Manual de identidade visual do McDonald's

50,533 views 24 slides Jan 18, 2013
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About This Presentation

Manual de identidade visual do McDonald's

Fonte: http://logoblink.com/wp-content/uploads/2008/08/guidline_mcdonalds.pdf


Slide Content

Global Logo and Trademark Standards Reference Guide

101999 McDonald's Corporation

MA tance or contents

TRADEMARK USAGE

What Is a Trademark?
McDonald's Trademark Guidelines

Use of McDonald's Trademarks by Suppliers
Producer Licenses

IMPROPER LOGO USAGE

Lightning Script Logo 7

MEDIA USAGE MATRIX

LOGOS

Corporate Logo
Golden Arches Symbol
Road Sign Logo
International Logo
Global Graphics Logo

Ronald McDonald Logo
PlayPlace Logo
Happy Meal Box Logo
Ronald McDonald House Charities Logo
Sports Arch Logo
Drive-Thru Logo

What Is a Trademark?

McDonald's Trademark Guidelines (cont'd)

McDonald's Trademark Guidelines (cont'd)

Use of McDonald's Trademarks by Suppliers

Producer Licenses

Lightning Script Logo

Universally Prohibited Logo Usage

Color & Usage Gi

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Color & Usage Guidelines

02:00

Color & Usage Guideli

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Color & 0 . ( Gi

Color & Usage Guidelines