Management Theories and Digitalization at Emirates Airline

This is a presentation which talks about Management Theories and Digitalization at Emirates Airline

1. Management Theories
and Digitalization at
Emirates Airline
Ready For Flight, Fasten Your Seatbelts!
BOARDING PASS
FLIGHT CREW
UDAY
VOHRA(2420268)
SHIVIN
SHARMA(2420255)
SHOURYA
JAIN(2420277)
SWATI
KHALERI(2420275)
DAKSH
REWRI(2420278)
A Comprehensive Analysis

2. TICKET
FROM:


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IMPORTANT: PLEASE FASTEN YOUR SEATBELTS
AND ENJOY THE JOURNEY AHEAD!
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TO:
ITS DIGITAL
TRANSFORMATION
WHAT IS EMIRATES

3. ●Definition and importance of
management theories
●Brief History of Management
Theories
FLIGHT ROUTE
Introduction
●Overview of Emirates
Airline
●Purpose and scope of the
presentation
Overview of
Management Theories
Key Management Theories
Applied by Emirates
●Henry Fayol's
Administrative Theory
●F.W. Taylor's Scientific
Management Theory

1
st
2
nd
3
rd

4. FLIGHT ROUTE
4
th
5
th
6
th
Emirates Management Practices
●Leadership and organizational structure
●Strategic planning and decision-making
processes
●Human resource management
●Customer relationship management
●Supply chain and logistics management

Impact of Digitalization on
Management Practices
Analysis of Management
Theories in the Context of
Digitalization
●Applicability of Henri Fayol's
Administrative Theory in a digital
environment
●Evolution of F.W. Taylor's Scientific
Management with digital tools
●Emirates' digital initiatives
and innovations
●Role of technology in
operational efficiency and
customer experience

5. FLIGHT ROUTE
7
th
8
th
9
th
Comparison of Traditional vs.
Current Application of
Management Theories
●Traditional management
practices at Emirates
VS.
●Modern management
practices influenced by
digitalization

Challenges and Opportunities in
Digital Transformation
●Challenges faced by Emirates in
digitizing management practices
●Opportunities for future growth
and innovation
●Strategies to overcome digital
transformation challenges
Conclusion
●Summary of key points
●Implications for future
management practices
●Final thoughts on the integration
of management theories and
digitization

6. INTRODUCTION
●Overview of
Emirates
Airline

●Purpose and
scope of the
presentation
BOARDING PASS

7. 1.Emirates Airline, founded in 1985, is the world’s largest international
airline, flying to 158 destinations in 85 countries. Emirates operates 269
aircraft and is the world’s largest operator of the Airbus A380 and
Boeing 777 family of aircraft.

2.Headquartered in Dubai, UAE, Emirates operates over 3,600 flights
per week to more than 150 destinations in 80 countries

3.The airline is renowned for its luxurious services, innovative
technology, and extensive global network.
Overview of Emirates Airline
INAUGURATION

8. 1.Awards and Recognition: Emirates has consistently been acclaimed as a global aviation leader, gaining
various awards and recognitions for its exceptional service and luxurious experiences. The airline is
committed to excellence which has resulted in the reputation it has in the Industry today.
2.Turnover: Emirates has consistently demonstrated strong financial performance. In FY 2024-24 emirates
announced a 63% increase in the revenue standing at US$ 4.7 billion, solidifying its position as a major
contributor to the global aviation industry.
3.Comparison: Over the last 5 years, Emirates has exhibited significant growth as compared to its
competitors:
➔Vs. Etihad Airways: 2x
*

➔Vs. Qatar Airways: 0.9x
*

➔Vs. Indigo: 0.7x
*

➔Vs. Air India: 0.8x
*

* Approximate Values, comparing
growth of the airlines and not revenues

9. Purpose and Scope of the Presentation
The primary purpose of this presentation is to analyze Emirates Airline as a case study in effective management. By
examining the airline’s strategic decisions, operational practices, and customer-centric approach, the presentation will aim
to:
➔ Identify key management principles and techniques employed by Emirates.
➔ Evaluate the impact of digitalization on Emirates' business model and operations.
➔ Highlight Emirates’ success factors and potential areas for improvement.
➔ Provide valuable insights for students, managers, and industry professionals interested in aviation and service
management.
Overall, This presentation will examine the core management principles, techniques and strategies used by Emirates
Airlines management, focusing on customer-centricity, innovation, operational excellence, and also a special emphasis
towards the impact of digital transformation on its business.

