Maslow's hierarchy of Needs theory & Behavioural approach.

It explains about Malow's hierarchy of needs theory and behavioural approach to management.

1. MASLOW’S HIERARCHY OF NEEDS THEORY

2. SIR ABRAHAM MASLOW

3. PHYSIOLOGICAL NEEDS Clothing. Shelter – needed by even animals. Metabolic needs – air, water, food, rest.

4. PHYSIOLOGICAL NEEDS

5. SAFETY NEEDS Security at work place. Job security and stability. Safety of property against natural disasters, calamities, wars, etc.

6. SAFETY NEEDS

7. SOCIAL NEEDS Need for love. Affection Friends Identification

8. SOCIAL NEEDS

9. ESTEEM NEEDS Desire for success. Self respect. Achievement.

10. ESTEEM NEEDS

11. SELF ACTUALIZATION Self fulfillment . Realization of capability or potential.

12. SELF ACTUALIZATION

13. USES Hierarchy of needs theory lead the managers to think about and lay emphasis on ways of satisfying worker needs at various levels to keep them spirited and motivated.

14. BEHAVIOURAL APPROACH Characteristics:- Managerial decisions focus on human and its behaviour . Study of psychology, sociology, etc. is required for understanding employees’ behaviour . Healthy human relation are good for employees’ productivity. Motivation, Leadership, Communication, Participative management should be properly used.

15. A dvantages :- Development of management. Employee job-satisfaction increases. Achievement of objectives. BEHAVIOURAL APPROACH

16. Limitations:- Difficult to forecast human behaviour . It cannot be universally accepted as human behaviour is based on occasional experiments. Instigates avoiding work. Leads to inefficiency. Undermines the economic performance, not good foe business unit. BEHAVIOURAL APPROACH

17. Conclusion:- Job itself is source of motivation and satisfaction. Manager should use untapped human potential. Manager should create environment where each employee can give his best. Operating efficiency can be increased by self-direction, self-control and subordinate influence. Work satisfaction improves employees’ productivity which is good for business. BEHAVIOURAL APPROACH

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