Mass, media and communication

PrinjalShiyal 1,077 views 12 slides Feb 25, 2020
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About This Presentation

Mass media and communication nowadays very popular in India. So what is mass media and communication and it's importance in our everyday life. Definition of mass communication and communication also. What is mass communication and its features and examples. Mass Communication has it's on opp...


Slide Content

Mass, media and communication Presented by: Prinjal Shiyal Topic: Mass communication. Submitted to: Department of English MKBU.

The word “Communication” derived from the Latin noun ‘communis' and Latin verb’ communicare ‘ which means ‘ to share, to hold something in common.’ Human beings communicate from cradle to the grave. Communication is vital for human existence, and for the progress of humanity.

Continue... Definition: James W. Carvy “ Communication is a symbolic process whereby reality is produced, maintained, repaired and transformed .”

Primary functions of communication: Information function Education and instruction function Entertainment function Persuasion function Cultural promotion function Integration function Discussion function.

Types of communication: Transpersonal communication Interpersonal function Extra personal function Interpersonal function Group communication Mass communication

Mass communication: Communication to large number of people using mass media like television, redio, newspaper, film magazines , social network and most important is the internet. Mass communication is for better for individual choices because it is optional to use and choose which we like to choose

Continue... Normally, transmission of messages to any persons at a time is called mass communication. Mass communication can be understood as the process of extensive circulation of information within regions and across the globe.

Continue... Through mass communication information can be transmitted quickly to many people who generally stay for away from the sources of information.

Types of Mass communication: Advertising Journalism Public Relations Social Media Audio Media Film and Televisions

Continue... 7. Photography 8. Interactive Media 9. Ebooks 10. Other media...

Conclusion; Mass communication are more helpful but, it has own opportunities and challanges. When we use any type of communicaction tools than we get more information throuh various things.

Works cited Pearce, K.J. "Media and Mass communication." 2009. SAGE Publications. 24 February 2020.