Magicbricks-pptx.pptx

Magic

1. E-Marketing

2. Flow of the presentation Highlights of Indian Real Estate About magicbricks.com Business Model Growth prospects USP Alliances Services Competition Marketing strategies Future plans

3. Highlights of Indian Real Estate Real estate in India is touching new heights Foreign direct investment (FDI) : Invest in Indian properties. It’s ever growing economy which is on a continuous rise with 8.1 percent increase This sector is budding in the areas such as - residential, retail and commercial Indian metros.

4. Highlights of Indian Real Estate Advantages that to the growth: Easier access to bank loans Boom in economy Higher earnings Problem faced by Real estate: Unorganized and underdeveloped. This creates risks for investors. Absence of clear title to property, the risk of litigation is high.

5. Why Invest In Indian Real Estate? Demand is high The revised investor friendly policies With this sudden change in investment policies, the overseas firms can now put up commercial buildings as long as the projects surpass 50,000 square meters (538,200 square feet) of floor space. Indian real estate sector is on boom and this is the right time to invest in property in India to reap the highest rewards

6. About magicbricks.com

7. Magicbricks.com is owned by Times Business Solutions Limited . Headquartered at Noida , India - based website. The domain name magicbricks.com was first registered on October 14, 2005. Traffic Estimate rank 2,621 Traffic monthly visits 3,550,300 Worldwide rank 4,453 Ranked in India 268 No. of extrenal websites linking to it 456

8. Since its inception, the portal has taken rapid strides in developing new businesses and has managed to achieve tremendous growth and success in a short span of time. MagicBricks.com empowers users with ‘Next-Gen’ tools and services, like ‘ MagicBricks Mobile’ & ‘ MagicSMS ’ Also provides with exposure and leads not only across India, but globally as well.

9. Times Business Solutions Ltd. Times Business Solutions (Magicbricks.com) is a Private Sector Organisation that offers services in IT- e-commerce/Internet with Annual Total Turnover of 500-1000 Crs and with Employee Strength of 501-1000. Times Business Solutions Ltd (TBSL) includes e-recruitment services, Timesjobs and SmartHire ; real estate portal, MagicBricks ; matrimonial classifieds site, SimplyMarry ; general classifieds site, Yolist ; and advertising booking service, Ads2book.

10. magicbricks.com Server & Technology Platform IP Lookup: 59.160.243.18 Server Platform: Apache/2.2.11 (Unix) DAV/2 mod_jk /1.2.23 Web Technology: n/a Content Type: text/ html;charset =utf-8 Search keywords Home page title Meta keywords

11. Business Model B2B & B2C Ads appearing in TV as well as in Google Ads in Indian blogs. They have successfully reserved select keywords like ‘Cochin’, ‘ Vizag ’, ‘Mysore’ ‘ Gurgaon ’ etc basically all new emerging townships. Plot related advertisements in their site. Bidding of a few keywords in Google search has been an integral part of the magicbricks ’ advertising strategy.

12. Consolidated leadership position in the online real estate space by recording the maximum number of Unique Visitors to its website, as adjudged by comScore MagicBricks.com , also reaches out to 9% more users than its closest competitor and 125% more people than the current No.3 . “Within three months of its launch, MagicBricks.com achieved the status of being the No.1 property portal in India. With its revolutionary next-gen services customized specifically to address the real estate industry it has consolidated its position as the leader in the sector, as endorsed by comScore ” Growth of MagicBricks.com

13. Traffic history for Magicbricks.com

14. Secret of MagicBricks success Their Mantra : "Our innovations are geared towards delivering assured responses to all our users, property needs and providing them with exposure and leads across India and globally." Overall response from MagicBricks.com has gone up by 50 %. MagicBricks.com has retained leadership position in other important metrics such as Total Page Views (56% more than nearest competitor) and Time spent by customers (90% more than nearest competitor) on the site .

15. Magic Brick USP In todays life the challenges that the investors face–lack of time and reliable sources of information. These challenges are precisely what MagicBricks.com seeks to address. MagicBricks.com’s user-friendly features allow users to search for properties and make decisions in a transparent manner The portal provides an extensive inventory of developers, brokers and other professionals, a wide range of products and services directly or indirectly related to the real estate industry. Interviews with industry stalwarts, analysis by the best national and international consultants and well-documented data related to products, prices and providers are provided to the user to keep abreast with the latest information of the real-estate market.

16. Alliances The Confederation of Real Estate Developer's Associations of India, ( Credai ), the country’s apex real estate body has signed an Mou with MagicBricks.com for an exclusive on-line partnership. The MoU was signed by Ramani Sastri , President, CREDAI and R Sundar , President, Times Business Solutions in 2006

17. MagicBricks Services Seller Buyer Post Property Search Buyer Advertise Property Search Property Post your Requirement Search projects , Agent |, Builder Apply Loan Rent Zone Property News

18. Online v/s offline property search marketing Cost Both types of marketing involve cheap and expensive methods alike. a. Online marketing • Cheap: Putting up a blog, joining forums, and commenting in others’ blogs to spread the word about your site or business. • Expensive: Paying for a domain, plus engaging in search engine optimization programs like Pay-Per-Click, link building, and others. b. Offline marketing • Cheap: The use and distribution of flyers and leaflets. • Expensive: Paying ad space for newspapers and magazines, as well as air time for television and radio networks.