10. OVERVIEW OF MANAGEMENT
THEORIES
●Definition and
importance of
management
theories

●Brief History
of
Management
Theories

BOARDING PASS

11. Definition and Importance of Management Theories
Management theories are concepts surrounding recommended management strategies, which may include tools
such as frameworks and guidelines that can be implemented in modern organizations. They offer systematic
approaches to analyzing organizational behavior, decision-making, and resource allocation. These theories serve
as foundations for various managers to develop strategies and tactics to achieve the organizational goals
effectively and efficiently.
These are important as:
➔Provide a Framework: These theories offer a structured approach to understand various complex
organizational problems and help them make informed decisions.
➔Enhancing Leadership and Motivation: Theories such as Transformational Leadership and Maslow’s
Hierarchy of Needs help managers understand how to inspire and motivate employees, leading to increased
productivity and job satisfaction.
➔Strategic Planning: Management theories help in formulating and implementing strategic plans. Theories
like SWOT Analysis and PESTLE Analysis assist in assessing competitive environments and identifying
external factors, internal strengths and weaknesses that influence strategic decision-making.

12. Management theories have a very long history, ranging from the late 19
th
century until the present time where various
management theories are still being formulated. These theories can be mainly divided into 3 types:
1.Early Theories/Classical Management Theories (Late 19
th
Century - Early 20
th
Century): Consists of
Scientific Management Theories by Frederic Winslow Taylor, Administrative Management Theories by Henri Fayol
and Bureaucratic Management Theories by Max Weber (proposing a structured and formal approach to management
by clear hierarchies and roles to ensure efficiency).
2.Human Relations Movement/Behavioral Management Theories (1930s - 1950s) : Consists of the Human
Relations Theory by Elton Mayo (emphasizing on the importance of social relations and employee well being for
increased productivity) and Maslow’s Need Hierarchy Theory (Providing insight on the hierarchy of human needs
from physiological to self actualization suggesting how employees stay motivated by fulfilment of these needs).
3.Modern Management Theories (1950s - present): Consisting of the Quantitative and Operations Management
theories (emphasising use of mathematical and statistical methods to analyze and optimize management decisions)
and Modern Strategic Management Theories such as SWOT Analysis (Evaluating the strengths, weaknesses,
opportunities and threats in an organization), and the PESTLE Analysis (Examining the external factors which
affect an organization which are Political, Economic, Social, Technological, Legal and Environmental aspects)
History of Management Theories

13. Key Management Theories Applied
by Emirates
●Henry Fayol's
Administrative
Theory

●F.W. Taylor's
Scientific
Management
Theory

BOARDING PASS

14. Management theories provide frameworks for organizing, managing, and leading
organizations
HENRI FAYOL
1.Henri Fayol's Administrative Theories;-
Henry fayol was a French industrialist and management
theorist who is often referred to as the "father of modern
management."
Fayol outlined 14 principles that he believed were essential for
effective organizational management. These principles cover
various aspects of management, from organizational structure
to employee motivation. Some of these principles may seem
outdated by today’s standards but they set the foundation for
various other modern management theories.

16. Henri Fayol’s Administrative Theories being used by Emirates
Division of Work Discipline
Authority & Responsibility
Emirates has a clear division of
labor among its employees, with
specialized teams for flight
operations, customer service,
marketing, cabin crew, ground
staff, etc.
Each department focuses on
specific tasks, enhancing
efficiency and productivity of
work within the respective areas.
Emirates emphasizes discipline
through stringent operational
procedures, employee training, and
a strong code of conduct. This
discipline ensures high standards of
performance and service,
contributing to the airline’s
reputation for reliability and
quality.
Emirates has a clear hierarchical
structure with each level of management
possessing the necessary authority to
make important decisions and take
actions, and are held accountable to the
outcomes of those decisions. This helps
in maintaining a balance between the
decision making powers of the
management and their responsibility.

