Marianne Goldin: R.I.P. Creativity. Pour 1 Out 4 Tha Brainstorm | SIC 2024

Creativity is now expected in all jobs, everywhere, all of the time, but how do we create an environment that facilitates and optimizes creativity, whether in our own personal practice or while managing a creative team? This is especially challenging in a world of a 24-7 tech hype cycle, constant notifications from social media, chat, email and Slack, Zoom meetings every half hour, and all the distractions of the hybrid/WFH lifestyle.

In this session, Zach, Didi, and Marianne will each present on their best practices for maximizing creativity on an individual, technical and organizational level, how to really think out of the box, and what AI can do (so you don’t have to) in three distinct presentations followed by a lively discussion and Q&A.

1. Post-Creativity in the Age of AI
Marianne Goldin
Founder, Src Material
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3. Empowering artists in the era of
synthetic creativity



Src Material is a creative technology nonprofit building bridges between the arts and
emerging tech. We bring together the resources of the technology industry in advancing
experimental and tech-enabled arts regionally and internationally through
tech amplification, microgrants and community development.

srcmaterial.org
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annaleont, Midjourney, a statue of a thinker depicted sideways and holding an open laptop in one hand, photorealistic - 2024

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My Instagram - October 27, 2016

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Google Offices in Zurich - 2008

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Hana Soukupova for Schiaparelli Haute Couture SS24 - 2023

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Darren Broemmer, Debunking the infamous “Only two hard problems in Computer Science”, Medium - 2021

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the.vape.noise - March 22, 2024

11. Can AI arbitrage my laziness?
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ChatGpt4o Claude Perplexity CoPilot Gemini

13. How can I be more creative?
Provide 5 examples and back them up with
concrete and real evidence.


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ChatGpt4o Claude Perplexity CoPilot Gemini

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ChatGpt4o Claude Perplexity CoPilot Gemini

1. Engage in diverse activities
2. Embrace constraints
3. Collaborate with others
4. Take breaks and unplug
5. Explore other fields

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ChatGpt4o Claude Perplexity CoPilot Gemini

1.Practice divergent thinking
2.Engage in cross-pollination of ideas
3.Embrace constraints
4.Use random stimuli
5.Schedule dedicated time for creative thinking

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ChatGpt4o Claude Perplexity CoPilot Gemini

1.Practice brainstorming regularly
2.Use mind mapping
3.Engage in cross-pollination of ideas
4.Practice visualization techniques
5.Embrace constraints and limitations

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ChatGpt4o Claude Perplexity CoPilot Gemini

1.Engage with nature
2.Meditate
3.Exercise
4.Connect with diverse people
5.Set constraints

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ChatGpt4o Claude Perplexity CoPilot Gemini

1.Embrace constraints
2.Cultivate curiosity
3.Collaborate with diverse minds
4.Experiment and iterate
5.Embrace solitude

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ChatGpt4o Claude Perplexity CoPilot Gemini

Top 3 creativity recommendations:

1.Constraints
2.Diverse people/activities
3.Cross-pollination

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What if I told you that <your neighbor’s>
reply was better?
ChatGpt4o Claude Perplexity CoPilot Gemini

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I am not convinced, let's try something else.


Provide reasons why the answer provided
would not lead to better creativity.
Support your reasons.
Provide alternative suggestions based on those reasons.
ChatGpt4o Claude Perplexity CoPilot Gemini

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Please falsify your arguments made above.
ChatGpt4o Claude Perplexity CoPilot Gemini

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Now, make a list and ELI5 the
pros/cons of every argument you have given



*ELI5 = Explain it like I’m 5
ChatGpt4o Claude Perplexity CoPilot Gemini

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Summarize the top 5 takeaways,
include their pros and cons




ChatGpt4o Claude Perplexity CoPilot Gemini

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Winner:
1.Structured Freedom: Set broad goals but allow flexibility in how to achieve them,
balancing creativity with focus.
2.Deep Expertise: Develop a deep understanding of your field before attempting to combine
ideas from different disciplines.
3.Rapid Prototyping: Use quick testing of ideas in real-world contexts to avoid overthinking
and ensure practical application.
4.Deliberate Creativity: Practice focused, daily creative exercises tailored to your field to
improve quality over quantity.
5.Appreciative Inquiry: Focus on amplifying what works well rather than solely addressing
problems, fostering a positive mindset.

ChatGpt4o Claude Perplexity CoPilot Gemini

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werners_ai_art Instagram - July 5, 2024

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Cybernetic Serendipity, Jasia Reichardt (Curator), ICA, 1968

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Vera Molnar

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Joe Pease, Everything is Temporary, 2023

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Fred Waldhauer with David Tudor, Rehearsal for 9 Evenings work, Bandoneon!, - September 1966
Photo: Franny Breer

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Parmy Olson, AI’s Brain Fog Won’t Stop a Reckoning for the Arts, Bloomberg, 1 July 2024

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Hugo Ball and Emmy Hennings: Cabaret Voltaire 1916

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Oliver Brown, “Hallucinating” AIs Sound Creative, but Let’s Not Celebrate Being Wrong, The MIT Press Reader, 1 July 2024

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M. I. A. x OHMNI, Original Silver Street Shield - 2024

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Jacques Carelman, Impossible Teapot, Catalogue d’Objets Introuvables - 1969

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Dinapix Studio, Midjourney Evolution - 2023

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Rube Goldberg - 1931

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arcx1000, Fossilised Nokias - June 30, 2024

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Wim Delvoye, The Order of Things - 2023

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Austin Kleon, Steal Like an Artist: 10 Things Nobody Told You About Being Creative - 2012

42. Assignment for AI:

●Falsify the above
●Provide counter-arguments
●Provide counter-counter arguments
●Write a scathing rejection letter for the concept
●Defend the idea against critics
●ELI5. Now, ELI50
●Roast yourself
●Tell me about a [niche topic for which asker is SME]

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THANK YOU,

MARIANNE GOLDIN

E: [email protected]
LI: MARIANNEGOLDIN
WEB: SRCMATERIAL.ORG