Who are the media conglomerates in India?
Some of India's media conglomerates with interests in television, print, internet, films,
entertainment, mobile content and allied businesses are Network18, Times Group, India Today
group, New Delhi Television, UTV, Sun TV group.
For example,
Times of India, Economic Times, Navbharat Times, Mirror, Crest, Zoom, Times Now,
Radio Mirchi are all under the same broad ownership
Zee TV, Zee Regional, Zee News, Siticable, Dish TV, DNA are all under the same broad
ownership. Furthermore, the company also produces films.
Sahara runs Sahara One, various Sahara Samay news channels, Rashtirya Sahara
Newspapers and is also in the business of films
Anil Dhirubhai Ambani Group or ADAG are the stakeholders in the Big brand which has
under its banners Big TV, Big DTH, Big Motion pictures and Big FM
Sun Network has under its umbrella Sun TV and three other General Entertainment
channels in the South of India, various news channels, DTH and newspapers
India Today group under its brand ownership has the brands of India Today and all the
Regional Editions, Aaj Tak and Headlines Today
TV-18 carries under its umbrella CNBC, CNBC Awaaz, CNN-IBN, Colors, Studio 18 and
Web 18
If you look at the media closely, in India and elsewhere, you will find the same set of companies
owning variousmedia brands across multiple forms such as TV, Print, Radio and the Web.
Media Representation
One of the key issues in media literacy is Media Representation. Representation refers to the
construction in any medium (especially the mass media) of aspects of 'reality' such as people,
places, objects, events, cultural identities and other abstract concepts. Such representations
may be in speech or writing as well as still or moving pictures. A key concern in the study of
representation is the way in which representations are made to seem 'natural'. Often we use
media in advertising, entertainment and news industries. This is because we know that people
understand certain codes instinctively and media often needs instant understanding of an
image to transmit information. For example - a person with a stethoscope around their neck - is
a stereotype of a doctor, as is a person with a white coat. A woman in a sari is usually married
and a mother. Stereotypes have little to do with reality - it is more a function of manufactured
reality. Stereotypes are codes that allow audiences to make a snapshot judgement about a
person or a group of people regarding their age, background, ethnicity, gender, their class,
social role or occupation.