Media and Empowerment, How media impacted the empowerment of every sectors.

How media influenced to empower thousands of a sectors is the main agenda of this presentation. This presentations represent the sectors covered like media in empowerment of women, media in empowerment of black people, media in empowerment of social movement, media in empowerment of youth, media in empowerment of political participation, media in empowerment of disable people, media in empowerment of economy, media in empowerment of ethnic minorities with examples.

1. Welcome to our Presentation

2. Topic: Media and Empowerment

3. Group: J Group Members: Mst . Asmaul Husna (211619) Shanto Sheikh (211631) Fatematuj Johra Jesia (211639) Razia Sultana Ratna (211648) Gour Munda ( 211650)

4. Outline 1. Introduction 2. Meaning of Mass media and Empowerment 3. Relationship Between media and Empowerment 4. Importance of Media for Empowerment 5. Impact (positive+ Negative) of media on Empowerment 6. Role of Media in Empowerment 7. Conclusion

5. Media plays a pivotal role in empowering individuals and communities by providing access to information, fostering civic engagement, and amplifying diverse voices. Through various platforms like television, radio, print, and digital media, people can express themselves, challenge societal norms, and advocate for change. Empowerment through media occurs when marginalized groups gain representation, when critical issues are brought to light, and when individuals are equipped with knowledge to make informed decisions. Additionally, social media platforms offer unprecedented opportunities for grassroots movements and citizen journalism, further democratizing the flow of information. Ultimately, media empowerment is essential for fostering inclusivity, democracy, and social progress. Introduction

6. Meaning of Media and Empowerment Media - Media refers to various means of communication, such as newspapers, television, radio, and the internet, that reach and influence people widely. It encompasses channels through which information, news, entertainment, and advertising are conveyed to the public. Media plays a significant role in shaping public opinion, disseminating information, and facilitating communication in society. Empowerment -Empowerment is the process of enabling individuals or groups to gain control over their lives, make choices, and achieve their goals. It involves providing access to resources, opportunities, and support systems that enable people to realize their full potential and participate actively in society.

7. The relationship between media and empowerment is multi- facete . The relationship between media and empowerment is complex and multi-faceted. On one hand, media can be a powerful tool for empowerment by providing individuals with information, resources, and platforms to express themselves, advocate for their rights, and challenge oppressive norms and structures. Media can amplify marginalized voices, raise awareness about social issues, and mobilize communities for change . The relationship between media and empowerment

8. However, the relationship between media and empowerment can also be problematic. Media representation can perpetuate stereotypes, marginalize certain groups, and reinforce existing power dynamics. Additionally, access to media and the ability to participate in media production and consumption are not evenly distributed, which can exacerbate existing inequalities. Overall, while media has the potential to empower individuals and communities, it is essential to critically examine media content, structures, and processes to ensure that it fosters empowerment rather than perpetuating inequality and marginalization.

9. Importance of Media on Empowerment The media plays a crucial role in empowering individuals and communities by providing information, fostering dialogue, and amplifying voices. For example, investigative journalism exposes corruption, holding authorities accountable and empowering citizens to demand transparency and change. Additionally, social media platforms empower marginalized groups by providing a platform to share their stories and advocate for their rights, leading to social movements and policy changes.

10. How media has Impacted Positively on Empowerment Media has positively impacted empowerment in various ways: 1. Awareness and Education : Media platforms disseminate information about rights, opportunities, and resources, empowering individuals with knowledge to make informed decisions. Social media has significantly impacted awareness and education by providing platforms for sharing information, raising awareness about important issues, and facilitating educational opportunities. For example, campaigns on platforms like Twitter and Instagram have raised awareness about mental health issues, promoting understanding and destigmatization . Additionally, educational content shared on platforms like YouTube and TikTok has made learning more accessible and engaging for diverse audiences around the world.

