MARKETING OF FISH IN INDIA DEMAND

1. SEMINAR ANJU.P ROLL NO:3 THIRD SEMESTER SIF CUSAT

2. Marketing of fish in India .

3. What is marketing ? The  management process  through which  goods and services  move from  concept  to the customer. marketing is based on thinking about the business in terms of  customer needs  and their  satisfaction .

4. DEMAND “ desire for a commodity backed by purchasing power and also willingness to pay ” Or Quantity demanded of a a commodity by a consumer at a given price during a specific time period

5. . Demand for fish and fishery products are increasing considerably ,both at domestic and export front. This has been caused due to the health concerns and the perception of fish as a healthy food with high levels of digestible protein , PUFA and cholesterol lowering capabilities..

6. . India is the third largest producer of fish 7 th in shrimp aquaculture production India has a long coastal line 8129km 9 coastal states 4 union territories (In which wide spectrum of flora and fauna is seen) 3.9 million ha of estuary 2.54 million ha salt affected coastal soil 5 million ha mangrove

7. . Fish production –in 1950-1951 is.752 million tonn . Nw Reached 8 million ton in 2010-2011 Export of marine product from India 2010-2011 is of 2.67 billion dollars From 2009-2010 when we take the data it have grown 10.96% considerably Shrimp export increased due to the increase of export of 10000 tonne of white legged vennamei shrimp and p. monodon

8. PRODUCTION OF FISH .

9. . The projected demand for fish in the country ( 2012) is 9.74 million tone, Demand for fish in for domestic market is 5.9 million t . The projected supply of fish is 9.60 million t (by 2012 )with major share is from 2 area 5.34 million t from inland aquaculture 3.10 million t from marine fisheries The fisheries sector contributed Rs 67 913 crores to the GDP (at current prices) during 2009-2010

10. . Frozen shrimp continued to be the major export item , it accounts for 46% of total dollar earning. The fisheries sector contribute around 29,707 crores to the countries economy It constitute 1.04 % of GDP 5.34% of agricultural GDP in the last 5 year plan Only 56 % of the population of India consumes fish Per capita consumption of fish is 9 kg per year Global per capita consumption 12 kg per year Exclusive economic zone 2.02 m km2

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12. . . DOMESTIC DEMAND

13. DIRECT HUMAN CONSUMPTION

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16. SECTERAL DEMAND 2012 60 33

17. . When considering the fish production by state west Bengal occupy the first position with 1615.313 tone fish 2010-2012 Andhra Pradesh occupy second position 1349.940 Gujarat third position 774.902 . Kerala have fourth position 681.613 followed by Maharashtra having of 576.987

18. . . (PRAWN, SHIRMP, FISHES ETC.) import 458209t export 6150t Dadra & Nagar Haveli have lowest production .05 t

19. STATE 2007-2008 MARINE FP A.P 254.89 GOA 32.26 GUJRAT 644.53 KARNATAKA 175.57 KERALA 586.29 MAHARAHTRA 419.82 ORISSA 130.77 TAMIL NADU 393.27 WEST BANGAL 182.74 A&N ISLADS 28.6 DAMEN &DIU 26.28 LAKHSHADWEEP 11.04 PUDUCHERRY 33.44

20. . WHEN CONSIDERING THE INLAND PRODUCTION OF FISH OF 2007-2008 West Bengal is holding first position with a production of 1264.53 t AP. Is following with 755.20 t Utter Pradesh -325.95 t Bihar- 319.10 t Orissa -218.72 t

21. . Fishes available at west coast 30 lakh production Lizard fishes Long tail tuna Marine crabs Marine crustaceans Marine mollusks Marlins, sailfishes, etc. Mullets Narrow-barred Spanish mackerel Natantian decapods

22. . Percoids Pike-congers Pompanos Ponyfishes (= Slipmouths ) Red seaweeds Sea catfishes Sea squirts Seer fishes Sharks, rays, skates, etc . ,

23. ‘ tassel fishes Tuna-like fishes Unicorn cod Wahoo Wolf-herrings Yellowfin tuna Anchovies, Barracudas Bombay-duck Brown seaweeds Butterfishes, pomfrets .

