Mahindra and Mahindra ltd

I have collated the history, vision, mission, organizational structure ,personality traits, employee job attitude ,major products ,their employee's job attitude towards working at Mahindra & Mahindra and customer perception and feedback of their products in this pdf. This was one of my MBA fieldwork projects. Hope you find it useful.

1. MAHINDRA &
MAHINDRA LTD
Abirami

2. ABOUT THE COMPANY
Indian multinational car
manufacturing corporation.
Headquartered in
Mumbai,Maharashtra,India.
Established in 1945
Previous name Muhammad &
Mahindra
Largest Vehicle manufacturer
in India
Largest manufacturer of
tractors in the world.
Part of the Mahindra group.
Founders-J.C.Mahindra,
K.C.Mahindra,
M.G.Muhammad
Chairman-Anand Mahindra Revenue-Rs.105,806 crore
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3. VISION & MISSION
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4. ORGANISATIONAL STRUCTURE
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5. PERSONALITY TRAITS
■Every organization has people with different personality
traits, so does Mahindra & Mahindra Ltd., The
personality traits of the employees are related to the Big-
5 personality traits. They are as follows,
☺Openness-Like to learn new things, enjoy new
experiences, being insightful, imaginative
☺Conscientiousness-Reliable, prompt, being organized,
methodic and thorough
☺Extraversion-Gets energy by interacting with other
people, talkative, assertive and energetic
☺Agreeableness-Friendly, cooperative, compassionate,
being kind, affectionate, sympathetic
☺Neuroticism-Also known as Emotional Stability, negative
emotions, moody and tense
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6. EMPLOYEE JOB ATTITUDE
■The employees of Mahindra & Mahindra feel that they have
~Good work life balance
~Less pressure
~Free to learn
~Technical training
~Target based performance is good
~Proper awards and recognition
All these reflect that the employees of M & M Ltd., have
Job Satisfaction, Job involvement and Organizational
commitment which are the 3 important attitudes of an employee towards one’s job.
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7. MAJOR PRODUCTS OF M & M automobiles
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CARS-TUV 300
KUV
THAR
XUV 300
XUV 5OO3
SCORPIO
ALTURAS
G4
LORRIES-BLAZO,
CRUZIO,
JAYO,MAXIMOS etc.,
BIKES-MAHINDRA CENTURO,
GUSTO etc.,

8. CUSTOMER PERCEPTION & FEEDBACK on products
POSITIVE FEEDBACK ON..,
■The overall Appointment process
■The service advisor courtesy and response
■Cleanliness of dealership & comfort of waiting area
■Timeliness of Vehicle delivery process after service
■Condition of the vehicle during delivery
■Performance of manual vehicles is good.
■Suitable for all types of roads.
NEGATIVE FEEDBACK ON..,
■Hydrolysis performance is low.
■Mileage issues
■Lack of technological advancements in infotainment system
■Performance of automatic vehicle is not satisfactory
■Issues related to clutch.
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