11. 2. Representation: Media representation of diverse voices and narratives can challenge stereotypes and empower marginalized groups by providing them with visibility and validation. Media has played a significant role in shaping representation by portraying certain groups, identities, and perspectives. Recently launched Jaya web series where women are verbally abused and she punishes her husband. A woman can achieve her empowerment through such websites

12. 3.Advocacy and Mobilization: Media facilitates advocacy efforts by raising awareness about social issues, mobilizing communities, and amplifying voices for change. Media has significantly impacted advocacy and mobilization by providing platforms for raising awareness, amplifying voices, and mobilizing support for various causes. Through traditional media channels like newspapers, television, and radio, as well as digital platforms such as social media and online news outlets, advocacy groups and individuals can reach wide audiences with their messages and calls to action. Social media, in particular, has democratized advocacy by allowing grassroots movements to organize, share information, and coordinate actions quickly and at relatively low cost.  

13. 4.Civic Engagement: Through media, individuals can participate in civic discourse, express their opinions, and engage in activism, fostering a sense of empowerment and agency. Media has significantly impacted civic engagement by providing platforms for information dissemination, facilitating public discourse, and mobilizing citizens for various causes. For example, social media platforms like Twitter and Facebook have played a crucial role in organizing movements such as the Arab Spring and the Black Lives Matter movement, allowing individuals to share information, coordinate protests, and amplify their voices on social and political issues. Traditional media outlets like newspapers and television also play a role in shaping public opinion and promoting civic engagement through investigative journalism, public forums, and coverage of political events.

14. 5. Inspiration and Role Models: Media portrays inspirational stories and role models, motivating individuals to aspire for greater achievements and overcome obstacles. The media has significantly impacted inspiration and role models by amplifying their visibility and influence. For example, figures like Malala Yousafzai have become global symbols of courage and activism due to media coverage, inspiring countless individuals worldwide to stand up for their rights and pursue education despite adversity. Similarly, platforms like social media have democratized access to role models, allowing individuals to connect with and draw inspiration from a diverse range of voices and experiences. However, the media's portrayal can also shape societal perceptions of who is worthy of admiration, sometimes perpetuating narrow stereotypes and ideals.  

15. 6. Access to Information and Resources: Media provides access to resources such as job opportunities, health information, and educational materials, enabling individuals to improve their circumstances and capabilities. Media has significantly impacted access to information and resources by democratizing knowledge dissemination. For example, the internet and social media platforms have made it easier for people to access news, educational materials, and resources from anywhere in the world. Additionally, platforms like YouTube have provided tutorials and instructional videos on various topics, empowering individuals to learn new skills and access information that was previously restricted to certain groups or institutions. However, it's important to note that the spread of misinformation and the digital divide are also challenges associated with media impact on access to information.   Overall, media plays a crucial role in empowering individuals by informing, inspiring, and mobilizing them to actively participate in shaping their lives and communities.  

16. Negative Impact of Media on Empowerment The media can have several negative impacts on empowerment in Bangladesh, particularly for marginalized groups and women. Some aspects include here: Political power: Political actors may use their power to spread disinformation, propaganda, and biased narratives through state-controlled or influenced media, undermining the public's ability to access accurate information and make informed decisions.

17. Concentration of ownership: Media ownership in Bangladesh is concentrated in the hands of a few individuals or corporations, which can limit the diversity of perspectives and narratives presented, potentially hindering empowerment efforts. Censorship and restrictions: Bangladesh has faced challenges with media freedom and censorship, which can limit the ability of the media to serve as a platform for empowerment and open discussions on sensitive issues.

18. Error Information Share: When media outlets share inaccurate or misleading information, it undermines public trust in journalism and the media as a whole. This can have ripple effects, making it harder for people to discern truth from fiction. Safety concerns: Journalists and media professionals, particularly those covering conflict zones, investigative stories, or sensitive topics, may face physical threats, harassment, or violence, which can significantly impact their ability to work freely and safely.

19. Promotion of cultural norms : Certain cultural norms and practices that limit women's empowerment, such as child marriage, dowry practices, and restrictions on mobility, are sometimes portrayed or reinforced by the media, even if unintentionally . Objectification and body image issues: The media, particularly advertising and entertainment industries, often objectify women and promote unrealistic body standards. This can contribute to body image issues, low self-esteem, and a sense of disempowerment among individuals who do not conform to these unrealistic standards.

