MARKETING MANAGEMENT BY SIR ASHNA.MGT1.pptx

MARKETING MANAGEMNT BY SIR ASHNA

1. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] بسم الله الرحمن الرحیم

2. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] TABESH UNIVERSITY MARKETING MANAGEMENT Prepared by Hayatullah Ashna

3. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] MARKETING IN THE 21ST CENTURY Marketing is everywhere, but tricky, different from its early beginnings. It makes Marketing management difficult because it needs continuous improvement.

4. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] More Communication Choices More Creative Options More Consumer Choices Social Media Streamlines Word-of-mouth Tried And True Marketing Techniques Still Work 21ST CENTURY MARKETING IS DIFFERENT BASED ON THE FOLLOWING POINTS.

5. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] It includes Production HR. Middle Level makes plans of intermediate range and also make long range plans for review by the Top level Mangers. Determining capability and readiness for Promotion, Establishment of Departmental policies, Reviewing daily or weekly Reports and some other functions are with Middle Level Management. Middle Level Management

6. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] Marketing: an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. WHAT IS MARKETING?

7. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] Marketing is the human activity directed at satisfying human needs and wants through an exchange process . Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, services to create exchanges that satisfy individual and organizational goals .

8. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] Marketing management: the art and science of choosing target markets and getting, keeping , and growing customers through creating , delivering, and communicating superior customer value. WHAT IS MARKETING MANAGEMENT?

9. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] What is Marketed? 10 types of entities P laces P roperties E xperiences S ervices O rganizations P ersons I deas I nformation E vents Goods

10. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] Broad View of Marketing Task As we mentioned marketing is not selling it has a broad meaning that come up with fulfilling the met needs and unmet needs of customers.

11. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] Developing Marketing Strategies and Plans: The first task facing Marketing management is to identify its potential long-run opportunities given its market experience and core competencies. Capturing Marketing Insights: To understand what is happening inside and outside the company, (M.I.S ). Marketing management also needs a dependable (M.R.S) marketing research system. (M.R.S) is an indispensable tool for assessing buyer want and behavior and actual and potential market size.

12. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] Connecting with Customers. Marketing management must consider how best to create value for its chosen target markets and develop strong, profitable, long-term relationships with customers. Shaping the Market Offerings. At the heart of the marketing programs is the product tangible offering to the market, which includes the product quality, design, features, and packaging.

13. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] Building Strong Brands. Understand the strengths and weakness of the brand with customers . Delivering Value. Companies must also determine how to properly deliver the value embodied by the products and services to the target market.

14. Prepared by Hayatullah Ashna Contact No: 0093786992390 Email: [email protected] THE END