24. . Carangids Cephalopods Clupeoids Croakers, drums Indian oil sardine Indo-Pacific king mackerel Indo-Pacific sailfish Jacks, crevalles Kawakawa Kelee shad

25. . False trevally Flatfishes Flying fishes Frigate and bullet tunas Giant tiger prawn Goatfishes Green seaweeds Hair tails, Scabbard fishes Halfbeaks Indian mackerel

26. Fishes of east coast {10lakh t} Ribbon fish, hilsa , Indian shad, Bombay duck, seer fish, tuna, shark, ray skates, mullets, flying fish,

27. . perches, eels, cat fishes , big jawed jumper, pipe fish, goat fish, Crocker, anchovies, wolf herring, sardine,

28. . long tail tuna, mackerel ,barracuda, silver bellies, lactarius , threadfins ..etc . WEST COAST : 2/3, MORE PRODUCTIVE

29. . carp When we take in to consider the major carp, minor carp, exotic carp.. Etc.. West Bengal is the leading state who produces 1181005 ton production followed by Andhra Pradesh -802182 t Bihar- 274940 t Orissa – 225339 t Tamil nadu – 221810 t Assam -202282 t

30. . Mechanized vessels 58,911 Non- motorised vessels 104,270 Motorized vessels 75,591 • NE coast - sciaenids , catfish and pomfrets (together contributing 74.0% to the demersal landings). • SE coast - silverbellies and pigface breams • SW coast - threadfin breams and other perches • NW coast - sciaenids , catfish and threadfin breams

31. . Disposition of catch fresh form Frozen Cured Canning Miscellaneous

32. . In the year 1961 47.91% fish marketed in fresh form& 43.69% in cured form, In the year 1980 65.17 % marketed in fresh form, 5.98 in frozen ,cured 21 % , .21 % used for canning, other miscellaneous 1.98 % In the year 1990 fresh -65.18%, frozen 7.46%, 15.63 %cured, .76 % canning , 1.65% miscellaneous fishes

33. . In the year 2000 fresh fish -76.36%,frozen 4.93%, cured 6.05%,canning -.89% , miscellaneous -.74% In the year 2007 fresh is 83.42%, frozen 5.86% , cured 5.08%, canning .35% , miscellaneous . 02% .

34. Elasticity of demand Income elasticity Price elasticity The demand for any given good is influenced not only by the price of the good and substitutes but also the buyers income Income elasticity's can be calculated both for short term [ 2 yrs] and long term [ coming 30 years] Most of the good s are normal goods with positive income elasticity's.

35. . Demand increases as income rises, negative income elasticity's can be found for inferior goods. Thus less expenssive fishes such as mackerel, anchovies, sardine, carp, cat fish are considered as inferior goods. When the real price of both high value and low value fish increases , it create its effect on demand in 2 ways An increase in real price will reduce the quantity demanded . Then second a rice in price of relative commodity like chicken will shift the customers demand towards low priced fishes

36. . A huge shift in income may tend the customers to take value added ready to eat products… But in long and short according to most of the economist the demand for fish is inelastic in terms of rice in income. Actually a rice in income have no effect in demand for fish .. It remains the same since the quantity demanded by the customers now and then remains the same.

37. REFERENCE .

38. .. MANUAL ON FISHERY STATISTICS ,CSO-MFS-2011 PRESENT AND FUTURE SCENARIO OF INDIAN MARINE FISHERIES ,DR. P.U. ZACHARIA ,HEAD, DEMERSAL FISHERIES DIVISION CMFRI, COCHIN VISION 2030 CIBA ECONOMIC SURVEY 2011-12 STATSSTICAL DEPARTMENT THE STATE OF WORLD FISHERIES AND AQUACULTURE 2010 THE STATE OF WORLD FISHERIES AND AQUACULTURE 2011 MARKETING SYSTEM AND EFFICIENCY OF INDIAN MAJOR CARPS IN INDIA§,B. Ganesh Kumara*, K.K. Dattab , G. Vidya Sagar Reddyc and Muktha Menona

39. . Annual report of CMFRI 2010-2011 Domestic Fish Marketing in India – Changing Structure, Conduct,Performance and Policies♣ B. Ganesh Kumar*a, K.K. Dattaa , P.K. Joshia , P.K. Katihab , R. Sureshc , T. Ravisankard,K . Ravindranathe and Muktha Menon CIBA annual report 2010-2011 CLIMATE CHANGE AND INDIA:A 4X4 ASSESSMENT A SECTORAL AND REGIONAL ANALYSIS FOR 2030S Demand for Fish by Species in India: ThreestageBudgeting Framework* Praduman Kumar1, Madan M. Dey2 and Ferdinand J. Paraguas3 marketing of fish in India third edition, agricultural marketing series.

40. Thank you .