Marketing air fryer for marketing related exercise

Marketing air fryer for marketing related exercise

1. Repositioning of Prestige Air fryer Marketing Strategy Presentation

2. 1. 2. Present . Target Business Goals

3. To make “Prestige Air fryer” a brand on top of the mind of household Present . Target Business Goals

4. Market Analysis

5. Segmentation Business travelers People travel for Leisure Religious travelers Budget-conscious travelers Unmarried Couples Solo travelers / Backpackers

6. Industrial Areas Corporate hubs Metro Cities Tax Heavens Geographic Segmentation Demographic & Behavioral Segmentation Target Market Selection We strategize to target people who are linked with business, either they are entrepreneurs or work for any business and will not brand our infrastructures as vacation stay. The rooms and amenities will be designed to facilitate business segment customers. After the above two segmentation, we will further divide our targeted customers based on their behavior of selecting their stay. Customers who prefer to select the OYO silver key frequently will get additional benefits on future stays.

7. Preferred chain of affordable accommodation for working professionals and business travelers which is available at maximum business cities and have amenities like WiFi , in room desk, meeting rooms and conference halls. Use of technology for providing innovative solutions like one controlling device in room for all purposes (Curtains/lights/TV/in-room dining) which will enhance guest experience. Value for money - Stay with comfort along with many facilities like evening city tours (after business meetings) and 24 hours hassle-free self check-in / check-out Product Positioning

8. Product strategy Silverkey brand for corporate travellers at affordable price. Amenities like –high speed internet, conference room,Gym,Spa , 24 hrs hassle free check in /checkout Rooms having a work desk, ergonomic designed chair. Meeting rooms having projector facilities and video conferencing setup.  Conference rooms having facilities for organizing events etc. Fitness and wellness facilities - Gym, spa etc. Airport transfer and car rental services. Restaurant serving healthy food with good ambience Co-working spaces along with hotels which can be rented to businesses. Well trained working staff

9. Place Gurugram – DLF Phase 1 /Phase 4 would be our preferred Location In view of targeted segment is diffuse in nature hence best suitable marketing channel would be as below Silverkey’s website Web Platforms MakemyTrip Trip Advisor IRCTC Travel Desk Cab operator Corporate partners Silverkey Should be as famous as LinkedIn in professionals

10. Pricing strategy Market strategy for business hotel ( Silverkey ) hotel pricing depends on a number of factors, including location of hotel, Amenities, competitor etc. Average price range for a business hotel in Gurgaon depends on 3000 - 8000 INR/night.

11. Promotional & advertising strategy Target Audience :  Working Professionals  Business Class people  Corporate /PSU employees  Communication Objective  Influence Brand Purchase  Build Brand Awareness  Message Appeal Informational : “Experience home like comfort while on business travel with a value deal” “100% relaxing stay can bring 200% efficiency at work”

12. Promotion- Communication Vehicle Mix Business news paper  Google adword Sponsorship- Expo events etc. Testimonials from Industry leaders /Use of Influencers like Business tycoons / Senior Executives  Booking Platforms  MakemyTrip Trip Advisor  IRCTC Travel Desk  Cab operator  Corporate partners 

13. Thank You