information services A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include : News Stock quotes Sports scores Traffic reporting Thursday, March 7, 2013 17 GVPCE(A)

18. Mobile banking Banks and other financial institutions use mobile Commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money, receive notifications, transfer money to other banks. Thursday, March 7, 2013 18 GVPCE(A)

19. Contd.. Mobile Banking Services are: Mini-statements and checking of account history Checking the balance Recent transactions PIN provision, Change of PIN and reminder over the Internet Cash-in , cash-out transactions on an ATM Thursday, March 7, 2013 19 GVPCE(A)

20. Location-based services T he location of the mobile phone user is an important piece of information used during Mobile Commerce or M-Commerce transactions. Knowing the location of the user allows for location-based services such as : Local discount offers Tracking and monitoring of people Thursday, March 7, 2013 20 GVPCE(A)

21. Contd.. Thursday, March 7, 2013 21 GVPCE(A)

22. Mobile purchase Some merchants provide mobile websites that are customized for the smaller screen and limited user interface of a mobile device. Thursday, March 7, 2013 22 GVPCE(A)

23. Mobile Marketing and Advertising Mobile marketing is highly responsive sort of marketing campaign, especially from brands’ experience point of view. Corporations are now using M-Commerce to expand everything from services to marketing and advertisement. Thursday, March 7, 2013 23 GVPCE(A)

24. Types of M-marketing and advertising : Mobile Web Poster SMS advertising MMS advertising Mobile games Mobile videos Audio Advertisements Thursday, March 7, 2013 24 GVPCE(A)

25. Mobile vouchers, coupons and loyalty cards The voucher, coupon, or loyalty card is represented by a virtual token that is sent to the mobile phone. Presenting a mobile phone with one of these tokens at the point of sale allows the customer to receive the same benefits as another customer who has a loyalty card or other paper coupon/voucher. Thursday, March 7, 2013 25 GVPCE(A)

26. Contd.. Thursday, March 7, 2013 26 GVPCE(A)

27. Payment Methods Consumers can use many forms of payment in mobile Commerce. They are: Premium Rate Telephone Numbers Direct Mobile Billing Macro payment and Micro payment Services Mobile Wallet Thursday, March 7, 2013 27 GVPCE(A)

28. Premium Rate Telephone Numbers Premium-rate telephone numbers are  telephone numbers  for telephone calls during which certain services are provided, and for which prices higher than normal are charged. Unlike a normal call, part of the call charge is paid to the service provider, thus enabling businesses to be funded via the calls . These telephone numbers are easily distinguished with other numbers. Thursday, March 7, 2013 28 GVPCE(A)

29. Contd.. The services that use Premium Rate Numbers are: Directory Enquiries Weather Forecasts Competition and Voting Thursday, March 7, 2013 29 GVPCE(A)

30. Direct Mobile Billing Direct mobile billing, also called direct to bill, is a method of paying for merchandise by charging the purchase to a mobile phone account. At the time of checkout, the customer selects the mobile billing option on a smart phone and follows a two-factor authentication procedure. Thursday, March 7, 2013 30 GVPCE(A)

31. Contd.. Thursday, March 7, 2013 GVPCE(A) 31 After the authentication, which usually involves a PIN(personal identification number) and one-time password, the consumer's mobile account is charged for the amount of the purchase, plus applicable taxes and, in some cases, a processing fee.  Direct mobile billing does not require any previous registration, and it does not involve any other sources of funding such as credit cards or bank accounts.

32. Macro and Micro Payment Services Macro payments : This kind of payments is used by traditional electronic Commerce and they usually involve amounts more than US $ 10.00. Payments by credit cards are the most common method for M acro payments. Thursday, March 7, 2013 32 GVPCE(A)

33. Contd.. Thursday, March 7, 2013 33 GVPCE(A)

34. Micro Payments These usually involve amounts less than US $10.00, which are too small to be economically processed by credit cards. The amounts are usually charged to user’s phone bills. Thursday, March 7, 2013 34 GVPCE(A)

35. Contd.. Thursday, March 7, 2013 35 GVPCE(A)

36. Mobile Wallets A mobile wallet based payment strategy deals with how, where and when the payments can be accepted and processed using the user’s wallet accounts. A mobile wallet payment option includes the following: Prepaid – Here the users top up their mobile wallet accounts upfront and such mobile wallet accounts are used to make the payments in context of the mobile sales transactions. Thursday, March 7, 2013 36 GVPCE(A)

37. Contd.. Thursday, March 7, 2013 GVPCE(A) 37 Post-paid – In this case, a user’s mobile wallet account is linked to his or her carrier billing account. The mobile sales transactions are paid with the user’s mobile wallet account, which in turn is charged to the associated mobile billing account that is usually paid on a monthly or quarterly basis. • Card linked mobile wallets – In this mobile wallet strategy, the mobile wallet accounts are linked to user’s debit or credit cards. In a mobile sales transaction, with card linked mobile wallet payment, the final payment is made from the wallet account that is linked to user’s cards.

38. Advantages Advantages of M-Commerce are: P ortability Instant connectivity Mobility Personalization Localization Thursday, March 7, 2013 38 GVPCE(A)

39. Disadvantages Small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc .) Use of graphics limited User interface is often difficult to learn how to use Speed Limited storage capacity of devices Thursday, March 7, 2013 39 GVPCE(A)

40. Conclusion The core of M-Commerce is the use of a terminal(telephone, PDA, PC device) and public mobile network to access information and conduct transactions that result in the transfer of value in exchange of information, services or goods. Mobile commerce refers to any transaction with monetary value that is conducted via a mobile communications network. Thursday, March 7, 2013 40 GVPCE(A)

41. References http:// en.wikipedia.org/wiki/Mobile_Commerce http://en.wikipedia.org/wiki/Mobile_web http://en.wikipedia.org/wiki/Mobile_payment http://en.wikipedia.org/wiki/Micropayment http:// en.wikipedia.org/wiki/Mobile_Commerce Thursday, March 7, 2013 41 GVPCE(A)

42. Thank You So Much Thursday, March 7, 2013 42 GVPCE(A)