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CHAPTER TWO
PLANNING
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Practice planning every day!
Practice Planning Every Day!
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To introduce the concept and definition of planning.
Analyze the nature and importance of planning.
Discuss various types of planning.
Explain steps in planning.
Learning Objectives
What Is Planning?
•Planning
–A primary managerial activity that involves:
•Defining the organization’s goals and objectives
•Establishing an overall strategy for achieving those goals
•Developing a comprehensive set of plans to integrate and
coordinate organizational work.
–Is a blueprint of future course of action
Informal and formal planning
•Informal:not written down, short-term focus; specific to
an organizational unit.
•Formal:written, specific, and long-term focus, involves
shared goals for the organization.
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Cont’d
•Planning is deciding in advance what to do, how to do
it, when to do it, and who is to do it.
•It bridges the gap from where we are and where we
want to go. /Koontl and O’Donnel/
•Planning involves the selection of objectives, policies,
procedures and programs from among alternatives.
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Key Elements of Planning
•Planning has four elements;
a.Objectives
b.Actions
c.Resources
d.Implementation
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a.Objectives
•Objectivesaregoalsortargetsthatthefirmwishesto
reachwithinastatedamountoftime.
•Planningrequiresmanagerstoanticipate/for.c/whatis
likelytohappeninthefuture.
•Itisthefuturedestinationoftheorganization,whichall
employeesdirectedby.
•Thewherewillwewanttobeinthefuture!
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b.Actions
•Arethespecificstepsthefirmintendstotaketo
achievethedesiredobjectives.
•Theactivitiesortasksthefirmthinksto
undertaketoachievetheobjectives.
•Itisabout“howwewillgetwherewewantto
be?”
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c.Resource Allocation
•Planidentifieswhatresourcesarerequired,wheretheycome
from,andhowtheywillbearranged.
•Amanagershouldbeawareofresourceconstraints
andhowitwouldbeefficientlyused.
•Decisionsregardingresourceallocationdetermine
whetherthegoalscanberealisticallyachieved.
•The“howmuchitcosts”
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d.Implementation Guidelines
•Planconsistsofimplementationguidelinesthe
specifyhowtheintendedactionswillbecarried
out.
•Itinvolves
–Divisionoftasksamongdifferentactors,
–Specificationofreportingrelationships
–Establishingthetimelineforaccomplishingeachtask.
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IMPORTANCE OF PLANNING
•Planningisimportantforthefollowingreasons
PrimacyofPlanning:firstandforemostfunctionof
management
Itreducesrisk&uncertainty:planninghelpstocopeupwith
&prepareforchangingenv’t.
Tofocusattentiononobjectives:planningfocuseson
organizationalobjectivesandhowtoachievetheseobjectives.
Setsthestandardsforcontrolling:controlcanbeexercised
ifthereareplans(standardsorgoals)
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Cont’d…
Toincreaseorganizationaleffectiveness:achieving
organizationalobjectiveswithinthegivenresources.
Coordinationofefforts:planhelpsmanager
coordinatedifferentindependentlyactingefforts.
Establishmentofpriorities:planshowsthe
prioritizationofproblemsandissues.
Ensuringtheavailabilityofadequateresources
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Limitations of Planning
•Poor forecasts of future conditions
–Businessenvironmentischangingfasterthanever.Even
mostsophisticatedplanningtechniquesmaynotexpect
accuratelywhatislikelytohappeninthefuture.
•Plansimposedfromabove
–Sometimesplangeneratorisdifferentfromplan
implementer
–Plansthatarenotfromthewisdomandexperienceof
thoseattheoperationallevelswithinthefirm.
•Planningasaself-containedactivity
–Planningtaskmaybegiventoseparateunits(planning
staff)fromtherestoftheorganization.
•Planningdonotallowemployeesflexibility
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TYPES/CLASSIFICATION OF PLANS
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•Planscanbeclassifiedonthebasesofthefollowing
dimensions;
1.Breadth (Scope)
2.Time Frame (Duration of the Plan)
3.Frequency (Repetitiveness)
4.Specificity
5.Formulation
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Exhibit 2.1
Types of plans based on scope/breadth
1.Strategic Plans
Applytotheentireorganization.
Establishtheorganization’soverallgoals.
Seektopositiontheorganizationintermsofits
environment.
Itisdevelopedbytoplevelmanagersandcover
extendedperiodsoftime.
Itanswersthreebasicquestions
1.Wherearewenow?
2.Wheredowewanttogo?
3.Howdowegetthere?
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2.Tactical Plans
oIsconcernedwithwhatthelowerlevelunitswithin
eachdivisionmustdo,howtheymustdoit,andwho
willhavetheresponsibilitiesfordoingit.
oDevelopedtoimplementspecificpartsofstrategicplans
oIsaprocessofdevelopingactionplanstoexecute
strategies.
oMostlyshort-terminitstimeframe(oneyearorless)
andnarrowerinscopethanstrategicplans
oItismostlycarriedoutbydepartmentalmanagers
(middlelevelmanagers).
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3.Operational Plans
•Alsocalledadministrativeplansarethoseamangeruses
toaccomplishhis/herjobresponsibilities
•Itcanbeasingleuseplanlikeaprogramorstanding
planlikepolicy.
