Major Checklist to Improve Google Ads Quality Score | skillfloor.pdf

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1. Major Checklist to
Improve Google Ads
Quality Score
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Introduction to Google Ads Quality Score
Keyword Selection
Ad Relevance
Landing Page Experience
Expected Click-Through Rate (CTR)
Ad Extensions
Historical Performance
Regular Monitoring and Optimization
Conclusion and Next Steps
Agenda
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3. Introduction to Google Ads Quality
Score
Understanding Google Ads Quality Score
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Google Ads Quality Score is a metric that measures the
relevance and quality of your ads, keywords, and landing pages.
A higher Quality Score can lower your cost-per-click (CPC) and
improve your ad position in search results.
Quality Score is calculated based on expected click-through
rate (CTR), ad relevance, and landing page experience.
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4. Keyword Selection
Balance high search volume with low
competition to maximize visibility and
cost-efficiency.
Choose keywords that closely match user
search intent to improve ad targeting and
engagement.
Keyword Relevance
Search Volume & Competition
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5. Ad Relevance
Ad relevance is crucial as it ensures your ads
match user searches, directly influencing Quality
Score.
Align ad copy with keywords and user intent to
improve ad relevance and performance.
Impact on Quality Score Aligning Ad Copy
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6. Landing Page Experience
Ensuring pages are mobile-friendly increases
accessibility and boosts Quality Score.
Fast-loading pages enhance user experience,
reduce bounce rates, and improve Quality
Score.
Page Load Speed
Mobile-Friendliness
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7. Expected Click-Through Rate (CTR)
CTR Trends Over Time
Improving CTR can
significantly boost Quality
Score, leading to better ad
placements and lower costs.
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8. Ad Extensions
Site Links
Provide additional links to specific
pages on your site directly from your
ad.
Add extra text to your ads, like
special offers or product highlights.
Showcase specific aspects of your
products or services, such as
categories or brands.
Callouts Structured Snippets
call outs
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9. Historical Performance
Regularly review and optimize ads, use
A/B testing, and adjust bids to sustain
high performance levels.
Past performance data affects Quality
Score, reflecting CTR, ad relevance, and
landing page experience over time.Influence on
Quality Score
Maintaining Good
Performance
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10. Regular Monitoring and Optimization
Regularly reviewing campaign performance helps
identify areas for improvement and ensures
optimal ad spend.
Automated rules save time by adjusting bids,
budgets, and statuses based on predefined criteria.
Importance of Monitoring
Setting Up Automated Rules
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11. Conclusion and Next Steps
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Focus on selecting highly relevant keywords with optimal search
volume and low competition.
Ensure your ad copy is closely aligned with the user's search
intent and includes targeted keywords.
Optimize your landing pages for speed, mobile-friendliness, and
content relevance to improve user experience.
Leverage ad extensions like site links, callouts, and structured
snippets to enhance ad visibility and performance.
Regularly monitor and optimize your campaigns using
performance metrics and automated rules to maintain and
improve Quality Score.
Key Points and Actionable Steps
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