19. Coverage a. Online marketing • There’s a lot of free space in the cyber world for business exposure, and millions of people browse the internet everyday. By advertising online through banners and other marketing means, as well as by putting up an online site, you reach people on a global level. b. Offline marketing • Marketing offline may not reach a global level as much as online marketing, but it is advantageous in such a way that it covers more number of people in a particular targeted area.

20. Customer Relationship a. Online marketing • Everything about the company or the product is presented in a website and online catalog. However, many customers are doubly cautious when it comes to doing transactions This causes people to doubt the authenticity of online businesses, even those that are legal in reality. b. Offline marketing • This type of marketing provides a great advantage when it comes to establishing a good relationship with customers. More people trust advertisements found in newspapers or television stations that they rely on. And, the word of mouth that results can be a very good asset to boost your business.

21. Major competitor Online- Global level The Indian version of property portal IProperty – In. IProperty.com – was ahead of competing Indian real estate sites MagicBricks.com, 99acres.com, IndiaProperty.com, and Makaan.com. IProperty ispart of the IProperty network which operates property portals in Singapore, Malaysia, Hong Kong and the Philippines. The company was formerly known as RealAcres . Based on data from Alexa , the company reported page views that were 50 percent higher than MagicBricks and 99acres, 3.5 times higher than Makaan , and five times greater than IndiaProperty . Time spent per user was also greater.

22. Site / competitior 99acres.com Indiaproperty.com Indiaproperties.com Indiahousing.com MagicBricks.com Propmart.com Realestateonline.in Hdfcrealty.com Realestate.ebay.in iProperty.com list the Top 10 Indian Websites under various categories for the best sources online.

23. Domestic Competition Two portals in India – magicbricks.com and indiaproperty.com – both claim to be the country’s number one portal. 99acres.com’s release points to March 2010 comScore figures that show it had a 43 percent share of traffic for the month, receiving over 17 million page views from users who spent an average of 18 minutes on the website. 9acres.com is also highlighting three industry awards it won in 2009: the India Infra-Realty Achievers Award, the Building Industry Award, and the Accommodation Times’ National Real Estate Award. When magicbricks.com claimed the title of top Indian portal in November 2009 it also referred to comScore figures, but again did not give an exact total.

24. Marketing Strategies to beat Competition Magicbricks.com’s strategy to stand out in this highly competitive market has been to look beyond the Internet to engage customers. It also launched a phone-based service and held property fairs for affordable homes

25. M agicbricks.com Release Telephone Service While most portals are busy investing in iPhone apps, Indian property portal magicbricks.com is investing in some more traditional telecommunications – a telephone version of the website.

26. Penetration Strategy Real estate portal MagicBricks.com has launched ‘ MagicBricks on Phone’, a property phone line service available at 1-800-200-4050 in eight languages -- English, Hindi, Marathi, Gujarati, Bengali, Tamil, Kannada and Malayalam. According to MagicBricks , the service allows anyone with a phone to call the toll-free number to buy, sell and rent real estate in India. It operates 7 days a week from 8 am to 8 pm

27. Benefit of penetration According to Ramathreya Krishnamurthi , business head, MagicBricks.com, the online real estate market in India is close to Rs 45-50 crore . With telecom penetration in India at 7.5 times that of internet penetration, this service will address the property needs of an additional 400 million people, who have access to a telephone

28. Magicbricks.com Holds Property Fairs Indian property portal magicbricks.com has held a series of property bazaars for affordable homes. Among online real estate portals, property bazaars are a unique offering from magicbricks.com

29. Benefits for MagicBricks The actual number of footfalls exceeded the expectations. People did not only come to visit & survey the available property options but actually booked properties on the spot. The “ Rajnagar Extension Affordable Property Bazaar” saw over 10,000 home seekers walk-in over the two-day event and conduct business of over Rs. 100 Crores

30. Benefit for the customer Fair resulted in many happy customers and developers Registered booking for over 40 projects on-the-spot and generate thousands of leads for future registrations in their projects Lot of options and economic price to the buyer

31. Marketing strategy - Promotion Magic Bricks tied up with Mumbai Champs Times Group is following a focused marketing strategy . “Any association starts with a win-win objective.” Through this deal, the cricket will get an international platform and we will get the visibility

32. According to Naveen Luthra , vice-president and business head, Magic Bricks.com, “The tie-up has provided huge visibility for us”. Just after the first match the website has got huge visibility and it continued with each match. MagicBricks.com Mumbai Champs team was being coached by Sandip Patil and received high scores in the inaugural ICL 20s championship.

33. Future Plans Getting a franchisee for ICL as and when there is an announcement magicbricks.com will organizing similar shows in Chennai & Bangalore and many new cities