MBA-Marketing Management Indira University

Indira University, an epicenter of a thriving educational ecosystem, aims to provide transformative education to students. As a beacon of academic brilliance and innovation, Indira University (Pune) empowers individuals with the right skills, forward-thinking approach, and leadership pursuit to enhance the nation’s economic and societal growth. We strive to augment student’s potential, create career opportunities, and guide them toward success.

The university believes in fostering an environment of lifelong learning, nurturing a generation of futuristic leaders, and empowering the youth to contribute towards the needs of the rapidly evolving world. We envision elevating excellence and driving global impact!

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MBA - Marketing Management

Hook statement

Deepen your understanding of consumer behavior, get fluent in the language of brands and
buyers, and get ready to lead tomorrow’s brand revolutions with an MBA in Marketing
Management at Indira University!


Course Summary(On the right)

Study Mode Full Time
Duration 2 Years
Commencement July 2025
Assessment Semester
Location Indira University, Wakad, Pune

Overview

The Master of Business Administration (MBA) in Marketing Management is a strategically
designed program that offers an in-depth exploration of modern marketing concepts, consumer
behavior, and brand management. It builds a strong foundation in key areas such as market
research, advertising, digital marketing, and strategic brand management. With a curriculum
that balances analytical thinking and creative problem-solving, students learn to decode market
patterns, design impactful campaigns, and craft compelling brand narratives. The course
encourages students to engage with real-world business challenges, equipping them with the
skills to thrive in fast-paced, customer-centric industries.
As Indira School of Business Pune MBA program progresses, it delves into specialized areas
like international marketing, retail analysis, customer relationship management, and integrated
communication strategies. These modules are tailored to help students analyze consumer
insights, manage brand equity, and develop sustainable marketing solutions. From building
product strategies to leveraging digital platforms, the course ensures a 360-degree
understanding of the marketing landscape. The MBA in Marketing Management empowers
students to lead with creativity, backed by data and strategy.

2. Why pursue an MBA - Marketing Management with Indira University?

1. Legacy of Excellence
With over 30 years of experience in delivering top-tier management education, Indira University
has built a legacy of excellence. Our commitment to providing high-quality academic programs
has earned us a reputation for shaping leaders who excel in several fields and contribute
significantly to industry growth.

2. Industry-Aligned Curriculum
Our curriculum is designed based on valuable inputs from industry veterans and academic
leaders from various sectors. By incorporating the latest trends and best practices, we equip
students with the knowledge and skills required to thrive in the dynamic business landscape and
meet evolving industry needs.

3. In-demand skills
We focus on equipping students with certifications that enhance their employability by covering
in-demand skills across various industries. These certifications equip our students to learn new
skills, enhance existing ones, and adapt to the evolving demands of the corporate world. Upon
building these competencies, the students gain a competitive edge and perform brilliantly in
different management domains.

4. Experienced Faculty
The faculty at Indira Business School, Pune comprises over 60% Ph.D. holders, blending
academic scholars with seasoned industry professionals. This unique combination of expertise
ensures that students receive both theoretical knowledge and practical insights, empowering
them to excel in the business world with a well-rounded educational experience.

5. Strong Industry Connect
We provide students with ample opportunities to interact with industry experts from fields such
as consulting, banking, FMCG, consumer durables, retail, financial services, real estate, and
more. Through guest lectures, workshops, and networking events, our students gain meaningful
insights and build connections that enhance their professional growth.

3. 6. Practical Exposure & Placements
Indira University offers students the opportunity to engage in live projects, bridging the gap
between theory and practice. This hands-on experience not only enriches their learning but also
enhances their future job prospects. Moreover, with over 500 recruiters from diverse sectors, we
offer strong placement support through campus placements, summer internships, and live
project opportunities, ensuring students have access to a wide range of career options.

Testimonials
“The challenging coursework, combined with the support of dedicated professors and a vibrant
campus community, has shaped me into a more confident and driven individual. Through
engaging in extracurricular activities, such as volunteering and leadership roles in clubs, I’ve
developed essential life skills, including communication, problem-solving, and time
management."
- Akanksha Wagdarikar (Patil), HR Generalist , Varroc Polymers
“The two years I spent there were nothing short of transformative. The institute provided me with
unparalleled exposure, whether it was participating in cultural events, hosting programs,
networking with industry experts, or preparing for placements. It was here that I discovered my
true potential by stepping out of my comfort zone and embracing every opportunity that came my
way. I landed a job in a company I never thought of. Reflecting on my time at Indira, I can
confidently say it was an amazing experience.”
- Ayushi Shah, Customer Associate, Neilsen IQ

“What I loved the most about my college experience was the vibrant and diverse community of
students and faculty. The interactions and friendships I formed enriched my learning journey and
provided a supportive environment for personal and academic growth. Additionally, the
opportunities for extracurricular activities, cultural events, and leadership development made my
college experience memorable and fulfilling.”
- Shweta Pathak, Associate Consultant-Business Analyst, Infosys

4. Career Opportunities
Overview
MBA Marketing professionals develop plans to enhance the sales and revenue of the products
and services of a company. Their target is to increase the company’s market share, brand
value, customer engagement, etc. They create advertising campaigns, manage pricing, and
execute marketing strategies. MBA Marketing managers help businesses to build a strong
reputation and grow their customer base.

