Market Research Proposal Project Outline

template of Market Research Proposal project outline

1. Project Outline

2. Defining value proposition
& competitive advantage
How is the value being delivered?
How to reach target audience?
How to better communicate?
Determining target audience
& knowing them better
Who needs / wants the values?
What behaviour describes them?

Problems
What value do we offer?
What distinguished us and competitor?
What do people need & want?
What is not being fulfilled?
Delivering the value
proposition


Business decisions can be quite challenging

3. Occupation, Education, Location,
Gender, Age
Solutions
Demographic
Usage Motivation & Occasion
Channels
Topics of Interests
Voice of Customer
Behavioural Segmentation
Satisfaction Factor & Score
Retention Probability
Satisfaction & Retention
Our research packages

4. Database
Channels
Email
Online Media
Influencers
Paid Promotion
Public places
Offline
Reaching out respondents

5. Timeline
Preparation Data Intake Data Analysis
& Reporting
Presentation
0 1 3 4 Week
Questionnaire
Sampling
Visual Asset
Online
Offline*

6. Budget
Item
Target
Sample*Amount** Total
Data Collection x xx xxx
Data Analysis xxxx
Incentive xxxxx

Total xxxxx
* Upon request
** Varies with target sample demographic