mamaearth

mamaearth digital marketing
market strategies,competitor.

1. By :- Rushikesh Maid

2. Agenda 01 Introduction 02 Overview 03 Product Categories 04 About 05 Market Strategy 06 Competitors 07 Growth Chart 2

3. 01 Introduction Mamaearth is an Indian company of Health, Wellness & Fitness. Honasa Consumer , is the parent company of Mamaearth . Mamaearth provide Toxin free ,natural, organic and Dermatologically tested products. All the products of Mamaearth are non-toxic and 100% safe for little ones. 3

4. FOUNDED SEPTEMBER 2016 4 FOUNDER GHAZAL ALAGH & VARUN ALAGH HEADQUATER GURGAON , HARYANA STATUS PRIVATE INDUSTRY PERSONAL PRODUCTS EMPLOYEES 341 Overview

5. Product Categories Baby Care Beauty Products Hair Products Body Care

6. About Mission Mamaearth mission is to make safe,chemical free products available to all babies in India and that are safe by international standards and loaded with the goodness of nature . Mamaearth offers products Mamaearth has tried to solve a common Indian parenting problem In a country where most of the baby products available do not meet safety regulation. Awards Mamaearth is 1 st Asian Brand with a “MADE SAFE” Certification.

7. Market strategy TARGET CUSTOMERS Mothers and Their Babies CHANNEL OF MARKETING Word of Mouth publicity ,social media influencer marketing INNOVATION Lean Innovation ( Launch, Lean & Scale)

8. The Marketing Strategy of Mamaearth Expanding Customer Base In the beginning, the brand focused on babies and mothers as their target audience but eventually, it started expanding its customer base. Initially, the brand was selling products under the baby care umbrella and pregnancy products. The brand has now ventured into the skin and hair care segment. It sells a bathing range, skin care serums and creams, face wash, lotions, hair oils, and many other products. The best part is that all these products are chemical-free. In the men’s product range, Mamaearth offers face washes, aftershave lotions, beard and hair oils, and shampoos .

9. Focus on Digital Platforms Mamaearth’s marketing campaigns run on digital platforms. The use of the internet is increasing and most customers leverage these digital platforms for any information.So the brand marketing strategy takes up these digital platforms to increase their brand awareness and reach a wider audience. Also, the brand is available on various digital platforms like Mamaearth’s official website, Flipkart, Amazon, Nykaa , etc. So, the brand is creating a strong presence on digital platforms. Approx 90% of the sale of Mamaearth comes from online platforms. Brand Message The brand’s purpose is and the message “Goodness Inside.” It means that the brand does not compromise the health of the customers. It sells products that are toxin and harmful chemicals-free. The brand offers its products at a slightly high price but, at this price, it offers the best quality product. Mamaearth brings out the best of nature by offering products made up of all-natural ingredients. Moreover, the products of Mamaearth are cruelty-free. The brand even displays all its product ingredients on the package. So that’s how the brand lives up to its purpose of ‘Goodness Inside’.

10. Word-of-mouth The marketing strategy of Mamaearth includes strong word of mouth. The brand pitches the mom bloggers to spread awareness for the brand. When a brand suggestion comes from a customer, then it seems more authentic and trustworthy. The brand believes in mum-power, so it focused on using a word-of-mouth strategy where the mums can spread the word about the brand and how it’s the best quality for their babies. Social Media Marketing Social Media is the best way to connect with target customers. In the marketing strategy of Mamaearth, social media platforms play a major role. The brand has an active presence on different social media platforms like Facebook , Twitter , and Instagram . The prominent strategy that Mamaearth uses is Influencer Marketing and also uses hashtags on such social media platforms.

11. What makes Mamaearth stand out from competitors? Mamaearth gives tough competition to brands like Johnson & Johnson, Mom&me , Himalaya, and Piegon . What makes the brand stand out from competitors is the kind of products it introduces. The product range of Mamaearth includes traditional recipes to connect with customers . It is a traditional approach to squeeze out onion juice and apply it to hair as it makes hair healthy and beautiful. But Mamaearth spares the customers from the hassle of the process and launched onion hair oil. It is more convenient at the same time that it offers the same benefits as the traditional process would have given. Another traditional recipe is ubtan that is applied on the face for treating skin problems and beautiful skin. So the brand launched its ubtan face wash face mask and facewash range. So that’s how Mamaearth offers the goodness of traditional recipes in their product to pitch to the customers .

12. What is unique about Mamaearth? Mamaearth is the only company in India that is Made Safe certified . Mamaearth products are free from all the toxins that are banned in most countries. Unique Initiative towards the environment Mama Earth Plants A Tree For Every Order Placed On Their Website Mama Earth’s #PlantGoodness campaign to plant saplings for all orders placed on www.mamaearth.in and has targeted to plant a million trees in the next 5 years. Mamaearth Plant a tree on every successful order

13. COMPETITORS

14. Growth of mamaearth 14

15. 7/25/2022 16 SWOT ANALYSIS STRENGTH THREATS WEAKNESS OPPORTUNITIES Brand image Company reputation Customer service Flexibility  Quality Consumer research Niche products Limited diversification Fluctuation in cash flows Franchised operations cause quality issues Negative publicity 1. Expansion in developing countries 2. Market development in the Middle East 3. Product diversification 4. Green lifestyle opportunities 5. Continuous Innovations Increasing costs of raw materials Changing market trends Changing consumer preferences Increasing influx of imports Trade blocks and treaties

16. 17

17. 7/25/2022 18 THANK YOU ….!