Marketing strategy meaning & significance, formulation of

Marketing Strategy

1. Marketing Strategy- Meaning & Significance, Formulation of Marketing Strategy Submitted By Chandan Kumar MBA(AGB)/92/2015-16

2. Contents Introduction Steps of Marketing Strategy Types of Marketing Plans 4 P’s of Marketing Strategy Component of Marketing Strategy Marketing Strategy for Agricultural Product Marketing Significance of Marketing Strategy Formulation of Marketing Strategy

3. Introduction Marketing strategy is a process of using the marketing mix to satisfy and attract consumer to make a profit for the organization. A/C to “ Philip Kotler ”- “Marketing S trategy is define as a set of objectives, policies, rules that guide over a time for marketing effort of the firm”. Marketing strategy is a particular procedure used by the seller to achieve a marketing goal.

4. Steps of Marketing Strategy

5. Conti... Marketing strategy includes corporate strategy, business policy or marketing planning. Strategic planning is also known as strategic market planning. The process of marketing planning involves: Setting the objectives Designing Implementing the plan Controlling

6. Types of Marketing Plans

7. 4 P’s of Marketing Strategy

8. Component of Marketing Strategy Target Market Strategy: Use the segmenting techniques. Product Strategy: Develop and introduce a new product. Pricing Strategy: Lowering your prices compared to competitors. Distribution Strategy: Gaining relationships with important distribution partners that serve the target market. Promotion Strategy: Bring awareneess of the product to the target market.

9. Marketing Strategy for Agricultural Product Marketing

10. Significance of Marketing Strategy

11. Formulation of Marketing Strategy Formulation of market strategy involves the following steps: Determination of marketing objectives; Generating alternative marketing mix; Selecting the most profitable marketing mix; Implementing the chosen marketing mix.

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