Career Options
The career opportunities for Marketing Management MBA students include:
● Marketing Manager
● Brand Manager
● Product Manager
● Market Research Analyst
● Sales Manager
● Advertising Manager
● Public Relations Manager
● Usage and Revenue Manager
● Content Marketing Manager
● Social Media Manager
● Digital Marketing Manager
● Business Development Manager
● Media Planner
● Customer Relationship Manager
● Retail Manager

Placement Stats

Data Awaited

5. Top Recruiters
Put logos of:
Juspay
Federal Bank
BNY
FIS Global
Deloitte
Kohler
Tata Power
Tata Technologies
PWC
Nestle
Mondelez
Haldirams
Atlas Copco
Saint Gobain
ICICI Bank
Airtel
Zepto
Neilson IQ
HDFC bank
LTI Mind Tree
Godrej Properties
Lodha
Philips
ANZ Global
Bajaj Group
Ameriprice Financials


Recruiter (HR) testimonials

Data Awaited


Learning Experience
Overview
At Indira University, the MBA program goes beyond traditional academics, offering an
immersive learning experience tailored to industry needs. The curriculum seamlessly integrates
theoretical concepts with practical applications, allowing students to work on live projects,
participate in internships, and tackle entrepreneurial challenges.

6. Under the guidance of experienced faculty and industry experts, students develop both
technical and soft skills, equipping them to excel in the dynamic global business environment.
We provide a platform for innovation, growth, and learning, helping students build a solid
foundation for a successful and fulfilling career.


Curriculum

Data sent to Dominix (Program Structure) in a separate sheet.


Pedagogy and Learning Methodology

At Indira University, our academic approach is designed to provide students with practical, real-
world experience and deep learning. We utilize the Case Study Method and Role Plays to
encourage critical thinking and problem-solving. Workshops, Seminars, and Guest Sessions
offer insights from industry experts, while Certifications and MOOCs enhance skill development.
Live Projects and Internships bridge the gap between theory and practice. Our Flipped
Classroom model promotes active learning, and Peer Learning encourages collaboration. We
emphasize Research-Based Learning and offer an Immersion Program for hands-on industry
exposure, supported by Collaborative Assignments for teamwork skills.

● Case Study Method
● Role Plays and Simulations
● Workshops, Seminars, Guest Sessions, and Industry Speak
● Certifications
● MOOCs
● Live Projects and Internships
● Flipped Classroom
● Peer Learning
● Research-Based Learning
● Immersion Program
● Collaborative Assignments


Industry Immersion
At the School of Business, industry immersion is not just an activity, it’s a commitment to
preparing students for the evolving world of work. Through dynamic and hands-on
engagements, students gain exposure to real-time business scenarios, market challenges, and
strategic decision-making.
1. Future Leader Development Program

7. A transformational journey crafted to shape the business leaders of tomorrow! This program is
enriched by the presence of industry stalwarts and thought leaders who bring real-world
perspectives into the classroom. Through leadership workshops, strategic simulations, and
interactive sessions, students explore the essence of executive presence, strategic thinking,
and decision-making under pressure. It’s more than a program, it’s a leadership mindset in
motion.
2. Industry and Company Analysis Initiative
This immersive program brings students closer to the real workings of business ecosystems.
Through structured company analysis, sector research, and live case evaluations, students gain
a practical understanding of industry trends, strategic responses, and business competitiveness,
bridging theory with market realities.
3. Marketing Excellence Summit
A power-packed event featuring top marketing minds and brand innovators. Students engage in
live case discussions, market simulation games, and panel talks that deepen their
understanding of customer psychology, digital trends, and brand building.
4. World Education Congress
Participation in the World Education Congress provides our students and faculty with a global
lens on higher education trends, innovation in pedagogy, and evolving expectations of industry-
academia collaboration.
5. World HRD Congress
This is where the HR pulse of the world beats louder. From AI in HR to emotional quotient in
leadership, students gain access to future-of-work dialogues, emerging people practices, and
global talent trends, all under one roof.
6. HR Excellence Summit
The summit brings together HR leaders, thinkers, and practitioners for meaningful conversations
on employee experience, diversity, equity & inclusion, and organizational development, learning
directly from the leaders who shape the people powering today’s workplaces.