•Focusesoncarryingouttacticalplanstoachieve
operationalgoals.
•Mainlyshortrangeandmorespecificanddetailed.
•Concernedwithdaytoday;weektoweekactivitiesof
theorganizations.
•TheseplansaredevelopedbySupervisorylevel
managers.
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1.Long-rangePlans
–Planswithtimeframesextendingbeyondthreeyears(5-10
years)dependingonthesize&natureoftheorganization
2.Intermediate-rangePlans
–Rangesb/nlong&shortrangeplans
–Planswithtimeframeof1-3yearsdependingonthesize&
natureoftheorganization.
3.Short–rangePlans
–Arenotdevelopedseparately
–Areoperationalplansderivedfromlong-rangeorintermediate
plans
–Planswithtimeframesoflessthan1yeardependingonthe
size&natureoftheorganization.
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Time frame
1.Single-Use Plan
–A one-time plan specifically designed to meet the
need of a unique situation.
-Single use plans are commonly three types.
a.Programs
-Are single use plans
-They are complex & encompasses goals, policies,
procedures, rules, task assignments, resources, and
budgets.
-Eg: purchasing new machines or introducing new
product
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1.frequency of userepetitiveness
2)Projects
-Aresmallerportionofaprogram.
-Arelesscomprehensive&narrowerinfocusthan
programs.
-Theyhavepredeterminedtimeschedulefor
completion.
3)Budgets
-Istheresourcesrequiredinnumericalterms
-Itisaquantitativestatementoftheresourcesallotted
tospecificprogramsorprojectsforagivenperiod.
-Itservesasabenchmarkforcontrolling.
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2.StandingPlans
–Ongoingplansthatprovideguidanceforactivities
performedrepeatedly.
–Areplansthatareusedagain&again;followed
eachtime;anddesignedtodealwithorganizational
issuesorproblemsthatrecurfrequently.
–Standingplansincludes;
A)PurposeorMission
-Itidentifiesthebasicfunctionortaskofan
enterprise.
-Itdescribeswhatanorganizationstandsforandits
reasonforexistence.
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B)GoalsorObjectives
-Aresingleuseplansthatspecifiestheend
towardswhichbusinessactivityisdirected.
-Onceobjectivesareachieved,wedonotuse
themagainbutwetendtodevelopanother
objectives.
-Objectiveshavethefollowingcharacteristics;
Objectivesaremultiple:(objectivessetin
variouskeyareas)
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Objectivescanbetangibleorintangible:(objectives
inthephysicalresourcesaretangiblewhereas
managerialperformanceandworkersmoralecanbe
intangibleobjectives)
Objectiveshaveapriority:(oneobjectivecanbemore
importantthantheother)
Objectivesarehierarchical:(corporate,departmental
andsectionalobjectivesatdifferentorganizational
levels)
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C)Strategies:
-Arecomplexplansforbringingorganizationsfromagiven
positiontoadesiredpositioninthefuture.
D)Policies:
-Isastandingplanthatchannelsthedecisionmakingofemployees.
-Itguidesthinkingandactionratherthanaspecificcourseof
action.
-Eg:recruitmentpolicy,pricingpolicy,advertisementpolicy,
customercarepolicy….
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3.ContingencyPlanning
-Involvesidentifyingalternativecoursesofactionthatcanbe
implementedifandwhentheoriginalplanprovesinadequate
becauseofchangingconditions.
-Unexpectedproblemsandeventsfrequentlyoccur.Whenthey
do,managersmayneedtochangetheirplans.Anticipating
changeduringtheplanningprocessisbestincasethingsdon’t
goasexpected.
-Contingencyplanningisnecessaryateachlevelofmanagement
andforstrategic,tactical,andoperationalplanning.
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THE PLANNING PROCESS
•Thereare10stepsinplanning
Step1:Understandingtheexistingsituation
-Understandingboththeinternalaswellasexternal
environment.
-Identifyingexternalfactors;opportunities&threats
-Identifyinginternalfactors;strengths&weaknesses
Step2:Forecasting
-Assumptionsaboutwhatthefuturelookslikesincethefuture
isfullofuncertainties.
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Step 3: Establishing Objectives
-Objectives are end results established for the organization and
for each work units.
-Objectives give direction to the major plans.
Step 4: Determine alternative courses of action
-Searching for and examining alternative courses of action
(strategies).
-The number of alternative should be managed.
Step 5: Evaluation alternative course of action:
-Carefully assessing the alternatives by considering them in
light of goals
-Examining the advantage and disadvantage of each alternative
courses of action.
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Step6:Selectingacourseofaction
-isthepointatwhichtheplanisapproved.
-Itistherealpointofdecisionmaking.
Step7:Formulatingderivativeplans
-Derivativeplansarethosewhichsupportthemainplan.
Step8:budgeting:
•Atthispoint,allnecessaryresourcesaredeterminedfor
eachunits,tasksandindividuals.
Step9:Implementingtheplans
-Developingactionplanstoimplementplans.
Step10:Controlling&evaluatingtheresults
-Evaluatereportedresultsandmakenecessaryadjustments
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