17. Remuneration
Emirates offers competitive
compensation packages,
including salary, benefits, and
performance-based incentives,
to attract and retain the top
talent. These incentives also
motivate the employees to
continue contributing their best.
Centralization and
Decentralization
Emirates has a very centralized
decision making system
allowing only the top level
management to ensure control,
these decisions include Fleet
Management, Pricing and
Revenue management,
Customer Service Standards,
Safety and Compliance.
Meanwhile all operational
decisions are decentralized to
allow flexibility such as
Scheduling, Ground Services,
Airport Operations, etc.
Unity of Direction
Emirates operates with a unified
goal and vision, All
departments and employees at
Emirates work towards these
organizational goals set by the
top management, such as
Enhancing customer satisfaction
and global expansion of the
airline. This ensures cohesion
and focus within the
organization, and that the
predetermined goals are
accomplished.
Henri Fayol’s Administrative Theories being used by Emirates

18. Overview of Management Theories
●

Management theories provide frameworks for organizing, managing, and leading
organizations
F.W TAYLOR
2.F.W Taylor’s Scientific Management theories:
Frederick Winslow Taylor was an American mechanical
engineer who is often credited as the father of scientific
management. He focused on increasing efficiency and
productivity in industrial settings. His approach focused on
breaking down tasks into smaller, simpler steps, carefully
selecting and training workers, and fostering cooperation
between management and employees. In essence, Taylor aimed
to achieve peak workplace efficiency by using scientific
methods to analyze and optimize work processes.

20. HARMONY, NOT DISCORD
F.W TAYLOR’S PRINCIPLES FOLLOWED BY
EMIRATES
Emirates has developed Standardized
Operating Procedures (SOPs) for almost
every aspect of its operations, be it check-in
procedures, in flight services, etc. These
SOPs are based on data analysis and they
help in enhancing efficiency and
productivity. They also employ Key
Performance Indicators to measure
efficiency, customer satisfaction and on
time performance. These indicators are also
data driven which help in identifying areas
where there is scope for improvement.
SCIENCE NOT RULE OF
THUMB
Emirates cultivates a harmonious work
environment by fostering a culture of
collaboration and shared objectives. We can
see this through the airlines emphasis towards
cross-functional teamwork, wherein
employees from various departments work
together in order to achieve organizational
objectives. Open communication channels are
present in the organization to share and
transfer knowledge, promoting a sense of
unity. The airline promotes diversity and
inclusion, valuing cultural differences and
creating a respectful work environment and
maintain harmonious relationships.

21. COOPERATION NOT
INDIVIDUALISM
F.W TAYLOR’S PRINCIPLES FOLLOWED BY EMIRATES
Emirates prioritizes the development of all
their employees to their greatest potential
by offering comprehensive training and
development programmes and
opportunities. The airline invest a
significant amount towards training
facilities and soft skills enhancement
through various courses and mentorship
programs . This commitment towards
employee growth not only enhances the
capabilities of the individual but also
increases his efficiency and contribution
towards the organization.
DEVELOPMENT OF EACH WORKER
TO HIS/HER GREATEST EXTENT
Emirates emphasizes the need for cooperation
over Individualism by fostering a
collaborative work environment where
teamwork is important. As mentioned before
the airline encourages cross-functional
collaboration and open communication
forums among the departments for
achievement of common goals. And also
promotes team building activities,
collaborative projects, to ensure all the
employees work harmoniously and cooperate
with each other, using each other’s strength as
a leverage to fly the airline to success and
achieve all the organizational objectives.

