Marketing Management Online Lecture 12.pptx

Marketing ppt for business

1. DISCOVER . LEARN . EMPOWER Session Name: Logistics Management and Its functions Delivered By : Rohit Guleria Assistant Professor, USB-MBA Course Name: Marketing Management Course Code: 22ONBBT119 1 Lecture – 12 : Logistics Management

2. 2 Logistics Management CO Number Title Level CO1 Design competition strategies, including costing, pricing, product differentiation, and market environment according to the natures of products and the structures of the markets. Understand   CO2 Understand the links between production costs and the economic models of supply. Apply   CO3 Understand how different degrees of competition in a market affect pricing and output Analyze Course Outcome CO Number Title Level CO1 At the completion of this course, the student should be able to understand the concepts related to SCM. . Understand   CO2 Students will be able to design and study performance of supply networks and processes in different business contexts Apply   CO3 To understand the global supply chains & risks thereof Analyze Course Objective

3. Logistics Management 3 Source : Shutterstock

4. Logistics Management

5. Logistics Management (1) Logistics Management is a supply chain management component that is used to meet customer demands through the planning, control and implementation of the effective movement and storage of related information, goods and services from origin to destination. Logistics management helps companies reduce expenses and enhance customer service.

6. Elements of Logistics Management (2) Logistics management involves numerous elements, including: Selecting appropriate vendors with the ability to provide transportation facilities Choosing the most effective routes for transportation Discovering the most competent delivery method Using software and IT resources to proficiently handle related processes

7. Different Types of Logistics Management (3) 1. Supply Management and Logistics 2. Distribution and Material Movement 3. Production Logistics and Management 4. Reverse Logistics and Product Return 7

8. 1. Supply Management and Logistics (4) This involves the planning,  procuring  and coordinating materials which are needed at a certain time at a particular place for the production of a task. This includes transportation of the materials as well as a place to store them. Additionally, evaluating the level of supply at the different stages of the process is required to make sure the needs of the customer are met, for example delivering materials to a construction site or parts for a manufacturing plant. 8

9. 2. Distribution and Material Movement (5) This takes stored materials and transports them to where they need to go. The issues in this involve moving materials; including loading, unloading and transportation, as well as keeping track of the stock and how it is used. This type of management controls the movement of supplies from a central warehouse to the stores that sell the product to the public. 9

10. 3. Production Logistics and Management (6) This manages the stages of combining distributed supplies into a product, such as coordinating what is needed to make or put together. This involves the staging of materials at the right time to work with the building of a product. This type of logistics management falls in the category of  product management . 10

11. 4. Reverse Logistics and Product Return (7) This is about the management of reclaiming materials and supplies from production. For example, on a construction site it involves the removal of excess material and returning those materials to one’s stock. It can also refer to the return of unwanted or unused products from the end customer seeking a refund. 11

12. Logistics Management (8) According to   The Handbook of Technology Management , “Logistics Management is as having the right item in the right quantity at the right time at the right place for the right price in the right condition to the right customer.” 12

13. 7 R in Logistics Management (9) Right Product Right Place Right Price Right Customer Right Condition Right Time Right Quantity

14. Right Product (10) A company who offers this kind of service must first know the kind of products that they are going to handle and transport. Having the right knowledge will give you an advantage to properly and efficiently manage both your  time and resources.

15. Right Place (11) The right product must be delivered to the right place. Courier services provided by an LMS company must have knowledgeable drivers as well as a systematic delivery system and tracking. Both customer and the provider must have a synchronized location tracking to ensure that the products are delivered to the right place.

16. Right Price (12) Pricing is very essential and all products and services. They must have an appropriate price value in order to track the company income and expenses. A good system for storing and updating the right prices ensures success.

17. Right Customer (13) Every Logistics Provider must know their target market to identify the right customers. If they will offer their services to the right market, they have more chances of gaining leads and customers that will most likely to avail them. Some uses the traditional marketing while others use digital marketing to reach more customers around the globe.

18. Right Condition (14) Every product or goods that are to be entrusted by the customers to LMS providers must be stored and delivered with the right condition. This is where the specifications must be referred to in order to place it on required facilities to maintain its quality.

19. Right Time (15) Time is very important when it comes to logistics, clients are more concern on the time of delivery. That is why every service provider must know the right time to deliver the products and in a very efficient way. Every system has a tracking functionality to monitor all deliveries and making sure that they arrive on time.

20. Right Quantity (16) Knowing and specifying the right quantity is also one of the key in a successful Logistic Management. Since most of the providers are third party, companies that relies on their service must be careful in sending the right amount or quantity of goods to be delivered. Thanks to our modern technological developments that 3PLs can now manage all quantities of goods to ship/deliver.

21. 21 Resources 1. Essentials of Supply Chain Management (Essentials Series) Paperback – Import, 12 August 2011 by Michael H. Hugo 2. Principles and Practice of Supply Chain Management Hardcover – Import, 3 June 2019 By Judy Dickens 3. Supply chain design and management: Strategic and tactical perspectives by Manish Govil and Jean-Marie Proth

22. Blackboard Assessment Pattern 22 Components HT-1 HT-2 Assignment Surprise Test Business Quiz GD Forum Attendance Scaled Marks Max. Marks 10 10 6 4 4 4 2 40

23. THANK YOU For queries Email: rohit [email protected] 23