Mahindra (everything about mahindra) Personal Selling steps

SAKSHIJAIN514 731 views 15 slides May 06, 2020
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About This Presentation

Mahindra
1)introduction
2)Founders & Promoters
3)About Mahindra Next Gen
4) Mahindra commercial security
5)Prospect tool
6)Sales call planning
7) customer profile
8)Develop customer benefit plan
9)Selection & presentation method
10)Probable Objection
11)Negotiation Technique
12)Closing techn...


Slide Content

SALES PRESENTATION MAHINDRA-NEXT GENERATION MOBILITY ON Presented By:- Sakshi Jain

INTRODUCTION

Founders & Promoters G. MOHOMMAD K.C. MAHINDRA J.C. MAHINDRA

About M ahindra N ext G en Cost Effective Low Cost Of Maintenance Government Incentives Low Running Cost Planet Friendly Zero Tailpipe Emission Advanced Technology Revive Feature Easy To Charge Regenerative Braking Driving Convenience Boost Mode Spacious interiors Direct Drive Transmission

MAHINDRA COMMERCIAL SECURITY Office Security Guard.   Homes Security Guard.   Restaurants Security Guard. Hotels Security Guard. Shopping Mall Security Guard.

PROSPECT POOL A prospect pool has created by using multiple methods of prospecting like the most effective methods in this case a salesperson apply following methods to creates prospects pool: E-prospecting Sales Lead Club Orphan Customers Existing customers that uses other products of MAHINDRA Networking and Referrals

A LIST OF PROSPECT POOL MEN WOMEN YOUNGSTERS Thrill of SUV Family Car Technology and Urban Touch Safety and Reliability Competitive Price Comfort Spacious and Luxurious Positioning around car Competitive Price Thrill of an SUV More power than normal car Technology and Urban Touch

SALES CALL PLANNING We establish a long-term relationship with every customer and aim to delight them in every interaction. Our products and service support our customers ambition to improve their living standards; our responsible business practices positively engage the communities we join through employment, education, and outreach. Our commitment to sustainable business is bringing green technology and awareness into the mainstream through our products, services and light footprint manufacturing processes. We exist and prosper only because of the customers. We will respond to the changing needs and expectations of our customers speedily, courteously and effectively. Quality is the key to delivering value for money to our customers. We will make quality a driving value in work, in our products and in our interactions with others. We will do it ‘First Time Right’ Dignity of the individual.

CUSTOMER PROFILE The track monitors `: High value consumers, Registers those who are in the SEC A and B categories, 67 per cent of the sample size is from the top eight metros; The rest from the next 50-60 towns across India. The company claims to be matching sales of most C segment cars, Even outselling some of them. In the last six months, M&M sold 14,389 Scorpios, against a total C segment sale of 79,346, according to company data. Attract a lot of cross-over customers. People who wished to purchase a C class car would also consider a Scorpio," The positioning of Scorpio was also very bold and innovative. Mahindra Scorpio Pick Up secures third position in T2 category of Rally dos Sertoes in Brazil

DEVELOP CUSTOMER BENEFIT PLAN Power Steering Anti Lock Braking System Airbags Automatic climate Control Alloy Wheels Power Windows Air Conditioner Autogear System Electric engine

Selection of Presentation Method. The Pre-approach As Mahindra Next Gen Mobility is all about Electric mobility is new to the market and needs a lot of information to be provided. Collecting relevant information as prior to the sales presentation. FAB Technique Features, Advantage and Benefits As EV is new to the market and people don’t have much knowledge about it. Need-Satisfaction Presentation. Crude oil price touching the skies so we can generate need in the mind of the customer.

Probable Objection Price Objection Availability objection Discount and offers objection

Negotiation Technique Prepare, Prepare, Prepare Anticipate Compromise Offer and expect commitment. Stick to your principles.

CLOSING TECHNIQUES

THANK YOU