22. Emirates Management
Practices
BOARDING PASS
●Leadership and
organizational structure

●Strategic planning and
decision-making
processes

●Human resource
management

●Customer relationship
management

●Supply chain and
logistics management

23. Strategic planning and
decision-making processes
Emirates follows a centralized
strategic planning and decision
making approach. Key decisions
are made at the top, aligning with
Dubai's vision. The process
involves rigorous market analysis
and financial projections. Focus
areas include expanding global
reach, enhancing customer
experience, and fleet
modernization.
Leadership and organizational
structure
EMIRATES MANAGEMENT PRACTICES
Human Resource Management

Emirates places significant emphasis
on Human Resource Management
(HRM). The airline focuses on
attracting and retaining top talent
through competitive compensation,
extensive training, and career
development opportunities. HRM at
Emirates is crucial for maintaining
its service excellence. It
encompasses talent acquisition,
performance management, employee
welfare, and diversity & inclusion
initiatives.
Emirates is led by the Al Maktoum
royal family, with Sheikh Ahmed bin
Saeed Al Maktoum serving as the
airline's Chairman and Chief
Executive. Other key roles include
the Chief Commercial Officer, Chief
Operating Officer, and Chief
Financial Officer, among others.
While there are various departments
and functional heads contributing to
the overall operations, the ultimate
authority and vision emanate from
the top leadership i.e the Al
Maktoum royal family.

25. Customer relation
management
As implemented by Fly Emirates,
Customer relationship management
systems provide a range of benefits
varying from assessing customer
requirements to the ability to create a
unified service platform that will
specifically target the needs of the
company’s clients
Supply chain and
logistics management
Emirates had a Procurement and Operations
department that had the responsibility of managing the
information and materials data and its main focus was
on developing a strong internal value chain. The
primary focal point of the department was to be a
supplier’s supplier to the customer’s customer. When
Emirates faced problems in the functioning of its
aircraft in 2004, the management team decided to
restructure the complete procurement, operations and
logistics aspects of the business
EMIRATES MANAGEMENT PRACTICES

26. Digital Transformation at
Emirates Airlines

BOARDING PASS
●Emirates' digital
initiatives and
innovations
●Role of technology
in operational
efficiency and
customer experience

27. Emirates' digital initiatives and innovations

In 2019, Emirates began testing and implementing biometric
technology at various customer journey touchpoints at the airport. In
the past year, the airline fast-tracked its biometric technology roll-out
and today, Emirates has over 30 biometric cameras in active
operation at its Dubai International Airport (DXB) hub, including at
check-in counters, at the entrances of its First and Business Class
lounges, and select boarding gates. Since implementation, over
500,000 customers have used this convenient, contactless and secure
verification option to access the Emirates Lounge, and more than
380,000 customers have used biometric gates to board their flight.
BIOMETRICS

28. Booking Systems
Emirates has revolutionized the booking experience
with its user-friendly online platforms. These
platforms allow passengers to book flights, choose
seats, and manage their travel plans effortlessly.
Whether through the website or the mobile app,
travelers enjoy a seamless experience, complete with
instant booking confirmations and the convenience of
managing their itinerary on the go.
MOBILE APP

29. Emirates Airlines has significantly enhanced customer interaction through
the integration of AI-driven chatbots. These chatbots, available on the
Emirates website and mobile app, provide 24/7 support, handling a wide
range of tasks such as answering queries, assisting with bookings, and
providing flight information. This technology ensures immediate
assistance, improving customer convenience and satisfaction. If passengers
are not satisfied with the responses from the chatbot, they have the option
to chat with a customer support executive for more personalized assistance.
In addition to the chatbots, Emirates offers a 24/7 helpline that passengers
can access worldwide for any assistance related to bookings or other
travel-related issues, ensuring comprehensive customer support at all times.
24/7 Helpline Customer Service

