Market-Identification-and-Analysis in Technopreneurship.pptx

Market identification and analysis .

1. Market Identification and Analysis Group 3 Borrinaga, Renz Loren S. Subito, Marydelle S. Modecio, Daniel M. Mundala, Chester Zac Anthony C.

2. Introduction

3. Introduction

4. INTRODUCTION

5. Market Structures

6. Market Structures Four Main Types of Market Structures: 1. Perfect Competition: Many small firms, identical products, easy entry/exit. (e.g., agricultural markets)

7. Market Structures 2. Monopolistic Competition: Many firms, differentiated products, easy entry/exit. (e.g., restaurants, hair salons)

8. Market Structures 3. Oligopoly: A few large firms dominate the market, high barriers to entry. (e.g., auto industry, cell phone providers)

9. Market Structures 4. Monopoly: A single firm controls the entire market, high barriers to entry. (e.g., local utilities)

10. Characteristics of Market Structures Feature Perfect Competition Monopolistic Competition Oligopoly Monopoly Number of Firms Many Many Few One Product Differentiation None (Homogeneous) High Can be homogeneous or differentiated Unique product Barriers to Entry Very Low Low High Very High/Blocked Control over Price None (Price Taker) Some Significant Complete (Price Maker)

11. Implications of Market Structures

12. Market Segments and Size

13. Market Segments and Size

14. Bases for Market Segmentation

15. Determining Market Size and Growth

16. Determining Market Size and Growth

17. Beachhead Market

18. Beachhead Market

19. Identifying a Beachhead Market

20. Benefits of the Beachhead Strategy

21. Creating a New Market What Does it Mean to Create a New Market? Introducing a new product, service, or business model that creates a new category of customers and makes the existing competition irrelevant.

22. Creating a New Market This is often achieved through "Value Innovation" Creating a leap in value for both the company and its customers. Focusing on offering new benefits and experiences, rather than just competing on price or features.

23. Strategies for Creating a New Market Blue Ocean Strategy: Creating a new, uncontested market space ("blue ocean") rather than competing in an existing market ("red ocean"). Identify unmet needs: Discover problems that customers don't even know they have. Challenge industry assumptions: Question the traditional ways of doing business in an industry. Focus on non-customers: Look for ways to attract people who are not currently using the products or services in your industry.

24. Examples of Market Creation Cirque du Soleil: Created a new market for circus entertainment by combining elements of theater, music, and acrobatics, appealing to an adult audience.

25. Examples of Market Creation Netflix: Created a new market for on-demand entertainment, first with DVD rentals by mail and then with streaming, making traditional video rental stores obsolete.

26. Examples of Market Creation Uber/Lyft: Created a new market for ride-sharing, providing a convenient and often cheaper alternative to a traditional taxi.

27. Conclusion Key Takeaways Understanding market structures is crucial for strategic decision-making. Market segmentation allows for targeted and effective marketing. The beachhead strategy is a powerful way for new ventures to enter a market. Creating new markets can lead to significant growth and competitive advantage.

28. Conclusion The Importance of Continuous Market Analysis Markets are constantly evolving. Continuous analysis is essential to stay ahead of the competition and identify new opportunities.

29. THANK YOU!