MacIntyre_Devin_EBBA_PB1_2024-08____.pptx

Personal Brand Exploration PowerPoint

1. Personal Brand Exploration Devin MacIntyre BUS119-O Entertainment Business August 18, 2024

2. Career Category: Changing Careers Short-Term Career Goal: Before Graduating in 2026: Land an entry-level job/Internship Long-Term Goal: By 2026, earn a high position in the company I work for or start my own game studio.

3. Profession Occupation: Entertainment Business Potential Job Titles: Technical Producer Producer Business Development Manager Source: Zenimax Jobs

4. Target Audience: Hiring Managers at Game Studios, Movie Studios, and Publishers Game Studios Movie Studios Publishing Companies Music Studios Sports Analytics Live Event Venues GROUPS I MOST RELATE TO, OR FEEL MOST EXCITED TO WORK WITH X GROUPS I KNOW PEOPLE IN OR ALREADY HAVE CLIENTS IN X GROUPS I HAVE THE MOST KNOWLEDGE ABOUT X GROUPS I WOULD FIND FASCINATING TO LEARN ABOUT X X X X Source: Book Yourself Solid

5. Competition This slide should be qualifications rather than competition. How do I elevate and focus on myself to be better rather than compare myself to others that I don’t even know. Let alone call them out and reference them.

6. Identity Core Values: Honesty Dependability Ethics Vision Teamwork Growth Vision: Increase the loyalty, quality, and desirability in entertainment outlets. Guiding Principle: “An army of principles can penetrate where an army of soldiers cannot.” – Thomas Paine Passion: Ingenuity and comradery Superpower: Insightful, creative, and inspiring Golden Circle Why: Renewing passion, faith, and quality within the entertainment industry How: Inspiring the best out of creators and consumers What: Business Leadership

7. Promise and Position Promise: I give belief, value, and inspiration to creations, creatives, and audiences to generate loyalty and respect. Position: Motivationally Inspiring Vision

8. Networking Industry Events: 2025 GDC Showcase March 17-21 in San Francisco, CA Objective: Network 2025 SXSW Conference March 7-15 in Austin, TX Objective: Network over new technology and techniques Elevator Pitch: This industry is always changing, and the ones who recognize that first are the ones that profit. Yet, there are still standards. My background is in different cyber and IT roles, mostly cyber security though. I have also been able to expand my experiences into developer roles and business minded occupations. In fact, it’s that combination and experience that set me up to understand and capitalize on the turbulent and rapid changes for the opportunities they represent. Mentorship: Seeking Mid-Level Entertainment Business professional with experience and advice of growth, expectations, and knowledge. Source: gdconf.com, sxsw.com

9. Digital Marketing Online ID Calc. Scores: Volume: High Relevance: High Purity: Low Diversity: Low Validation: Low Brand Archetype: Magician Inspirational and motivational, encouraging others to see and learn the things inside themselves. Enchanting, imaginative, and fueling, able to transform lives, situations, and making the impossible possible. Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype: Focus Variables: Diversity and Validation Type of Content: Videos, slides, blogs, and publications Primary Tools for Distribution: Personal website, LinkedIn, and Pintrest Source: Kaye Putnam, CareerBlast

10. Professional Development Technical: Business Strategies Business Law Transferable: Professional Writing Networking

11. References The game industry’s premier professional event. Game Developers Conference (GDC). (2024, August 9). https://gdconf.com/ Attend the SXSW conference & festivals. SXSW. (2024, August 15). https://www.sxsw.com/attend/ Job opportunities. ZeniMax Jobs. (n.d.). https://jobs.zenimax.com/jobs Port, M., & Wallace, J. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Brand archetypes: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2023, May 23). https://www.kayeputnam.com/brand-archetypes/ Shtull, O., & Arruda, W. (2023, May 26). Resources. Careerblast.TV. https://careerblast.tv/resources/