20. Role of Media in Empowerment Media in Empowerment of Social Movement : Media serves as a vital tool for empowering social movements, amplifying voices, mobilizing support, and driving social change. Amplifying Voices: Media serves as a powerful platform for amplifying the voices and messages of social movements, providing visibility and reach to marginalized communities. Mobilizing Support: Media coverage mobilizes public opinion and support for social causes, galvanizing solidarity and activism both locally and globally. Digital media and online platforms enable grassroots organizing, online activism, and global solidarity, empowering movements to reach wider audiences. Examples of some social movement through media: #Me Too, Climate Strikes, BBC Uthon in 1971 etc.

21. Media in Empowerment of Education Media serves as a catalyst for empowering education by democratizing access to information, fostering learning opportunities, and promoting inclusive learning environments. Examples: Online Learning Platforms: Websites like Khan Academy, to enhance knowledge and skills in various subjects. Educational YouTube Channels : Channels like TED-Ed, CrashCourse , and National Geographic provide engaging educational videos on diverse topics, making learning more accessible and enjoyable for students of all ages. Documentaries and Educational TV Shows: Networks like PBS, BBC, and Discovery Channel produce educational documentaries and TV shows that educate viewers about science, history, nature, and culture, sparking curiosity and promoting lifelong learning. During the COVID-19 pandemic, both BTV and Sangsad   Television broadcast  live  educational  lessons for primary and secondary level students.

22. Media in Empowerment of Black People Media serves as a powerful tool for empowering Black individuals and communities by amplifying their voices, promoting representation, and advocating for social justice. Examples: Black-Owned Media Outlets: Platforms like Essence, The Root, and BET (Black Entertainment Television) provide spaces for Black voices to be heard, stories to be shared, and issues affecting the Black community to be addressed. Social Media Movements : Hashtags such as # BlackLivesMatter and # SayHerName have gained traction on social media platforms, mobilizing support for racial equality, police reform, and justice for victims of racial violence. Black-Centric Films and TV Shows: Productions like "Black Panther," "Insecure," and "Dear White People" celebrate Black culture, experiences, and identities, challenging stereotypes and promoting positive representation. These examples illustrate how media platforms empower Black people by providing spaces for representation, advocacy, and community-building, ultimately contributing to greater visibility, equality, and empowerment.

23. Media in Empowerment of Women Media representation of women in diverse roles and professions helps challenge traditional gender stereotypes and promotes positive role models for women and girls. When women see themselves represented in leadership positions, successful careers, and diverse roles in media, it can inspire them to pursue their aspirations and break barriers. Media platforms raise awareness about women's rights issues, including gender-based violence, workplace discrimination, and unequal access to education and healthcare. Through news coverage, documentaries, and investigative journalism, media sheds light on these issues, mobilizes public support, and advocates for policy changes to advance gender equality. Media provides access to information, resources, and educational content that empower women to make informed decisions about their lives, health, and well-being. Social media plays a vital role here. TV Add.

24. Examples: TV programs in Bangladesh focus on women's issues, empowerment, and rights. For instance, shows like "Amar Ami“. This programs inspire and empower women by providing role models and raising awareness about gender equality. Magazines and online platforms in Bangladesh, such as Anannya , Women's World, and Women Chapter , provide spaces for women to share their stories, discuss issues affecting them, and access resources for empowerment. Radio Programs: " Nari Jibon “. Documentary Films: "Threads," and ‘ Gunjan Saxsena ’. Social Media Movements: # TimesUp , # HeForShe , # womenRights . Role modes for women, we can see on media which inspire all women to be empowered.

25. Media in Empowerment of Disable people Media platforms, including social media, are used to raise awareness about disability rights and advocate for policy changes. Campaigns like #CripTheVote and #AccessIsLove aim to mobilize disabled individuals and allies to fight for equal rights, accessibility, and representation. News outlets cover stories related to disability rights, accessibility, and discrimination, shining a spotlight on important issues facing the disabled community. Journalists like Alice Wong (founder of the Disability Visibility Project) and Sinead Burke (disability advocate and journalist) report on disability-related topics, challenging ableism and promoting inclusivity in media coverage.