Exposure Trips

At Indira University, students participate in industrial visits that offer a blend of learning and
enjoyment. These excursions take them to prominent industrial sites and heritage locations,
providing first-hand exposure to diverse cultures and industries. Such experiences offer
valuable insights that enhance their overall academic journey.

8. 1. International Business Exposure Program (IBEP) – Dubai, UAE
At the School of Business, we believe that real learning often begins where the classroom ends.
The International Business Exposure Program (IBEP) to Dubai is designed to give students
firsthand experience of global markets, corporate cultures, and cross-cultural business
dynamics.
From industry visits to networking with global professionals, IBEP blends academic excellence
with cultural exploration. Students gain deep insights into international trade, logistics,
innovation hubs, and business strategy, all while experiencing the vibrant economy and culture
of the UAE.
Key Highlights:
● Industry tours of leading multinational companies
● Academic sessions hosted by reputed global universities
● Masterclasses with international experts
● Exposure to business practices in logistics, finance, and retail
● Cultural immersion through heritage visits and city exploration
● Networking opportunities in a global business setting
● Integration of classroom learning with real-world business contexts

2. National Business Exposure Program (NBEP) – Goa, India
The National Business Exposure Program in Goa is designed to offer students a rich mix of
business insight and cultural immersion within the national context. Set against the vibrant
backdrop of Goa, this annual journey merges professional learning with personal exploration.
From exclusive industry visits to expert sessions and local networking opportunities, NBEP
encourages students to develop critical thinking, communication skills, and business acumen
while enjoying the dynamic energy of one of India’s most vibrant destinations.
Key Highlights:
● Exclusive industry visits
● Expert-led insights
● Strategic networking
● Cultural exploration
● Beach leisure time
● Practical business skills
● Memorable adventures

How to Apply?

Overview

9. The application process at Indira University is straightforward and easy to follow. Each step,
from filling out the form to final submission, is clearly outlined to provide applicants with a
seamless admission experience across all programs.


Eligibility

Here is Indira University Pune Admission Eligibility for MBA - Marketing Management:
Minimum 50% aggregate in Graduation (3/4 Year Full-time Bachelor’s Degree) in any stream
from a UGC-approved University or equivalent (at least 45% marks, in case of Reserved Class
category candidate belonging to Maharashtra State only)
And
Non-zero score in the following National Level Test conducted by an apex testing body:
IUCET(PG) / CAT 2024/ / MAT 2025/ CMAT 2025/ XAT 2025/ ATMA 2025 /MAH MBA CET
2025 / CUET PG / All State CET


Admission Process

Here is Indira University Admission Process for MBA - Marketing Management:

Step 1: Meet the Eligibility Criteria
Applicants must meet the eligibility criteria (mentioned above)
Step 2: Fill out the Application Form
Applicants must fill out the online application form on Indira University’s or the School’s official
website.
Step 3: Pay the Application Fee
A non-refundable application fee of Rs 1000 must be paid online at the time of application
submission.

10. Step 4: Take the Relevant Entrance Examination
Take “Indira University Common Entrance Test” – IUCET (PG). Alternatively, you can also take
one of the relevant National Level Tests conducted by an apex testing body. (As given in the
table below)
Step 5: Appear in Group Discussion and Personal Interview (GD/PI):
MBA applicants should appear in the Group Discussion (GD) and/or Personal Interview.
Step 6: Check the Merit List
The merit list will be based on the components as indicated below.
Sr. No. Component Weightage
1. Score in Common Entrance tests (IUCET (PG)/
CAT / MAT/ XAT / ATMA / CMAT / GMAT / All State
CET / MAH-CET)
35%
2. Score in Academic Performance 15%
3. GD and/or PI 45%
4. Participation in Sports, Extracurricular Activities,
Academic Diversity & Gender Diversity
05%
*Students having more than 1 year of relevant experience after the completion of graduation
may be eligible for 5% grace marks
Step 7: Receive the Admission Offer Letter
Candidates who qualify through the merit list will receive an admission offer letter.
Step 8: Admission, Acceptance, and Confirmation
Qualified candidates must confirm their admission by paying the first instalment of fees. Submit
original documents (educational qualifications, ID proof, etc.) for verification.

11. Step 9: Course Commencement
Classes will begin in July 2025. An orientation program will be conducted for new students to
familiarize them with the academic structure, available resources, and faculty.

Scholarships
At Indira University, we believe that education must be within everyone's reach. To support this
vision, we offer a variety of scholarships to students experiencing financial difficulties. These
scholarships aim to remove economic barriers, allowing talented students to follow their
academic dreams without limitations and focus on building their future.