Mavericks of AI in Commrce Industry.pptx

Mavericks of AI in the Commerce Industry explores how trailblazing companies and innovators are revolutionizing digital commerce through artificial intelligence. From personalized shopping experiences to intelligent supply chains and dynamic pricing, AI is reshaping how businesses engage customers and optimize operations. These mavericks leverage data-driven insights, machine learning, and automation to boost efficiency, enhance user experience, and drive revenue growth. The report highlights key players, emerging trends, and real-world applications of AI across retail, e-commerce, and marketplaces, showcasing how AI is not just a tool but a transformative force in the future of digital commerce.

1. Dr. LUBNA SURAIYA Assistant Professor, Department of Commerce - International Accounting & Finance, Faculty of Science and Humanities, SRM Institute of Science & Technology, Chennai. MAVERICKS OF AI IN COMMERCE INDUSTRY

2. INTRODUCTION OF AI Artificial Intelligence (AI) has steadily reshaped the commerce industry, evolving from niche experimentation to a core driver of innovation and efficiency . 1. Early Foundations (1950’s – 1990’s) AI’s roots in commerce began with basic automation and data processing. Early systems helped businesses manage inventory and financial records . Expert systems in the 1980s allowed companies to simulate decision-making, especially in banking and retail. 2. Rise of E-Commerce & Personalization ( 2000’s-2016’s ) With the explosion of online shopping, AI found fertile ground. Retail giants like Amazon pioneered recommendation engines using machine learning to analyze customer behavior . Chatbots emerged to handle customer service , while predictive analytics optimized supply chains and pricing strategies . Brands like Sephora launched AI-powered chatbots on platforms like Facebook Messenger for customer service.

3. 3. Expansion & Diversification (2017-2019) : Visual Search: Pinterest introduced Lens, allowing users to search products using images . Inventory Optimization: Walmart used predictive analytics to manage stock levels and reduce waste . 4. Pandemic Acceleration (2020-2022) : Natural Language Processing (NLP) powered smarter virtual assistants, while computer vision enabled visual search and automated quality checks . H&M deployed Advanced NLP Chatbots for personalized fashion advice . Dynamic Pricing models adjusted costs in real time, and fraud detection systems used AI to monitor transactions . Retailers adopted real-time pricing strategies based on demand and competition . 5. Hyper-Personalization & Generative AI ( 2020’s-Present ) Today, AI drives hyper-personalized shopping experiences. Generative AI creates product descriptions, marketing content , and even virtual try-ons. Brands like Ralph Lauren used generative AI for marketing and product descriptions. Retailers use AI to forecast demand , manage inventory, and tailor promotions. Startups like Autone applied AI to optimize inventory and reduce overstock. In India, companies like Flipkart and Reliance Retail leverage AI for logistics and customer engagement using Voice Search.

4. AI IN MARKETING

5. AI MARKETING TOOLS IN 2025 Gumloop  (best for AI automations) Surfer SEO  (for content optimization) ‍ Notion AI  (for productivity) Jasper AI  (for copywriting) Lexica Art  (for blog thumbnails) LALAL.AI  (for audio recordings) Crayo  (for short-form videos) ‍ Originality AI  (for AI content detection) ‍ Writer.com  (content writing for teams) ‍ Undetectable AI  (for rewriting AI content ) FullStory  (for digital experiences) ‍ Zapier  (for automating tasks) ‍ Hemingway app  (for content editing) ‍ Chatfuel  (for Chabot's) ‍ Albert.ai  (for digital advertising) ‍ Userbot.ai  (conversation management) ‍ PhotoRoom  (for removing backgrounds) ‍ Reply.io's Email Assistant  (for email replies) ‍ Brand24  (for media monitoring) ‍ Influencity  (for influencer marketing)

6. Ads created by AI - Coca Cola https:// youtu.be/4RSTupbfGog?si=0F2DdFy7Z6RwpRuK 5 Chabots used in India https://youtube.com/shorts/Xtdwrz7tEr8?si=9lZa25DqcQ-qQNz3 VIDEOS OF AI IN MARKETING

