Marketing Project Business Studies Class 12

Guide to prepare project on Marketing for Class 12 Business Studies

1. PROJECT GUIDE BUSINESS STUDIES CLASS XII MARKETING

2. COVER PAGE Write your name, CBSE roll no., class and school name Make it creative to gain a good first impression Can design the cover page using Word/PPT Do not add unnecessary stickers

3. PAGE 1: TOPIC Name the topic selected by you for your project

4. PAGE 2: ACKNOWLEDGEMENT Acknowledge the people who have helped you in completing this project like your principal, teacher, friends, family etc. Add your name, roll no. and signature

5. PAGE 3: CERTIFICATE Certification by the teacher on successful completion of the project Get it signed by your teacher

6. PAGE 4: INDEX/TABLE OF CONTENTS Prepare a proper index for meaningful reference

7. PAGE 5: INTRODUCTION / PRODUCT SELECTED Give introduction of the product you have selected State the reason for selecting the product

8. PAGE 6: COMPETITIVE BRANDS List at least five competitive brands Give brief information about the competitive brands like year of establishment, headquarters, their USPs, taglines etc . Paste pictures/wrappers

9. PAGE 7: PERMISSIONS AND LICENSES Mention about the permissions or licenses required for producing or selling the product that you have selected

10. PAGE 8: NAME, USP AND FEATURES OF YOUR PRODUCT Give the brand name of your product List the features of your product and range of products offered Mention the Unique Selling Proposition (USP) of your product – features which make it unique/distinct from the rest of the market

11. PAGE 9: LOGO AND TAGLINE Draw a logo of your product Give a tagline to your product

12. PAGE 10: LABEL Draw the label for your product Show both front and back sides

13. PAGE 11: PRICING State the price at which you are going to sell the product to Wholesaler Retailer Customer Also, compare your prices with your competitors’

14. PRICING

15. PAGE 12: PACKAGING State the levels of packaging used along with its desired purpose Mention if any innovative packaging used Mention if any packaging used keeping in mind the interest of society

16. PAGE 13: CHANNEL OF DISTRIBUTION Name the type of channel used for distribution of your product State the reasons for selecting the channel

17. PAGE 14: MODE OF TRANSPORTATION List the means of transport used for distribution of your product State the reasons for selecting

18. PAGE 15: WAREHOUSING Mention if you have used any warehouses for storing your products State whether its owned or rented

19. PAGE 16: PROMOTION State at least five different ways by which you are going to promote your product You can use a combination of two or more different tools (Advertising, Personal S elling, Sales promotion and Public Relations)

20. PAGE 17: CONCLUSION Share your learnings from the project Mention about significance of understanding 4 Ps of marketing List your findings and suggestions State about future scope of the study

21. PAGE 18: BIBLIOGRAPHY List all the sources you have used for this project Give credit to authors whose work you have consulted while doing your project

22. IMPORTANT POINTS The project should be handwritten. The images added in this PPT are for guidance purpose only. Use you own creativity and come up with innovative and original projects. Selected product should not be one of the items whose use is discouraged by the society or the government.

23. THANK YOU Preksha Mehta PGT-Commerce M.Com, Delhi School of Economics, UGC Net (Commerce) https://businessstudieswizard.blogspot.com/