Marketing Analytics in Marketing Management

The PGDM Marketing Management course aims to empower students with the expertise and capabilities needed for proficiently devising, executing, and evaluating marketing plans.

1. MIT School of Distance Education Marketing Analytics

2. What is Marketing Analytics ? Marketing analytics involves evaluating, overseeing, and scrutinizing marketing efforts to enhance their efficiency and maximiz ing the return on investment (ROI). Marketing analytics benefits both marketers and consumers. For marketers, it enables a higher return on investment (ROI) by identifying the most effective strategies for driving conversions and enhancing brand awareness. For consumers, marketing analytics means they encounter more relevant and personalized advertisements that align with their needs and interests.

3. Key components of marketing analytics include: Data Collection : Gathering data from multiple sources such as websites, social media, email campaigns, customer surveys, and sales transactions. Data Analysis : Using statistical and analytical tools to interpret data and uncover patterns, trends, and insights. This can include techniques like regression analysis, cluster analysis, and predictive modeling. Performance Measurement : Evaluating the success of marketing activities by tracking key performance indicators (KPIs) such as conversion rates, customer acquisition costs, customer lifetime value, and return on ad spend (ROAS). Customer Segmentation : Dividing the customer base into distinct groups based on demographics, behavior, or preferences to tailor marketing strategies and improve targeting. Key Components of Marketing Analytics

4. Key Components of Marketing Analytics Attribution Modeling : Determining the contribution of each marketing channel and touch point in the customer journey to a final conversion, helping marketers allocate budget more effectively. Campaign Optimization : Continuously improving marketing efforts by testing different strategies, creative elements, and channels, and adjusting based on performance data. Reporting and Visualization : Creating dashboards and reports to communicate insights and performance metrics to stakeholders in a clear and actionable manner.

5. 1. Descriptive Analytics Purpose: Gain insights into historical events and trends. Techniques: Data aggregation, data mining, and visualization. Examples: Reporting on past campaign performance, analyzing historical sales data, and understanding customer behavior trends. 2. Diagnostic Analytics Purpose: Determine why something happened. Techniques: Root cause analysis, drill-down, and data discovery. Examples: Analyzing why a particular campaign underperformed, identifying factors leading to a spike in website traffic, and understanding reasons for a sudden drop in sales. Types of Marketing Analytics

6. Types of Marketing Analytics 3. Predictive Analytics Purpose: Predict future outcomes and trends. Techniques: Machine learning, statistical modeling, and predictive modeling. Examples: Anticipating upcoming sales patterns, projecting customer attrition, and assessing the potential effectiveness of future marketing efforts. 4. Prescriptive Analytics Purpose: Suggest actions to achieve desired outcomes. Techniques: Optimization, simulation, and decision analysis. Examples: Recommending optimal marketing budget allocation, suggesting the best time to launch a campaign, and advising on product pricing strategies.

7. Marketing analytics is crucial for several reasons, benefiting businesses in numerous ways: 1. Informed Decision-Making 2. Improved ROI 3. Enhanced Customer Understanding 4. Optimization of Marketing Campaigns 5. Competitive Advantage 6. Cost Efficiency 7. Measurement of Marketing Impact 8. Enhanced Targeting and Segmentation 9. Strategic Planning 10. Customer Retention 11. Innovation and Growth 12. Risk Mitigation Importance of Marketing Analytics

8. A marketing manager is responsible for overseeing the promotion of a company's offerings, aiming to strategically advertise products or services. The primary objective is to draw in customers and improve the overall perception of the business within the market. The PGDM Marketing Management course aims to empower students with the expertise and capabilities needed for proficiently devising, executing, and evaluating marketing plans. With Post Graduate Diploma in Marketing Management course learn Communication Skills, Strategic Thinking, Market Research Skills, Leadership Skills, Customer Focus etc. Marketing Analytics - PGDM in Marketing Management

9. Why MITSDE ? Develop analytical skills to forecast market movement, competitor strategies and growth rate Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and perfect the marketing mix Evaluate and strategize according to the ethical and environmental scenario Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges Learn the tools and techniques of Digital Marketing

10. 1) Advertising Manager 2) Advertising Art Director 3) Market Research Manager 4) Marketing Manager Potential Careers Opportunities 5) Digital Marketing Manager 6) Public Relations Manager 7) Business Development Manager 8) Brand Manager A full-fledged course in marketing shall prepare you to take up challenging roles namely:

11. MIT School of Distance Education is one of the largest distance learning center in India. We offer various Post Graduate Diploma and Certificate programs & Online MBA Course across various industry sectors that include Operations Management, Project, Information Technology, Banking and Finance, Digital Marketing, Business Analytics and many more. MITSDE has, an online assessment system, flexi-learning approach and provides state-of the-art Learning Management System (LMS) which is in line with its mission 'flexible learning opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility to our students. About US

12. Regularly updated syllabus Industry-relevant course offerings Courses taught by Industry Experts Affordable courses No cost EMI options Self-paced learning Live webinars and doubt solving sessions Quick and highly-responsive student support Dedicated student support team Advantage of learning with MITSDE

13. Placement Record at MITSDE MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops and Career Counseling. Our Student Placement :

14. Placement Record at MITSDE

15. Contact Us Address: MIT Alandi Campus, Pune Moshi-Alandi Road, Alandi-412105,Pune Maharashtra (India) Phone: [phone] Email ID: [email protected] Website: www.mitsde.com

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