MEDIA AND INFORMATION LITERACY-Lesson-3.pptx

MEDIA AND INFORMATION LITERACY: THE EVOLUTION OF MEDIA

1. MEDIA & INFORMATION LITERACY Lesson 3: Types of Media

2. TODAY’S LESSON 01 02 Types of Media Print Media Broadcast Media New Media Media Convergence

3. Consisting of paper and in, reproduced in a printing process that is traditionally mechanical in nature PRINT MEDIA

4. A simple and flexible format for conveying ideas whether handwritten or printed KINDS OF PRINT MEDIA TEXT MEDIA Pictures, photos images, and graphics used to channel communication using the sense of sight VISUAL MEDIA

5. EXAMPLES OF PRINTED TEXT MEDIA

6. WHAT IS TYPOGRAPHY Refers to the art and technique of arranging the visual component of the written word; features textual designs with optical illusions to improve readability and help covey meaning.

7. EXAMPLES OF PRINTED VISUAL MEDIA

8. WHAT IS GRAPHIC DESIGN Refers to the process of visual communication that organizes and presents information creatively for a particular purpose

9. BROADCAST MEDIA Reaches target audiences using airwaves as the transmission medium (radio and television)

10. Uses audio or voice recording as a medium in the delivery of information to appeal to the auditory sense KINDS OF BROADCAST MEDIA AUDIO MEDIA Concerned with computer controlled integration of different media types where every information can be stored, communicated, and handled digitally MULTIMEDIA

11. EXAMPLES OF BROADCAST MEDIA

12. NEW MEDIA Term used to integrate the different technologies emerging on one digital platform to organize and distribute content

13. EXAMPLES OF NEW MEDIA

14. EXAMPLES OF NEW MEDIA

15. EXAMPLES OF NEW MEDIA

16. MEDIA CONVERGENCE The merging of different equipment and tools for producing and distributing news through digitalization and computer networking

17. Allows media to be produced and distributed on multiple devices (technological convergence) Synergy of communication, content, and computing in the digital world

18. FIELD EXAMPLES Communication Social networks such as Facebooks , Instagram , etc Education Learning Management Systems such as Moodle, Google Classroom, Edmodo , etc. Advertising Digitized print ads across different platforms News News agencies such as CNN, Inquirer, etc. Entertainment Multimedia personalities such as Oprah, Kanya West, Vice Ganda , etc.

19. THANK YOU!