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1. THE SPARK FOUNDATION INTERNSHIP NAME : Ankita Marik DOMAIN : Digital Marketing BATCH : #GRIPJULY2024

2. DIGITAL MARKETING PLAN FOR THE SPARK FOUNDATION

3. The Spark Foundation is an education non-profit organization that is attempting to sell youngsters on the possibility of a bright future. Hope that they will be able to overcome any obstacle , regardless of their origins. The Spark Foundation (TSF) is for you in any case. This brand-new company was co-founded by people who think that every kid deserves a chance to succeed.

4. Key Activities : Student Scholarship Program Student Mentorship Program Workshops Graduate Rotational Internships Program or GRIP Student SOS Program Corporate Program & Externships

5. STRENGTHS Multilingual Non-profit organization Mentors Network WEAKNESS Low footprint Saturated market OPPURTUNITIES Large marketplace of students looking for internship Students in need of Financial Aid THREATS Similar older companies Job Specific Startups #SWOT analysis: SWOT

6. EXECUTION OF DIGITAL MARKETRING PLAN

7. SOSTAC SOSTAC is a marketing concept develop by PR Smith in the 1990s and later codified in his 1998 Book Marketing Communications ,as well as the succeeding series of SOSTAC guides to your perfect plan(2011)and the SOSTAC Guide to your perfect Digital Marketing Plan (2020).It is an abbreviation for Smith’s Six fundamental marketing aspects :situation ,objectives , strategy , tactics , actions, and control.

8. SITUATION ANALYSIS The SWOT analysis of Sparks Foundation has enabled the Understanding of the major situation to work on for better growth. To compete in the online space and target maximum Word of mouth marketing is a feasible plan which can be carefully implemented With a detailed digital marketing plan. Further to its implementation ,it is also Imperative that we set out a complete Analysis to optimize the digital marketing plans and strategies of the company And reach a wider audience. OBJECTIVE Being in the education and learning sector, the prime objective would be to locate students and recent graduates eager to study and gain practical experience in the business would by creating a digital footprint cost-effectively.

9. STRATEGY 1.Evaluation of existing digital platforms 2.LinkedIn Marketing: Improving the header image Find niche groups to target the desired audience Maintain consistent posts and emphasize on the human element 3.Instagram Marketing Increase our following Focus on the first impression of our page Use the Instagram features like live , stories, highlights ,reels and hashtags to the max. 4.Blogging

10. TACTICS Search Engine Optimization Content Marketing Video Marketing Testimonials Live Video Streaming

11. SAMPLE POST #1 Example of moment marketing

12. ACTIONS Use Master Keyword Research for SEO identify the terms and phrases used by genuine searchers choose which keywords to target , and estimate demand for your items. Increase Social Media following Create Visually compelling content for Instagram Use hashtags wisely

13. SAMPLE POST #2 Example of meme marketing Example caption : Hurry Up! You don’t Want to get missed out again for this Great opportunity. Apply at the Sparks Foundation.

14. SAMPLE POST #3 Example of meme marketing Doing internship with bosses and deadlines Doing internship with 24X7 mentor guidance

15. CONTROL In terms of intermediate and final outcomes , the marketing tactics used must be constantly monitored. We must track numerous performance measures in social media marketing , including the number of likes and reposts , the number of leads generated by various campaign activities .In addition , we shall keep an eye on consumer proactivity , such as the desire to initiate dialogue on social media in order to learn more about the products and services offer . In addition to the aforementioned procedures , it must also control the symptoms of regular customers dissatisfaction . In terms of events the company should concentrate on the number of leads generated , favourable media coverage in both print and online , and customer pleasure expressed on multiple internet platforms . We will use tools like google analytics to monitor traffic and check insights on Instagram and LinkedIn as well .

16. THANK YOU