Mary Kay Presentation

For my Introduction to Strategic Communications course, my teammates and I were asked to create a marketing campaign that boosted Mary Kay's sales, social media following and number of consultants.

1. Every woman’s favorite brand

2. Situational Analysis $3.5 billion in wholesales Holding firmly against competitors Opportunity – generation Marykay at play color products botanical effects Clearproof Acne

3. Message

4. MKart 10 Trucks Travel nationwide to midsized colleges FREE STUFF Makeovers Samples Giveaways Facebook event & # MKart2015

5. Audience

6. Audience Primary: Female College students Secondary: College Faculty & Staff Media Audience: Social Media

7. Goals

8. Goal 1 Increase product purchases among female consumers ages 18-25 by 20% above baseline

9. Goal 2 Increase brand awareness among female consumers ages 18-25 by 10% above baseline

10. Goal 3 Increase number of new IBCs ages 18-25 by 10% above baseline

11. Evaluation

12. Evaluation Goal 1 – sales of MKart IBCS & online sales Goal 2 – increase in Twitter & Facebook followings Goal 3 – hires due to info card handouts

13. Calendar & Budget

14. Calendar

15. Budget 65% - Truck design & manufacturing 10% - Auto insurance & gas 10% - Giveaways & cosmetics for makeovers 10% - IBC & driver salary, housing & food

16. Every woman’s favorite brand