Market Research document tells about market segmentation

A market research document that tells about market segmentation

1. Waqas alvi Roll No 26142328 Submitted to Mr.SAJID

2. Marketing The action or business of promoting and selling product or services including market research and advertising . Marketing is the process of getting people interested in your company,products or services this happen through market research analysis and understanding your ideal costumer interest. Example Telveision commerical, billboards on the side of the road , magazines etc.

3. Marketing process Five step model of the marketing process . . First four steps companies work to understand consumers , creat customer value,and build strong customer relationship. In the final step companies reap the reward of creating superior customer value . We review each step but focus on customer relationship and understand customer value.

4. Understand the marketplace and customer needs Needs: marketplace needs Is a market concept that relates to the functional or emotional needs Or desires of a target Market. There are four main customer needs that an Entrepreneur Or small business must consider. Price Quality Choice Convience.

5. Wants A consumer wants Usually reflect the desired preference for specific ways of Satisfying a needs People usually wants particular product brands that setisfy their needs In a specific way A person is thirsty but wants something sweet so They chose a cook.

6. Consumer Demand Demand is the quantity of consumers who are willing and able to buy products at various prices during a given period of time. Demand for any commodity implies the consumers' desire to acquire the good, the willingness and ability to pay for it.