Market plan and policy

Strategic mgt

1. INDIRA GHANDI UNIVERSITY MEERPUR (REWARI) ASSIGNMENT ON MARKET PLAN AND POLICY SUBMITTED BY SUBMITTED TO NAME –POONAM DR PINKEY Roll no. – 180010501056 C lass – m.com 2year 4 th sem

2. MARKET PLAN : A marketing plan may be part of and overall business plan . solid marketing startegic is the foundation of a well written marketing plan. While a marketing plan contains a lest of action a marketing plan without a sound startegic foundation is of little use to business. Objective of marketing plan PACKAGING PRICE PRODUCT PROMOTION PROCESS PHYSICAL PEPOLE

3. OBJECTIVE OF MARKETING PLANING: 1. PRICE : The amount of money needed to buy product. 2. PRODUCT: the actual products. 3. PROMOTION: getting the product known. 4. PLACE MEET : where the product is sold . 5. PEOPLE: Represent the business . 6 . Physical ENVIORMENT : The ambiance move or tone of the Enviorment . 7. Process : The value added serivces that different product from the competition. E.s. after sales, service, warranties 8. packaging : How the product will be producte .s

4. EXAMPLE AMAZON MARKETING STRATEGY Offering the widest range of product. The largest internet retailer in the world by revenue offer hundred of millions of products. The majority 58%of product offered in amazon platform are from third party sellers. Using customer friendly interface. The tech giant has an advanced interface that intergrates personalized recommendation recent browsing history among others. Scaling easily from small to large .the e-commerce and cloud computing company has experience and cloud computing company has experience and competence in scaling from small to large. Exploiting affiliate products and resources . Up to date the tech giant has taken a full advantages of affilliate products and resources to contribute to the bottom line of the business.

5. MARKETS POLICY A markets policy is a markets created to dirctly inform policy decision with its price. That is while the market may function such as hedging or entertainment. Its primary function is to create price which embodies information relevant to people considering some choice between policy alternatives .the perceived function of most financial to allow people to hedge and rebalance their portfolios.

6. Need markets policy This market consensus estimate has many advantages over alternative ways of generating consensus estimates on policy question .it would be precise and continuously updated relatively cheap to create and would be open to contibutions from anyone regardless of how articulate they are what degrees they have or whether they look good on tv and anyone who claimed that the market price was a poor estimate could be subject to the challenges “put up or shut up ” they should expect to make money by trading and helping to correct this estimates.