Marlus Neto Personal Brand, who he is and

Presentation

1. Project & Portfolio 1

2. Short term career goal: After graduating, look for a position related to promotion on sports teams or television networks, to learn even more about the sports industry and try to stand out and be different from anything they've seen before. Starting my Career Long term career goal: For the long term, once established, seek evolution within the Company until reaching the position of Marketing Director and thus being able to have closer contact with the fans.

3. Marketing Campaign Manager Profession: - Advertising Director - Social Media Coordinator - Brand Manager Potential Jobs:

4. Target Audience Geographically my target audience is people who live in Brazil, or Brazilians who live in English-speaking countries. Demographically, my target audience is people aged 25 to 50, with a financial condition that allows them to access sporting events or purchase sporting goods that are not considered “essential” for living. My audience are sports fans who value feeling closer to their favorite brand or team. Seeing things that are creative and innovative, thus further increasing that person's bond with the Company. My audience are those fans who, when they are not watching a game, are on social media interacting and giving their opinion about their team. Thirsty for good content, with recurring topics among fans and generating interaction to form engagement and proximity Geographic Demographic Psychographic Behavioral

5. Competition Degree: Sports Management Strengths: Have more aptitude in management, mathematics, logistics and works internally within the company. Weaknesses: This person does not have much experience with marketing, media management, and promotion Opportunities: With a focus on management, you can take your knowledge to a business area in any type of company. Threats: Even though it focuses on sports, business is one of the most competitive areas and can be replaced even with this advantage Degree: Marketing Strengths: Works very well in areas related to promotion, strategic planning and networking. Weaknesses: It is more focused on the creative and ideas area, so the management and administration area takes a back seat Opportunities:With the growth of social media, it ends up being a great option for companies to promote their product and reach more audiences. Threats:With the growth of social media, it ends up being a great option for companies to promote their product and reach more audiences. 2 1

6. Core values : Identity 1. Loyalty 2. Liberty 3. Empathy 4. Enjoyment 5. Deliver Vision Bringing people closer to sport and letting them discover the lessons and inspirations they can learn in each one of them Guiding Principle Nobody achieves anything Alone Passion Bring people together Super Power Empathy

7. Why How What For me, sports are the most exciting form of entertainment because they don't have a script, when a game starts, literally anything can happen. Relay this feeling of unpredictability and excitement, with the incredible stories to inspire and attract more audiences to sports Use the media and marketing to promote the history of the sport, the things that happened and no one knows the path, just the result.

8. Promise : My goal is to bring more fans into the world of sports, mainly by telling the behind-the-scenes stories that led to the final result, it's very easy to just look at the score, but a lot of history happens leading up to that result and for me it's these stories that inspire, motivate and bring people closer to their idols and favorite teams. Promise and Position Position Create bounds between sports and fans

9. Networking Elevator Pitch You know how many college athletes don't make it to the professional level, right? Well what I do is, we use your talents for content creation, this way you can guarantee a future in the sport without being a pro, and if you let me take care of your social media, you can even be found by a better university that will take care of your study and the practice of your sport. In fact you can check some of my clients before and after my help. Even if you won't be able to follow your career in sports, you can still do this for living and for your audience.

10. Online ID score: Marketing Volume: Average Relevance: Average Purity: 0% Diversity: High Validation: Low Focus variables Validation Type of Content Make content with a focus on humor, but using marketing and sports topics to relate this content to my profession. Distribution Tools Using Instagram as the main distribution channel, in addition to improving my LinkedIn account and updating it according to new professional experiences and new skills learned.

11. Marketing Brand Archetype Description “On the surface, the jester archetype seems synonymous with comedy. While apparent humor is a key aspect of a jester brand, the major difference between this archetype and the other 11 is their ability to see things differently. Perspective is their true skill. The jester is entertaining to be sure, but what they really bring to the table is ideas, innovation, and the ability to reframe concepts as no one else can.”

12. Professional development Skill set 5. Innovation 6. Information 7. Understanding 1. Listening 2. Presentation 3. Vision 4. Networking

13. Tools and Chanels

14. Thank you for your attention!

15. - https://www.linkedin.com - Target audience template. Figma. (n.d.). https://www.figma.com/community/file/1247628491340678623/target-audience-template - Brand archetypes: The jester: Astute communication. Astute Communications. (2024, February 26). https://astute.co/brand-archetypes-the-jester/ - White, C. (2024, April 24). What is a competitive analysis - and how do you conduct one?. HubSpot Blog. https://blog.hubspot.com/marketing/competitive-analysis-kit -13 key marketing skills to boost your resume. Coursera. (n.d.). https://www.coursera.org/articles/marketing-skills - https://stock.adobe.com - Target audience: What it is & how to find yours [+ examples]. Semrush Blog. (n.d.). https://www.semrush.com/blog/target-audience/?kw=&cmp=US_SRCH_DSA_Blog_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=683861103731&kwid=dsa-2263819779759&cmpid=18348486859&agpid=156312207533&BU=Core&extid=97592279884&adpos=&gad_source=1&gclid=Cj0KCQjwxqayBhDFARIsAANWRnT84QjhKQyCxkE8M-zhO4rAmil1ceuQ1Hp8o6vu3apXNXmPCDYADWQaAiRxEALw_wcB References: