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Here are my suggestions on how SIBS can better respond to the evolving nature of its business, most especially on B2B:
1. Personnel structure
a. Its engineers should be able to manage projects, from development, proposal preparation, negotiation, execution and turn-over.
b. Product knowledge is not sufficient, engineers should be able to at least grasp the immediate needs of potential customers.
c. As project in charge, engineers should “own” their projects and be able to anticipate issues and problems before they become serious.
d. Engineers must be experienced: technical and people skills.

1. SaversAir Solutions 2023

2. The Philippine AirCon Industry The air conditioning market in the Philippines reached $8.45 billion in 2018, growing at a CAGR of 4.55% during 2019-2025 The changing tropical weather coupled with rising heat and humidity in the Philippines is the key driving factor for the air conditioning market During 2015-19, the average temperature in the Philippines from April to July has increased by 28 %

3. Industry Trends In 2018, 23%-27% of total household in the Philippines were not using any air conditioner Commercial segment dominates the air-conditioning market with 47.84% of market share in the Philippines 23 million of household in the Philippines still does not have any air condition products, which is approximately a quarter of the total population Window type air conditioning products holds the majority of the market share Fixed speed window type air conditioning products alone holds approximately 60% of total air conditioning products in the Philippines