Maurice Mattar – E-Commerce & Digital Marketing Expert

With over 12 years of hands-on experience in e-commerce and digital marketing, Maurice Mattar has led and scaled successful startups across the FMCG, beauty, and retail sectors in Southeast Asia and the Middle East. Having launched and managed some of the region’s top e-commerce platforms, he brings deep knowledge in growth strategy, brand building, and digital transformation. Currently teaching entrepreneurship at the American University of Beirut, he has also served as a lecturer and guest speaker at institutions such as the Lebanese American University, Université Saint-Joseph, HEC Paris, and more.

1. Maurice Mattar – E-Commerce & Digital Marketing Expert 12+ Years of Experience in FMCG, Beauty & Retail Across MENA & Asia

2. Maurice Mattar – Digital Marketing & Business Development 12+ years of experience in e-commerce & digital marketing. Expert in FMCG, beauty, and retail sectors. Recognized leader in startup growth & brand building.

3. Professional Journey Scaled multiple successful startups across Southeast Asia & the Middle East. Launched and managed top e-commerce platforms in the region. Specialized in growth strategy & digital transformation.

4. Expertise Areas E-commerce strategy & online retail growth. Digital marketing campaigns for global reach. Brand building in competitive industries. Business development for long-term success.

5. Academic & Teaching Role Currently teaching Entrepreneurship at the American University of Beirut (AUB). Guest lecturer at: Lebanese American University (LAU). Université Saint-Joseph (USJ). HEC Paris and other institutions.

6. Key Achievements Guided startups to become regional market leaders. Built scalable digital solutions for retail & beauty brands. Recognized for mentorship & thought leadership in digital marketing.

7. Why Maurice Mattar ? Hands-on leader with deep regional expertise. Proven track record in digital transformation & scaling businesses. A trusted educator, mentor, and business strategist.

8. Contact Information Website – feel22.com Address: Beirut, Beirut Governorate, Lebanon Mail: [email protected] LinekdIn - mauricemattar Instagram - mauricemattar Pinterest - maurice_mattar Medium - @ maurice-mattar Solo.to - maurice_mattar