7. AI REFORMS CONSUMER BEHAVIOUR THEORIES

8. SUMMARY OF AI IN MARKETING

9. AI IN HUMAN RESOURCE MANAGEMENT Recruitment and Selection : AI is rapidly transforming recruitment , streamlining the entire hiring process . resume screening (Tools like Ideal and XOR.ai use AI to automate initial screening, allowing recruiters to focus on more qualified candidates ) candidate matching ( Tools like hireEZ and SeekOut use AI to identify and source candidates from a wider pool of talent) chatbots , and automated scheduling highlight its core functionalities. AI tools enhance efficiency by quickly analyzing vast datasets, reducing time-to-hire, and minimizing administrative tasks. Employee Experience : AI enhances employee experience by automating mundane tasks, enabling smarter workflows, and delivering personalized support. It improves communication, boosts productivity, and offers real-time insights for decision-making. AI-driven tools foster collaboration, predict burnout risks, and streamline onboarding, empowering employees to focus on meaningful work and grow within the organization .

10. 3. Video interviewing : HireVue use AI to analyze video interviews, providing insights into candidate communication skills and personality. AI-powered interview assistants that provide real-time feedback, suggest follow-up questions, and help ensure a consistent interview experience.  It assists in Onboarding & Off Boarding where Virtual assistants guide new hires through orientation. Automated workflows for document handling and exit surveys 4. Talent Relationship Management : Tools like Beamery use AI to manage candidate relationships, nurturing talent for future opportunities.  5. Training & Development : Instant Feedback, 24/7 Accessibility, Skill-based Approach, Interactive content like simulations, gamified quizzes , automates grading, scheduling, and performance tracking, freeing educators for meaningful interaction . It assess individual skill gaps, career goals and learning preferences, enabling employers to develop personalized learning paths. These tools track progress, recommend relevant courses or resources and adapt learning content in real-time based on performance.

11. 7. Scenario Planning : AI models can simulate different business scenarios to evaluate risks and outcomes of decisions. 8. Employee Sentiment Analysis : Natural Language Processing (NLP) can analyze employee feedback to understand morale and address issues early . 9. Automation and Efficiency : AI can automate repetitive tasks, freeing up leaders and their teams to focus on more strategic, creative, and human-centric work.  10. Content Creation : AI can also translate training materials into multiple languages , making them accessible globally.  11. Deep Learning:  Deep learning looks for patterns in information, and recreates those patterns. This makes it useful for transforming text into audio, or summarizing videos with infographics . 12. Machine Learning:   In training and development, machine learning algorithms adapt training materials for different learning styles and skill levels.

12. TOP AI RECRUITING SOFTWARES Workable  —   AI-powered ATS with video interviews and HR capabilities Humanly —  Conversational AI for screening, scheduling, and interviews Paradox —  Chat-based AI assistant for high-volume and hourly hiring Manatal  —  Budget-friendly ATS with AI scoring and drag-and-drop pipelines Wellfound  —  Startup -focused AI sourcing with human oversight Hirefly  — Autonomous sourcing and resume filtering with AI agents Braintrust  — One of the most advanced AI interviewers in recruiting software Fetcher  — AI-driven sourcing and outreach for outbound hiring Findem  — Attribute-based AI sourcing across global talent data hireEZ  — AI sourcing and engagement with DEI filters and CRM tools Eightfold  — AI platform for hiring, internal mobility, and up skilling Recooty  — Easy-to-use, multilingual ATS with AI resume matching Jobin.cloud  — AI-powered recruitment tool built for LinkedIn-first sources

13. VIDEOS OF AI IN HUMAN RESOURCE MANAGEMENT Sophia Robot https://youtube.com/shorts/3W3xXz_aR6g?si=zt6bfdxdG830LmPt Kerala Iris School Robot https://youtube.com/shorts/BiRyOPcSqhA?si=DZFmkfi6EI33oi-o

14. AI IN ENTREPRTENEURSHIP Soil Sensors Farming Apps Drone Spraying Weather Forecasting Crop Selection Livestock Monitoring

