marketing for museum of natural history.pptx

Museum Marketing: Your Go-to Guide on How to Market a Museuminstitutions. However, museums facing economic recession and budgetary deficit decided to incorporate the methods of creative management for improving museum functioning and making museums more accountable to the society. Unlike India, in the countries of European Union and USA majority of museums are financed and governed by private organizations. These museums are actually the grand structural creations of philosophical and scientific societies. Therefore, during economic recession their survival becomes difficult. Government funded museums also face acute financial problems. In general, these museums get mainly budget for salary of staff and general maintenance of the museum premises. Therefore, it becomes difficult to maintain the functional dynamics of a museum. In Canada, the lack of government fund and megre resources purchased by museums created grate problem for some of the best known museums including the world famous Glenbow Museum. (Dempsey: 1991) In context of creative management, the story of Glenbow museum is often quoted. The Glenbow faced a typical problem that was lack of funds for a corpus of objects and salary for the staff members. There was another important problem noticed in this reputed heritage organization. It was the huge staff structure which was not required for official work in the age of computer. The economic crises also lower down the popularity of this great cultural hub.
Basically Glenbow required a different approach for economic sustainability and better social functioning. For this purpose adopted principles of creative management. It evolved six significant strategies for economic and cultural rejuvenation. Firstly, the Glenbow developed a plan for liaising with other cultural institutions. It helped in sharing ideas with various schools, colleges and institutions having similar objectives. Secondly, it followed the policy of lay off. For this they adopted the seat of voluntary retirement. The success of this policy reduced the financial burden of the Glenbow museum. As part of strategy, Glenbow also adopted the policy for computerization. It helped in maintaining data and monitoring the collection. Use of a compute based cultural informatics lab also made exhibitions and publications effective. It also reduced the financial burden of designing and publishing display and promotional literature. Deaccessioning was another effective measure adopted by the Glenbow museum. In fact, it remarkably increased the influence of the Glenbow museum. As part of the deaccessioning programme, Glenbow provided very good number of art objects and antiquities to small museums which exhibited the objects of the reserve collection of the Glenbow museum. As part of deaccessioning process, the Glenbow charged huge institutions. However, museums facing economic recession and budgetary deficit decided to incorporate the methods of creative management for improving museum

1. Chollenge: To creote o morketing compoign of o selected event showing why it is the most importont event leoding up to fhe Civil War. The Notionol Museum of History will be selecting a compoign to disploy ot their onnuol showcose. An entire floor hos been dedicated to the exhibit, but the center of the floor will be for the morketing compoign thot is selected os the winner.

2. Your morketing teom will need to convince (Sell!) o ponel of judges thot the event you selected hod the most significont impoct on Your teom will develop, complete, ond present your morketing compoign for the ponel's consideration.

3. a This is the foundotion of your morketing compoign. Reseorch the event! Use the S W's (Who, What, When, Where, How, & Why) Write this information on paper. Everyone in the group should hove a working knowledge of the event. (Become on expert) Use the reseorch data to complete the next step in your morketing compoign.

4. a Creote a Postcord: Use Microsoft Office Publisher to creote a summary postcard. This should be a “short and sweet" synopsis of your reseorch. 2- 4 sentences telling the panel about your evenl Creotea Newsletter: Use Microsoft Office Publisher to creote a newsletter with detailed information about your selected event. Contain at leasl three articles! a Article 1 will cover the people in your event. a Article 2 will cover the details of the event. u Article 3 will cover importance or impact of the event leading the U.S. to Civil

5. So les Presentation: This confains your format & plan for convincing your audience: You need to come up with the following to help sell your event: Catch Phrases Jingles

6. Use your research, slogans and phrases to develop a hard copy sale of your evenf. Using Microsoft Office Publisher, select and create of the following mediums by which to sell your event: Advertisement Brochure

7. Puf it all fogefher to presenf fo the panel! In a folder, place each of the following: $a mp les: Postcard Ne wsletter So les presentation information (phrases/slogan) So les Medium Handout packet of your Power Point/Photo Story

8. Puf it all fogefher to presenf fo the panel! Use Microsoft Office PowerPoint or Photo Story to pr esent the following: 5 lide 6 l : I ntroducłion (Event Mo r kełing Cc mpoign Title & Tea m Mem bers) li cle 2 - cï mpI a I Po sic ci rcï SIde 3• Sn‹ pIe o Ne lewe Lli d Slide Slicl e ' ' mIaIe Ad ve tî sen^en Broe hr r FI y er ó: C losing So les Pitch - why your campciign should be selecte d 7'. Cre dim there you oI ło ine ö rese o ch dcis I om

9. Wednesdoy, April J"- Introduce Project, Pick partners, ond select topics. Thursdoy, April 2 n d - Doto Reseorch (In closs ond homework, advisory) Friday, April 3’^ - GRADE CHECK- R eseorch, Creote your postcord ond news:lehers. Monday, April 6’ h - Creote your postcard ond cewslehers. Tuesday, .April Z' h - TAKS DAY Wednesdoy, April 8' h - Complete your solas presentotion: o

10. a Wednesdoy, Apri.I 8’ h , Thursdoy, Aprfl 9* and Wednesdoy, April 15' h o Complete your soles presenTotion. Wednesdoy, April 8th- GRADE CHECK- Postcord an.d N.ewsletter Creote the Advertisement, Brochure or Flyer Creote a PowerPoint Presentotion Compile all ’papers for your presentoti.on fol der