Marketing PowerPoint: In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization as a consultant to Enrique’s.

Describe how will you evaluate and control your marketing strategy for the new market

1. Marketing Analysis Student’s name Institution Date

2. Introduction Enrique's is the leading manufacturer and supplier of dish washers in West Palm Beach, Florida. US market has increasingly become saturated. Enrique’s has received new request license or franchise his concept in other countries. New Market opportunities in Australia

3. Mission A business mission and vision statements should reflect the uniqueness of a business Can act as a form of competitive advantage. Business should be reflected in mission and vision statements. A good mission statement should reconcile interests among diverse stakeholders. “ To build healthier communities by providing healthier solutions.”

4. Situation Analysis Enrique should review his major strengths and weaknesses by reviewing customer feedback and business performance. Environmental scan for Australia – Australia is the ninth most business friendly regulations in the world, provides investors with a safe and secure business framework, reliable transport network, consistence economic growth, and well developed information and communications technology. Threats/risks – Political risks exist in the country

5. Enrique’s C ompetitive Advantage Brand reputation Cost Product Quality Enrique’s understand their target customers better having been in the industry for long

6. Marketing Objectives Establish its brand to become one of the top five dish washer distributor in the country within four years. To improve brand awareness to make Enrique’s products become recognized across Australia. As a brand management tool to ensure Enrique’s brand remains popular across the country.

7. Opportunities and Threats Opportunities Threats A strong economy which has recorded a strong GDP growth Inflation in the country Low rates of unemployment Fluctuation of value of US dollar Vs. Australia Dollar The median age of the country is 37 Half of the country's population is over 45 years and above High rates of consumerism in the country Strong emphasis of environmental conservation A highly diversified population Low lever of social mobility A rapidly growing population Low penetration of technology in rural areas

8. Marketing Strategy S trategies for growth in the new market Acquisition Strategies Market Expansion - entails selling current products in a new market . Market Penetration and expansion M arketing strategy Favorable pricing High-quality products Promotion initiatives Market segmentation

9. Implementation Marketing plan implementation will involve Customer groupings/market segmentation Marketing and promotional mix elements Recruiting and hiring Orientation and training Motivation, coordination, and communication

10. Evaluation Control Process Setting standards based on plan Measuring performance against standard Correcting deviations from standards and plans Marketing Evaluation Techniques Sales analysis Market-share analysis Marketing cost and profitability analysis

11. Summary Analysis Global market environment Political Legal Threats - Unfair taxation regimes, change in government policies. Threats – challenges in dispute resolution, financial flow regulations Opportunities - Establishment of trade blocs which facilitate trade, increased inter-government partnership Opportunities – favorable government regulation, conducive operating environment Competition Technology Threats - Low priced products in the market, intellectual theft Threats – low technology in some countries, lack of necessary technologies Opportunity – High quality products, strong brand Opportunity – technology making production and marketing easy and cheap, increase technological advancement

12. References Morgan, N. A., Hui , F., & Whitler , K. A. (2018). Marketing Capabilities in International Marketing.  Journal Of International Marketing ,  26 (1), 61-95 . Ramaseshan, B., Ishak , A., & Kingshott , R. J. (2013). Interactive effects of marketing strategy formulation and implementation upon firm performance.  Journal Of Marketing Management ,  29 (11-12), 1224-1250 . 50minutes.Com. (2015).  The Marketing Mix : Master the 4 Ps of Marketing . [ S.l .]: 50Minutes.com.