MARKETING PLAN-OPERATIONAL,TACTICS AND IMPLEMENTATION PRESENTATION..pptx

A presentation by by MBA Gulu University Students Dickens and Denis on Market plan -operational tactics and implementation

1. MARKETING PLAN – OPERATIONAL: TACTICS AND IMPLEMENTATION Presented By: Group Three OKELLO WALTER,24/U/0535/MBA/PS OJOK DENIS OTIKA,24/U/0532/MBA/PS Date: April 13 th , 2025

2. Marketing Plan – Operational: Tactics and Implementation Marketing tactics are essential for translating strategic marketing goals into actionable steps. The operational marketing plan outlines the actions, timelines, responsibilities, and resources. These tactics help ensure alignment with long-term business objectives. Example: A company aiming to increase brand awareness might use social media campaigns. Key components: marketing tactics, forecasting, budget management, and execution control systems. The success of marketing tactics directly impacts business success.

3. Marketing Tactics and Alignment with Objectives Marketing tactics are granular actions that support broader business objectives. Example: Coca-Cola’s “Share a Coke” campaign aimed at increasing brand engagement. Aligning tactics with objectives ensures marketing actions are purposeful and effective. Tailored advertising and promotions are examples of alignment with expansion goals. Marketing tactics need to adapt to market changes and customer behavior. Effective alignment ensures each action directly contributes to strategic goals.

4. Example of Tactics Alignment Coca-Cola’s “Share a Coke” campaign used personalized packaging to boost customer interaction. Tactic: Personalized bottles with customer names created emotional appeal. Objective: Increase customer engagement and sales. Outcome: The campaign strengthened Coca-Cola's connection with consumers. A real-world example of tactical alignment achieving strategic goals. Similar campaigns can align with objectives like customer loyalty or product visibility.

5. Forecasting the Marketing Plan Forecasting predicts future outcomes, guiding decision-making and resource allocation. Example: Forecasting a 20% increase in sales after a product launch. Involves both quantitative data (sales, demographics) and qualitative insights (focus groups). Forecasting helps optimize marketing efforts for future success. Dynamic adjustments based on market changes (economic downturn, competitor actions). Continuous forecasting helps maintain accuracy in evolving markets.

6. Marketing Budgets A marketing budget allocates financial resources to various marketing activities. Example: A retail brand might allocate 30% of its budget to holiday season promotions. Budgets ensure marketing efforts align with company priorities and goals. Allocation based on business focus: customer acquisition or brand loyalty. Flexibility in the budget allows companies to adapt to market conditions. Regular reviews ensure spending is effective, adjusting based on ROI.

7. Example of Marketing Budget Allocation A product launch might allocate a larger portion to media ads and influencer partnerships. Example: During peak seasons, more funds could be directed toward digital marketing. Seasonal promotions or customer loyalty programs are budget priorities for specific goals. Example: A clothing brand increases its marketing spend during the holiday season. Flexible budgets help businesses stay agile and competitive. Regular monitoring ensures spending aligns with evolving business needs.

8. Implementation and Control Marketing System Implementation involves executing marketing tactics with clear timelines and responsibilities. Example: A product launch assigns different teams to content creation, PR, and digital ads. Marketing control systems monitor progress and adjust tactics as needed. Example: Adjusting a promotional offer if it does not meet lead-generation targets. KPIs track effectiveness (e.g., sales growth, customer acquisition costs). Regular tracking and adjustments ensure optimal marketing execution.

9. Example of Marketing Implementation and Control Example: A campaign's success is monitored through KPIs like sales growth and engagement. A delayed product launch may lead to adjusting promotional timelines or offers. Data-driven decisions help shift resources or tactics to maximize results. Cross-department coordination ensures each team’s actions align with the overall strategy. Example: Adjusting digital ads if initial engagement is lower than expected. Continual monitoring ensures marketing stays on track with goals and objectives.