Marketing Cloud Account Engagement Quick Start (Pardot).pdf

Marketing Cloud Account Engagement known as Pardot is a powerful B2B marketing automation tool designed to assist business growth by enhancing prospecting, generating leads.

1. www.qrsolutions.com.au
MARKETING CLOUD
ACCOUNT ENGAGEMENT
QUICK START (PARDOT)

2. INTRODUCTION
Pardot is a powerful B2B marketing automation tool designed to assist business
growth by enhancing prospecting, generating leads, creating meaningful
connections, creating quality pipeline, and empowering sales teams to close
more deals. It provides cutting edge technology that aligns marketing & sales
and helps you work smarter.

3. KEY BENEFITS
Improve Lead qualification, revenue attribution, and target
messaging.
Create a seamlessly connected Marketing and Sales team with
marketing automation.
Gain a complete view of sales process from click to sale
understand marketing budgets better and identify spend value.

4. PACKAGE
INCLUSIONS
Configure Website Tracking Code
Configure Vanity tracking domain
Configure IP WhitelistingCONFIGURE TRACKING
Implement Email authentication
Configure Single Sign OnCONFIGURE SECURITY

5. Configure Connectors
Configure Google Adwords, Analytics, social media connectors
Pardot Salesforce Connector
Configure Marketing automation
Upload marketing assets for communication: logo, banner, images.
Design and configure two standard email templates leveraging
company assets.

6. www.qrsolutions.com.au
THANK YOU