Marketing logistics decisions

Marketing Logistics Decisions derived from Gary Philip Kotler book

1. Presented By Sneha P MARKETING LOGISTICS DECISIONS

2. Having the right item in the right quantity at the right time at the right place for the right price in the right condition to the right customer Marketing Logistics ( Physical Distribution)

3. PROCESS Point of Origin Point of Consumption

4. Goal

5. Vs.

6. Ultimately

7. How should we handle orders? ( Order Processing ) Where should we locate our stock? ( Warehousing ) How much stock should we hold? ( Inventory ) How should we ship goods? ( Transportation ) Market Logistics Decisions

8. Order checking Technical details: Price, Delivery, Payment, Tax,.. Checking availability of material in stock Production & Material scheduling for shortage Acknowledging order Order Processing Decisions

9. Location Size Number of warehouse facilities Layout Ownership Design Warehousing Decisions

10. Inventory holding Delivery Reorder point Relevance Cost Comparison Optimal order quantity Inventory Management Decisions

11. Mode of Transport Cost Time Own fleet or Outsourcing Route Planning Vehicle Scheduling Transportation Decisions

12. Thank You