26. Facilitating Trade: Media platforms can connect businesses with potential customers and partners, both locally and globally, expanding markets. Encouraging Public Participation: Media can spark discussions on economic policies and reforms, fostering a sense of ownership and buy-in from the public. Monitoring Policies: A free media can hold governments and institutions accountable for their economic decisions, promoting good governance. Exposing Corruption: Media investigations can uncover corruption that hinders economic progress, allowing for corrective measures .

27. Rural people: Spreading Awareness: Media can raise awareness about important issues like healthcare, education, government schemes, and social rights. This knowledge can help people make informed decisions and advocate for themselves. Sharing Knowledge: New agricultural techniques, successful business models from other villages, and educational programs can all be broadcast through media, helping bridge the gap between rural and urban knowledge. Giving Voice to Rural Communities: Media can be a platform for rural communities to share their stories, concerns, and ideas with a wider audience. This can help them gain recognition and influence policy decisions. Promoting Social Change: Media can challenge negative stereotypes and promote social change by showcasing successful examples of rural development and women's empowerment.

28. Ethnic community: Ethnic media plays a crucial role in empowering ethnic communities in several ways: Representation : Ethnic media outlets act as a mirror reflecting the experiences, cultures, and perspectives of the communities they serve. This counters the underrepresentation or misrepresentation often seen in mainstream media. Information Access : Ethnic media provides news and information tailored to the specific needs and interests of the community. This can range from local events and cultural celebrations to critical reporting on issues relevant to the community, such as immigration policies or discrimination. Voice and Platform: Ethnic media outlets give a platform to community members to share their stories, concerns, and perspectives. This empowers individuals and fosters a sense of community identity.

29. Youth: Media can be a powerful tool for youth empowerment in a number of ways: Voice and Amplification: Social media platforms and online spaces allow young people to connect with others who share their interests, regardless of location. This can amplify their voices on issues they care about and give them a platform to challenge the status quo. Education and Awareness: Media can be a great resource for young people to learn about important topics, social issues, and different cultures. Documentaries, educational channels, and even some social media content can spark curiosity and critical thinking. Community Building and Role Models: Media can connect young people with communities that share their passions or backgrounds. They can find role models who inspire them and see examples of others who have overcome challenges. Knowledge and Skills Development: From online tutorials to educational apps, media can provide young people with the tools and knowledge they need to develop new skills and explore potential career paths.

30. Political participation :Media can be a powerful tool for boosting political participation across the board. Here's a breakdown of how this happens: Information Dissemination: Media outlets inform citizens about elections, candidates, and political issues. This can spark interest, educate voters, and help them make informed decisions. Mobilization and Organization: Media platforms like social media can be used to organize rallies, protests, and voter registration drives. They connect like-minded people and get them involved in the political process. Empowering New Voices : Media can give a platform to marginalized groups and unheard voices. This fosters a more inclusive political landscape and encourages participation from a wider range of citizens. Holding Power Accountable: Investigative journalism and critical reporting keep those in power in check. This empowers citizens to hold their leaders accountable and fight for positive change. Examples: Social media helps youth engage with political issues and events. It can also be a crucial tool for women running for office to connect with voters.

31. Conclusion In conclusion, media plays a pivotal role in empowering individuals and communities by providing access to information, fostering diverse perspectives, and amplifying voices that may otherwise be marginalized. Through various mediums such as television, radio, print, and digital platforms, media can inspire critical thinking, promote social change, and contribute to the development of inclusive societies. However, it's crucial to recognize the responsibility that comes with media empowerment, ensuring accuracy, fairness, and ethical representation to truly harness its potential for positive impact. As we navigate the complex landscape of media, it's essential to remain vigilant, discerning consumers, and advocates for media that empowers and uplifts all members of society.