Manual de identidade visual do McDonald's

Manual de identidade visual do McDonald's

Fonte: http://logoblink.com/wp-content/uploads/2008/08/guidline_mcdonalds.pdf

1. Global Logo and Trademark Standards Reference Guide

101999 McDonald's Corporation

4. MA tance or contents

TRADEMARK USAGE

What Is a Trademark?
McDonald's Trademark Guidelines

Use of McDonald's Trademarks by Suppliers
Producer Licenses

IMPROPER LOGO USAGE

Lightning Script Logo 7

MEDIA USAGE MATRIX

LOGOS

Corporate Logo
Golden Arches Symbol
Road Sign Logo
International Logo
Global Graphics Logo

Ronald McDonald Logo
PlayPlace Logo
Happy Meal Box Logo
Ronald McDonald House Charities Logo
Sports Arch Logo
Drive-Thru Logo

5. What Is a Trademark?

7. McDonald's Trademark Guidelines (cont'd)

8. McDonald's Trademark Guidelines (cont'd)

9. Use of McDonald's Trademarks by Suppliers

10. Producer Licenses

11. Lightning Script Logo

12. Universally Prohibited Logo Usage

14. Color & Usage Gi

16. nm

17. © © © © ©

18. Color & Usage Guidelines

02:00

19. Color & Usage Guideli

21. | THI 050 usace - Happy Meal Box Logo ET]
@ Mt ARA oh ES

Color & 0 . ( Gi

23. Color & Usage Guidelines