Marketing and Market survey

The slides contains basics of marketing and market survey.

1. MARKETING
AND
MARKET
SURVEY
~Mr. D.J. Gurung
[email protected]

2. MARKETING ???
Is it Selling?
Is it advertising?
Is it customer
handling?
Is it promoting?
Is it price reduction?

3. Marketingistheprocessofcommunicatingthevalueofa
productorservicetocustomers,forthepurposeofsellingthat
productorservice.
Marketingisthemanagementofprocessinvolvedinidentifying,
anticipatingandsatisfyingconsumerrequirementsprofitably.
Marketingistheprocessofplanningandexecutingthe
conception,pricing,promotion,anddistributionofideas,goods,
servicestocreateexchangesthatsatisfyindividualand
organizationalgoals.
-AmericanMarketingAssociation
MARKETING DEFINED…

4. 4
Simple Marketing System
Industry
(a collection
of sellers)
Market
(a collection
of Buyers)
Goods/services
Money
Communication
Information

5. IMPORTANCE OF MARKETING
CreatesAwareness
BoostsSales
BuildsCompany’s
reputation
Prolongs
company’s
existence
MOREPROFIT

6. 6
Marketing
Mix
Product
Price Promotion
Place
SOLUTION
INFORMATION
VALUE
ACCESS

7. Types of Marketing
Online Marketing

8. Offline Marketing

9. Word of Mouth Marketing and Many more

11. Advertising:The paid, public, non-personal
announcement of a persuasive message by an
identified sponsor; the non-personal presentation
or promotion by a firm of its products to its
existing and potential customers.
Marketing:The systematic planning,
implementation and control of a mix of business
activities intended to bring together buyers and
sellers for the mutually advantageous exchange
or transfer of products.
MARKETING VS ADVERTISEMENT

12. MARKETING SURVEY

13. A general view, examination, or
description of someone or
something.
look closely at or examine (someone
or something).
WHAT IS SURVEY???

14. Amarketsurveyisatoolusedtogather
informationaboutexistingorpotential
customersinacertainmarketorpopulation.
Thestudyofthespendingcharacteristicsand
purchasingpoweroftheconsumerwhoare
withinyourbusiness'sgeographicareaof
operation;aresearchmethodfordefiningthe
marketparametersofabusiness.
MARKETING + SURVEY

15. Problems faced by any organization in market are:-
Customer related
Product related
Price related
Promotion related
Place related
Competition
PROBLEMS IN MARKET

16. Maintain competitiveness
Analyze market size
Analyze Customer need
Regulation of price
Effective promotion
Distribution Channel Management
SOLUTION= MARKETING SURVEY

17. Telephonic interview
Face to face Interview
Focus group interview
Direct mail interview
E-mail interview
Questionnaire
Group Discussion
MARKETING SURVEY TOOLS

18. 1.Define objectives & specify information to
be collected
2.Select a sample
3.Prepare questions for survey
4.Collect data & analyze information
5.Prepare report based on data analyzed
DESIGNING MARKET SURVEY

19. AREAS FOR INFORMATION
COLLECTION