MARKET BASED AND COMPETITOR BASEDB PRICING

The details about market based and competitor based pricing

1. APPA INSTITUTE OF ENGINEERING & TECHNOLOGY DEPARTMENT OF MBA PRESENTATION ON: MARKET BASED&COMPETITOR BASED PRICING SUBMITTED TO: PROF.BASAVARAJ.S.M SUBMITTED BY: MAHESH.PATIL

2. WHAT IS MARKET BASED PRICING...???

3. The process of establishing a price for a product or service based upon existing market condition is known as market based pricing.

4. Market based method 1.Customer perceived value : - what customer value the product at -price is set at an estimate of the products value to customer

5. 2. Psychological price barriers Prices are set based upon the psychological expectation of customers about price.

6. 3. Going rate pricing Going rate pricing is a common practice with homogeneous products with very little variation from one product to another.

7. WHAT IS COMPETITOR BASED PRICING...???

8. Meaning: Competitive pricing strategies based on the firm’s position in relation to its competition

9. Competition based pricing This pricing method is useful when the product is homogeneous and market is highly competitive. Under this method, the company tries to maintain the price of its products more or less at par with its competitors price. This pricing method includes : Premium pricing Discount pricing Tender pricing

10. Competition based pricing

11. Competition based pricing

12. THANK YOU...!!!