30. Role of technology in operational efficiency and
customer experience:


Emirates has been very keen towards using technology for better operational efficiency
and customer experience, and have taken various initiatives for the same:
1.AI Driven Operations: Emirates uses Ai to optimize its flight routes, manage
crew schedule and also aircraft maintenance needs, reducing delays and
operational costs.
2.Touchless Walkthrough Experience: planned to be initiated soon, this system
allows passengers to pass through various gates and clearances seamlessly, using
biometric verification to expedite the process and reduce manual intervention
3.Advanced Analytics: Data analytics are employed to monitor and enhance
operational performance, from fuel consumption to baggage handling, ensuring
smooth and efficient operations.
4.In-Flight Technology: Emirates provides state-of-the-art in-flight entertainment
systems, Wi-Fi connectivity, and real-time information services, through it’s ICE
(information, communication, entertainment) system with which passengers can
enjoy their journey with HD screens, noise cancelling headphones and an
interactive interface. ICE also provides real time flight information and variety of
international content enhancing the overall travel experience
Touchless Walkthrough
Experience

31. Analysis of Management
Theories in the Context of
Digitalization

BOARDING PASS
●Applicability of
Henri Fayol's
Administrative
Theory in a
digital
environment
●Evolution of F.W.
Taylor's
Scientific
Management
Techniques with
digital tools

32. Applicability of Henri Fayol's Administrative Theory in a
digital environment
Enhanced Task Specialization: Emirates uses Digital platforms like Asana and Trello enable
efficient division of work by assigning specialized tasks to team members based on their
expertise. The digital platforms allow for real-time updates and collaboration, making it easier to
manage complex projects and align with Fayol's principle of division of work by promoting
specialization and efficiency.
Compliance and Performance Monitoring Systems: Tools like Hubstaff are being used at
Emirates which tracks employee activities and compliance with company policies. This software
monitors productivity, time management, and compliance, providing detailed reports that help
maintain high performance standards. With the help of such tools, emirates ensures employees
follow the company policies, reflecting Fayol’s principle of discipline.
Fair and Transparent Compensation Systems: Emirates uses digital payroll systems such as
ADP which ensures timely and accurate compensation for employees. These systems automate
the payroll processes, reducing errors, and providing transparency, linking pay to performance
and ensuring fair remuneration. The use of such systems helps Emirates in motivating the
employees and keep them satisfied, showcasing Fayol’s principle of remuneration, which is
crucial for sustaining a motivated and productive workforce.

33. Evolution of F.W. Taylor's Scientific Management Techniques
with digital tools
Data Analysis: Modern software applications, such as Oracle, utilize advanced analytics to
perform detailed time and motion studies. For example, Emirates uses analytics to optimize
flight routes, saving time and fuel. By analyzing vast amounts of data in realtime, companies
can improve productivity and reduce operational inefficiencies, which fits in perfectly with
Taylor’s techniques.
Predictive Analytics: Airlines like emirates use predictive analytics to plan maintenance
needs, prevent delays and reduce downtime. Through analysis of data and patterns, predictive
analysis can forecast issues before they may occur, allowing for preventive measures. With
the help of technology we can enhance operational efficiency again reflecting the use of
taylor’s principles.
ERP Systems: Various companies including emirates uses Enterprise Resource Planning
systems to integrate various business processes into a single unified system. ERP softwares
such as those of SAP and Oracle, standardize procedures across departments ensuring
consistency. This standardization aligns with Taylor’s idea on creating efficient and orderly
processes in the organization which ensure operational efficiency.

34. Comparison of Traditional vs.
Current Application of
Management Theories


BOARDING PASS
●Traditional
management
practices at
Emirates

VS.

●Modern
management
practices influenced
by digitalization

35. Aspect Traditional Management Practices Modern Management Practices
Task
Specialization
Division of task based on fixed roles and
responsibilities outline in job description/manuals.
Usage of tools like Asana and Trello for dynamic
allocation of tasks based on data, ensuring tasks are
matched to individuals skills and expertise.
Resource
Management
Manual tracking and allocation of resources, leading to
delays and inefficiencies.

