MASLOW’S THEORY OF HIERARCHICAL NEEDS AND MCCLELLAND’S ACHIEVEMENT MOTIVATION - PPT

MASLOW’S THEORY OF HIERARCHICAL NEEDS AND MCCLELLAND’S ACHIEVEMENT MOTIVATION

1. • M O T I V I A • N I D E F • • •
Abraham Maslow ( 1908-
1970
•Abraham Harold Maslow was born on April 1, 1908
in Brooklyn, Newyork.
•He received his B.A in 1930, his M.A in 1931 and
his Ph.D in 1934 all in psychology, all from the
university of Wisconsin.
•He began teaching full time at Brooklyn college.
Maslow served as the chair of psychology
department at brandies from 1951 to 1969.
•In 1970, he died of a heart attack.

2. What is Motivation?
Historically the word motivation comes from the
Latin word ‘movers’ which means To move’.
In literal meaning, we can say that motivation is the
process of arousing movement in the organism.

3. The term motivation refers to the arousal of
tendency to act to produce one or more effects’






T.W.AKKINSON
Motivation is constant, never
ending, fluctuating, and
complex and that is an almost
universal characteristics
particularly every organism
state of affairs’
-A.H.MASLOW
Motivation in school learning
involves arousing, persisting,
sustaining and directing
desirable behavior”

-C.F.SKINNER
MOTIVATIO
N
DEFINITION

4. Motivational cycle:
NEEDS
TENSIO
N
ACTION
S
GOA
L

5. .
PHYSIOLOGICAL NEEDS:
.
SATETY NEEDS:
LOVE AND BELONGINGNESS
NEEDS
SELF-ESTEEM NEEDS:
SELF-
ACTUALIZATION
NEEDS:
Maslow’s
scale:

6. CHARACTERISTICS

OF
SELF-ACTUALIZERS
They demonstrate an
efficient of reality and
acceptance
They accept
themselves and
others
.They show
high degree
of
spontaneity
and
simplicity
Problem centered
orientation
.
They appreciated ’basic
goods of life’ with
continued freshness
and pleasure.
They at times show mysticism
Identify with mankind

7. CHARACTERISTICS
OF
SELF-ACTUALIZERS
They develop deep
interpersonal relations
with others
Democratic in
outlook
Sense of humour
Creative.
Unity.
Lawfulness.
Self regulation and full
functioning
Desirability.
Individuality, non-
comparability
Ease, lack of strain and joy.
Richness.

8. IMPLICATIONS
OF MASLOW’S
THEORY ON
EDUCATION

9. WHAT CAN
TEACHERS
DO?

10. McClelland’s achievement motivation
McClelland’s
achievement motivation
McClelland’s
achievement motivation

11. DEVELOP
ACHIEVEMENT
MOTIVATION
AMONG
STUDENTS

12. ACHIEVEMENT
MOTIVATION
AND THE
TEACHER

13. •MEASURING
ACHIEVEMENT
MOTIVATION:

14.  THANK YOU
THANK YOU
REACH THE GOAL