MEDIA AND INFORMATION LANGUAGES.pptx

media and informatin languages

1. MEDIA AND INFORMATION LANGUAGES

2. OBJECTIVES Understands the concepts of codes, convention, messages, audience, producers, stakeholders Analyzes meanings embedded in various types of media

3. Language The method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way.

4. MEDIA LANGUAGES Codes, conventions, formats, symbols, and narrative structures that indicate the meaning of media messages to an audience.

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10. Technical codes Include sound, camera angles, types of shots and lighting. They may include ominous music to communicate, danger in a feature film, or high angle camera shots to create a feeling of power in a photograph.

11. Major-sounding scales - Brighter and cheerier sound Minor scales – darker and sadder sound

12. TYPES OF SHOT CLOSE-UP or CLOSEUP Use to highlight details such as eye movement, mannerisms, and minimal yet impactful actions.

13. FULL SHOT or WIDE SHOT or LONG SHOT Shows the subject fully, from head to toe

14. MEDIUM SHOT or WAIST SHOT It frames the subject from the waist up. It is commonly used for interviews or newscasting because it directs the viewers to the subject

15. EXTREME LONG SHOT It covers a wide area including a vast amount of its surroundings.

16. HIGH-ANGLE SHOT It makes the subject look weak or vulnerable while; LOW-ANGLE SHOT Empowers your subject.

17. CAMERA MOVEMENTS PANNING – use to follow subject’s movements or in establishing the setting of the scene TILTING – similar to panning but the camera moves up and down DOLLY or TRACKING – is usually used for emphasis or to show an extra movement POINT-OF-VIEW SHOT or HANDHELD SHOT – makes the footage more engaging because the audience takes a character’s view

18. Symbolic codes Includes the language, dress or actions of characters, or iconic symbols that are easily understood. EXAMPLE: A red rose may be used symbolically to convey romance.

19. COLOR SYMBOLISM DENOTATION – literal or obvious meaning CONNOTATION – potential or suggested meaning

20. CONVENTION In the media context, refers to a standard or norm that acts as a rule governing behavior. Example: color yellow in the Philippines means democracy

21. MESSAGES Are the information sent from a source to a receiver.

22. AUDIENCE & PRODUCERS AUDIENCE – the group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message. PRODUCERS – People engaged in the process of creating and putting together media content to make a media product.