15. Robot Fruit Picking System Gastro graph Sensor Arla Foods Software Nutrition Calculator Index Six Sigma Concept Product Sorting AI Powered Safety System

16. AI IN RETAIL INDUSTRY Launched in May 2022, by Pravas Chandragiri, Soptle is a micro SaaS-led B2B retail commerce platform that helps consumer goods companies distribute products by using its network of over 15,000 retailers across the country .   OYO is an Indian multinational hospitality chain of leased and franchised hotels, homes, and living spaces founded in 2012 by Ritesh Agarwal. Zepto founded in 2021 is India's ultra fastest-growing e-grocery company that offers a 10-minute grocery delivery service.

17. AI IN HEALTH CARE INDUSTRY M edical I maging Data , such as X-rays, MRIs, and CT scans IBM Watson Health (Holistic Health Data Management) Electronic Health Records Automatic Speech Recognition (ASR) Technology PACS systems Natural Language Processing   Accurate Cancer Diagnosis Nano medicine Customer Service Chatbots / Virtual Health Assistants Automated Disease Detection Comprehensive Digital-Led Care Telemedicine and Remote Patient Monitoring

18. Advanced Robotic Warehouse https :// youtu.be/U2AGLeJBFNg?si=XhES_mUdZBcaP45q 6 Warehouse Robots https:// youtu.be/LDhJ5I89H_I?si=qxGeWHKky_Cy3HAd Advanced Robot in Manufacturing https://youtube.com/shorts/FfoDfN_Qz-I?si=nH-68ZSbn2Gv7jGk

19. S.No Sector Entrepreneurial Activity Artificial Intelligence   1.     Aviation   Engineering Networking Forums Ariel Imagery Business Air Cargo Business Aviation Magazine Business Airplane Washing Services Predix empowers GE Aviation Fleet Support  Delta Airlines employs AI Powered Revenue Management to set fares.   Automated Neural Intelligence Engine (ANIE) for Collision avoidance. Air Asia uses Opti Climb, a fuel efficiency solution.     2 .     Construction     Disaster Reconstruction Building Information Modeling Movers & Packers Specialized Contracts Real Estate Urban Development Automated Quality Control. Construction site safety monitoring. Predictive Maintenance of Machinery. 3D Construction Modeling from 2D images. Material and Equipment Recognition. Environmental Compliance Monitoring .

20. S.No Sector Entrepreneurial Actrivity Artificial Intelligence   3 .   Tourism   Trip Advisor Travel Guide Luggage Delivery System Souvenir shops ( clothing, crafts) Language Translators Automated Travel Insurance Accounting Software for restaurants Voice based Assistants   4.     Sports/ Fitness   Online Fitness Coach Athletic Clothing Brand Dietician Massage Therapist Sports Journalist Sports Psychologist   AI Referees Smart Wearables AI Player Injury tracking Fan Interaction using Chabot's Electromyography (EMG) sensors measure muscle activation AI Diet Plans   5.     Textiles/ Apparels   Sewing Machine or Equipment Textile Screen Printing Fabric Guide Carpet Making Jute / Gunny Bags Embroidery/Designer Sari CAD – Compute Aided Designs   Robotic Recognition Wear JAZA Software (Fashion i ndustry for models)

21. S.No Sector Entrepreneurship Artificial Intelligence   4.     Sports/ Fitness   Online Fitness Coach Athletic Clothing Brand Dietician Massage Therapist Sports Journalist Sports Psychologist   AI Referees Smart Wearables AI Player Injury tracking Fan Interaction using Chabot's Electromyography (EMG) sensors measure muscle activation Inertial Measurement Units AI Diet Plans   5.     Textiles/ Apparels   Sewing Machine or Equipment Textile Screen Printing Fabric Guide Carpet Making Jute / Gunny Bags Embroidery Units Designer Sari Making CAD – Compute Aided Designs   Robotic Recognition Wear JAZA Software (Fashion i ndustry for models)   6.   Information Technology   3D Animation Developers Data Mining Internet Dhabas Innovative Programmers App Developers Machine Learning Programmme Coding Advanced Infrastructural Devices