Efficient resource management using various tools to
optimize allocation through real time data and
predictive analysis. Ensuring effective utilization of
resources and minimal wastage,.
Training and
Development
Periodic in-person training sessions and workshops,
which may be very long and monotonous.
Continuous learning opportunities through digital
platforms like LinkedIn Learning, providing
employees with access to a wide range of courses and
training programs anytime, anywhere.
Traditional vs. Modern Management Practices at Emirates

36. Team
Collaboration
In-person meetings, memos, and emails for
communication and collaboration.
Enhanced virtual collaboration using tools like
Google Workspace and Zoom, enabling seamless
communication and teamwork across different
locations and time zones.
Innovation and
Initiative
Encouragement through traditional suggestion systems
and periodic brainstorming sessions.
Automated payroll systems like ADP ensure timely
and accurate compensation, linking pay to
performance metrics and providing transparency.
Employee
Discipline
Maintaining discipline through manual supervision,
strict hierarchical control, and adherence to company
policies.
Automated compliance and performance monitoring
through software like Hubstaff, which tracks
productivity, time management, and adherence to
company protocols.
Authority and
Responsibility
Clear, hierarchical chain of command with defined
roles and responsibilities, ensuring accountability.
Clear lines of authority maintained through digital
platforms like Jira, which enhance transparency and
accountability by allowing for real-time tracking of
tasks and responsibilities.

37. Challenges and
Opportunities in Digital
Transformation


BOARDING PASS
●Challenges faced
by Emirates in
digitizing
management
practices
●Opportunities for
future growth
and innovation
●Strategies to
overcome digital
transformation
challenges

38. !
Challenges faced by Emirates in
digitizing management practices
The global aviation industry is at a pivotal moment, facing
immense challenges like increased travel demand, climate change,
operational safety, and rapid technological advancements. Emirates
Airline President Tim Clark has raised concerns about the industry's
readiness to tackle these issues over the next two to three decades,
pointing out the lack of adequate infrastructure and industry
leadership. For Emirates, digitizing management practices adds
another layer of complexity, requiring robust infrastructure,
forward-thinking leadership, and effective training programs to
ensure seamless integration and adaptation, balancing technological
advancements with sustainability and safety goals. This
multifaceted approach is essential for Emirates to remain
competitive and meet future demands effectively.
Opportunities for future growth
and innovation

Emirates is spearheading future growth and innovation
with groundbreaking initiatives. The recent launch of
Sara, the world’s first check-in robot assistant, and the
inaugural ForsaTEK event highlight their commitment to
technological advancement and industry collaboration.
Partnering with Dubai Future Foundation, Emirates has
established the Emirates Centre of Excellence for
Aviation Robotics, solidifying their leadership in aviation
technology. Additionally, with a US$ 200 million
investment in sustainable aviation research, Emirates is
dedicated to mitigating the environmental impact of fossil
fuels. These initiatives enhance operational efficiency,
passenger experience, and sustainability, ensuring
Emirates' continued global leadership and growth.

39. Strategies to overcome digital transformation challenges
Develop a Clear Vision and Strategy: Emirates should set clear and achievable goals for its digital transformation, ensuring
alignment with its overall business objectives. This alignment helps to ensure that digital initiatives support and enhance business
processes rather than disrupt them. And the communication of this to all the stakeholders is essential to foster a better relationship
and create a unified direction for the organization to focus on.
Invest in Training and Development: In order to keep up with rapid technological advancements, emirates should invest in
comprehensive training programs for its employees, in order for them to develop the necessary digital skills in this IT age.
Encouraging a culture of continuous learning is important as it enables the employees to adapt to new technologies and stay
updated with regards to latest technological advancements in the industry, such that they can contribute effectively towards the
organization.
Enhance Data Security and Privacy: Implementation of robust security measures is crucial to protect sensitive customer as well
as organizational information from cyber attacks. Emirates must regularly update its security protocols, conduct frequent audits to
ensure compliance with international standards and regulations, and also monitor those with access to such data to ensure that no
one within the organization misuses it. This approach towards data security will help build trust of the organization with its
customers, employees and partners.
Measure and Monitor Progress: The most important aspect of digital transformation is to continuously measure and monitor
progress. Emirates must use key performance indicators (KPIs) to track success and identify areas for improvement. Regular and
timely monitoring these metrics helps in ensuring that the organization stays on track to achieve its digital goals, and make
necessary adjustments to the strategies as and when needed.

