Marketing management assignment clinic plus

Stpd and 4 ps of clinic plus

1. Presented by: Ritesh Nandgaonkar - 102 Aniket Parab - 103 Anushree Shelatkar - 119 Aditya Shinde - 120 Bhakti Wani - 128

2. Clinic plus is a hair care brand, primarily aimed at women and produced by the Unilever group. It is Unilever's leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate's "billion dollar brands". Clinic plus shampoos, conditioners and other hair care products are sold in 69 countries worldwide. This brand is sold more in Asia, Latin America and the Middle East. Product Description  Clinic plus shampoo has three categories of shampoo Clinic Plus Long & Strong----Health shampoo Clinic Plus Long & Strong----Naturals shampoo Clinic Plus Long & Strong----Anti-dandruff shampoo Introduction

3. 4 p’s of marketing Pricing Penetration Pricing Launched minimum price sachets to tap the rural consumer base. It has adopted competitive pricing as it faces a lot of competition for this segment. Promotional pricing and offers various incentives and discounts to increase its sales figures Product Clinic Plus is a personal care brand that offers its customers some vital hair-care benefits like strengthening weak hair, softening rough hair, preventing hair breakage and acting as an anti-dandruff shampoo . It comes in 80 ml, 175 ml, 650 ml, 340 ml bottles, and 6 ml, 5.5 ml, and 6.5 ml sachets.

4. Promotion 1 . Print media: The following is the type of advertisements they published in the newspapers From the beginning itself Clinic Plus brought up the relation between the mother and girl child. If you see the advertisement for the girl child is worried about hair where her mother comes with the clinic plus product. There is other advertisement with the tagline of “inside strong and outside long”. This tagline became such a popular. 2 . TV Advertisement: Same as the advertisement in the newspaper , the TV Advertisement also showcased the same story of Mother and daughter relation and the tagline of “Inside strong & outside long.” 4 p’s of marketing Place Clinic plus has country wide sales Its distribution channel is as follows HUL’s products are distributed through a wide network Clinic Plus sell through online platforms like amazon, flip kart, etc . As clinic plus is targeting rural people mainly this product is available in all the rural places mostly and it is the product which targeted women.

5. Segmentation Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers (known as segments) based on some type of shared characteristics. Geographical segmentation : clinic plus actually concentrated mainly on rural area. Behavioral segmentation : In this segmentation clinic plus was considered as medicinal thing. Price segmentation : Clinic plus price segmentation is very low and less price . Segmentation and Targeting Targeting Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. Clinic plus shampoo’s target group is Family-Health shampoo. Clinic plus which targets the family and a variant which is clinic plus Ayurveda which targets the niche market . From the starting clinic plus shampoo targeted mainly women.

6. Positioning P laced as long and strong due to tagline Packaging showed family with healthy hair Positioned as first innovative sachet in india Advertised as family shampoo with positioning as protein nourishment for scalp Positioning and Distribution Distribution Clinic plus has country wide sales but it is the part of Hindustan Unilever Limited (HUL) distribution network. Its distribution channel is as follows HUL’s products are distributed through a network of about 7000 redistribution stockists covering about one million retail outlets. Clinic plus don’t sell directly in its website. But there are some people (middle men like distributors, wholesalers) who sale through online platforms like amazon, flip kart, etc.