Marketing strategies of Samsung

Marketing strategies of Samsung

1. SAMSUNG Raghvendra kumar VJIM, Hyderabad (131206)

2. INTRODUCTION: Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Suwon, South Korea Samsung has long been a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory and hard drive devices It is currently one of the world's largest manufacturers of mobile phones and smartphones fueled by the popularity of its Samsung Galaxy line of Devices. The Company is also a major vendor of tablet computers, particularly its Android-powered Samsung Galaxy Tab collection, and is generally regarded as pioneering the phablet market through the Samsung Galaxy Note family of devices.

3. MARKETING MIX: PRODUCT:

4. MARKETING MIX: PRICE: Since Samsung is into various electronic products ranging from mobile phones to house hold appliances, it doesn’t apply a specific product strategy or fit into a premium product category like Apple. In Mobile and TV segment it employs completion based pricing, ie the pricing model depends on the prices of competitor’s products. Sony Bravia which has been always priced at the top slot in television segment has reduced its prices due to intense competition from Samsung’s high end innovative offerings from Samsung.

5. MARKETING MIX: PLACE:

6. MARKETING MIX: PROMOTION: Samsung has been actively involved in sponsoring for various sorts activities and it has been associated with Olympic Games and Asian games for many years. In India Amir and Priyanka Chopra has been assigned as the brand ambassadors for Samsung. It actively promotes its products through social media campaigns.

7. STP OF SAMSUNG:

8. SWOT AND PEST ANALYSIS OF SAMSUNG:

9. MARKETING AND PROMOTION STRATEGIES High end market First company to top $10 billion in revenues from the tv market alone Strong brand image Brand ambassador : aamir khan Organizing contests like “Samsung mobile karaoke festival” Opening the samsung fun club for better customer relationships Free online software updates , tutorials and customer service

10. MARKETING AND PROMOTION STRATEGIES Free online software updates , tutorials and customer service Samsung became a local sponsor for the Seoul 1988 Olympic summer games Samsung is proud to carry on its Olympic partnership through the 2016 Olympic games Customer and market orientation Innovation , meeting challenges and creativity