40. CONCLUSION
BOARDING PASS
●Summary of
key points
●Implications for
future
management
practices
●Final thoughts
on the
integration of
management
theories and
digitization

41. ●Our study into management theories has shown a relationship between the Historic principles and contemporary
business practices. We dug deeper into foundational management theories of pioneers like Henri Fayol and F.W
Taylor, whose insights into organizational structure, efficiency, and workforce management still remain relevant.
●Companies like emirates showcase how these historic principles can be adapted into the modern business industry.
By incorporating elements of Administrative management such as Division of work, Discipline and Unity of
command, as well as Scientific Management such as standardized procedures and performance metric, emirates has
optimized its operations. But, the airline’s success is also because of its ability to foster a collaborative work
environment, investment in employee development and prioritizing customer satisfaction.
●Overall, in today’s dynamic world effective management requires a holistic approach i.e a blend of established
principles and innovative approaches. Though traditional management theories provide valuable insights,
contemporary businesses must learn to adapt these concepts such that they can suit the challenges of today.
●To thrive in today's dynamic market, organizations must continuously learn and evolve, incorporating new ideas
while preserving the core principles that have proven successful.


Summary of key points

42. Implications for future management practices

After analysing and understanding various management theories and principles, we understood that there’s a need for a
dynamic approach towards leadership. As the business world continues to evolve, the future managers must follow the
following concepts:
➔ Focus on Employees: Managers must focus on the wellbeing of their employees, along with keeping their engaged
and also investing towards their development to ensure the successful completion of organisational objectives.
➔ Mix Old and New: Managers should try to implement traditional management practices with a modern approach by
analysing emerging trends and using technology to maximise efficiency and effectiveness.
➔ Embrace Technology: Utilisation of various digital tools and technologies must be done in order to make informed
decisions and enhance operational efficiency.
➔ Data-Driven Decision Making: Managers should track performance of employees and gather real time data on
business operations in order to make more informed and data driven decisions.
➔ Flexibility: A practice which has become very popular lately of working remotely and flexible working conditions
should be considered by managers who do not give such options to their employees, as these practices increase
employee satisfaction and productivity.

43. The relationship between management theories and digital tools is reshaping the current business
landscape. While technology provides new capabilities, human values remain essential for business
success. Companies like Emirates demonstrate this by using digital platforms to enhance operational
efficiency, improve communication, and support decision-making. However, the human element remains
central, with a strong emphasis on employee satisfaction and productivity. Managers must balance
technological optimization with fostering a positive and engaged workforce.
As the business world evolves, the ability to adapt and learn will be crucial. Future managers must blend
technical proficiency with interpersonal skills to navigate the complexities of the digital age. Ultimately,
the future of management lies in harnessing technology while preserving human values and ethical
considerations. This balance ensures that businesses remain innovative and competitive while maintaining
a workforce that is motivated and engaged.
Final thoughts on the integration of
management theories and digitization

44. References
Strategic Management: Emirates Airlines Sample 2021 2024
Elevating passenger experience through technology – Intelligent CIO Middle East
The Sky’s The Limit: What We Can Learn From Emirates Airlines Rise
Emirates Group announces 2022-23 results
Qatar Airways' $1.5bn profit versus Emirates' $1bn loss - why? - The Loadstar
WE GROW. WE SHAPE. WE LEAD.
Emirates’ world first robot check-in assistant
Emirates Introduces Sara, the World’s First Check-In Robot Assistant
14 Principles of Management by Henri Fayol - GeeksforGeeks
Principles of Scientific Management - GeeksforGeeks
Organizational Behavior of Emirates Airlines - 4492 Words | Essay Example
The Sky’s The Limit: What We Can Learn From Emirates Airlines Rise
Emirates accelerates digital innovation for passengers
Emirates Airline: Leadership Styles and Performance | Free Essay Example
Airline digital transformation: A digital-centric transition
Role of Digitalization in Airline Industry aeologic blog

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Thank you for your precious time.
We hope our presentation was informational
Have a great day ahead!
THANKS!
BOARDING PASS
●FLIGHT
●GATE
●SEAT
1BBA B
Audi Block
906