MEDIA-ENVIRONMENT.pptxhggggggggggggggggg

MEDIA-ENVIRONMENT

1. MEDIA ENVIRONMENT

2. LESSON 1: MILLENLIAS AND THE RISE OF THE INFORMATION SOCIETY ADAPTING TO NEW TECHNOLOGY 2 OVERVIEW OF THE NEW TECHNOLOGY DEVELOPMENT

3. Who are the millennials? Millennials, also known as Generation Y, are individuals born between 1980 and 1995, currently in their late teens to early 30s. They follow Generation X (1961-1979) and Baby Boomers (1946-early 1960s). Each generation has unique characteristics shaped by the socio-political and technological changes of their time. 3

4. Who are the millennials? Baby Boomers : Known for their activism in the 1960s, including civil rights and anti-war movements, and cultural innovations like Motown music. Generation X : Grew up during the rise of cable television and video games, characterized by a rebellious spirit and focused on personal fulfillment amidst challenges like the AIDS crisis. 4

5. Who are the millennials? Millennials' Characteristics: They have grown up in a post-9/11 society and are adopt at using technology, having been raised with it. They are health-conscious and engaged in community service. Millennials face various challenges, including economic instability, climate change, and social issues like marriage equality and abortion rights. This generation values authenticity and is driven by a desire to share their lives on social media platforms. 5

6. Who are the millennials? Impact of Technology: Millennials are the first generation to spend the majority of their lives in a tech-driven world, leading to a shift in how social interactions occur. While social media has transformed communication, it has also diminished face-to-face interactions and increased feelings of awkwardness in personal interactions. The rise of cyberbullying has emerged as a significant issue, highlighting the darker aspects of online anonymity. 6

7. Adopting to new technology with nearly everything becoming digital and technological advancement accelerating, adaption is critical .This ability comes naturally to millennials as a result of their exposure to gadgets and smartphones. while it is rational to assume that bot everyone understands everything, experiencing this is the work place was initially eye -opening , finally this technological/generation divided provide an opportunity for all to learn 7

8. Adopting to new technology -you can access documents from any location. multitasking is simplified, and deliverables are complicated to work in the office or on –Campus - constantly hiding behind a device, whether it's a computer, tablet, or smartphones ,has harmed a previously mattered social skill - having a generation raised in an age of technology has a number to f advantages and disadvantages, but each generation brings something unique. 8

9. Overview of New Technological Development Technology development involves using science to achieve goals in sectors like defense, industry, and commerce. In the Technology Maturation & Risk Reduction phase, prototypes are developed and tested to reduce technical risks and improve design and manufacturing. Technology projects often begin with concept demonstrations and evolve into advanced stages like prototyping. In today’s world, information technology (IT) plays a major role in daily life through tools like computers, software, and digital communication. However, many people lack the understanding and confidence to fully use these tools. 9

10. Overview of New Technological Development Because of rapid changes in technology, simply being "computer literate" is no longer enough. The term fluency in information technology ( FITness ) is preferred. FITness means having current skills, understanding basic concepts, and developing intellectual abilities to adapt, learn, and solve problems using IT. 10

11. Overview of New Technological Development To be proficient in IT, individuals need: Contemporary Skills – like using software and digital tools; Foundational Concepts – understanding how IT works; Intellectual Capabilities – applying IT in complex, changing environments. 11

12. Overview of New Technological Development Three key components of IT fluency: Current Skills : Proficiency in current software and applications (essential but short-lived due to rapid technological change). Fundamental Principles : Understanding the underlying concepts of computers, networks, and information (provides a stable foundation for adapting to new technologies). Intellectual Capacities : Higher-order thinking skills that enable the application of IT in complex and unpredictable situations (crucial for problem-solving and innovation). 12

13. LESSON 2: MEDIA THEORIES: Understanding the new media COEVULOTION 13 COMPLEXITY FIDLER IDENTITIES SIX PRINCIPLES OF MEDIAMORPHOSIS

14. Media Theories : Understanding the New Media Paul Saffo’s Perspective : •People often confuse the speed of events with the pace of technological development. •Real innovation usually takes longer than expected. •Technologies don’t advance faster—they just emerge concurrently, making change seem rapid. 14

15. “You should never mistake a clear view for a short distance.”

16. Mediamorphosis (Roger Fidler’s Theory): •Media evolves together rather than individually. •New media forms gradually emerge from existing ones. •Older forms adapt rather than become obsolete. •Media systems are interconnected and continuously evolving. 16

17. Roger Fidler

18. 18 Coevolution – All media forms influence and evolve with one another. Convergence – Different types of media (text, audio, video) combine into single platforms or devices.

19. COMPLEXITY Complexity - refers to the events inside seemingly chaotic system. During periods of massive change, such as the one we are currently experiencing everything around us may be in disarray. New ideas emerge from turbulence, transforming and revitalizing systems. 19

20. COMPLEXITY Chaos Theory- The idea that seemingly unimportant events or small starting changes in chaotic system. such as: -The weather and the economy. -Can set off a chain reaction of escalating -Unexpected events can lead to consequential or disastrous outcomes. 20

21. COMPLEXITY The heart of chaotic system is Anarchy. It explains why no one will ever be able to precisely forecast which new media technologies and modes of communication will thrive and which will fail in the long run. It is said that chaos is more critical to our knowledge of mediamorphosis and the formation of new media because of its relationship to another related notion. 21

22. FIDLERS IDENTITIES SIX PRINCIPLES OF MEDIAMORPHOSIS 22 1. Co-evolution and co-existence ∆ A system that adapts and perish. It has a commulative and varying effect on the development of all existing forms. 2. Metamorphosis ∆ Refers to the gradual emergence of new media from older forms. 3. Propagation ∆ Explains how media inherit dominant characteristics from older forms and pass them on to new media.

23. FIDLERS IDENTITIES SIX PRINCIPLES OF MEDIAMORPHOSIS 23 4. Survival ∆ Traditional media continue to adapt and evolve in response to the changing conditions of time, rather than dying. 5. Opportunity and Necessity ∆ New media are not widely adopted solely based on their technical merits. 6. Delayed adaption ∆ Always more difficult for new media technologies to achieve commercial success than anticipated.

24. 3 Mediamorphosis theories in human communication: 24 1.Spoken language - evolution of broadcast, storytelling and ritual performances. 2.Written language -Invention of portable documents, mechanical printing and mass media. 3.Digital language -Human to human communication via technology or machines.

25. 25 By combining all the principles of mediamorphosis with understanding, we can gain valuable insights into new forms that could appear early in the 21st century and how existing conditions may adapt and continue to evolve.

26. Convergence and interactivity

27. CONVERGENCE AND INTERACTIVITY The term "convergence" is used across various academic fields to describe processes leading to homogeneity, particularly in the communication industry, where "media convergence" characterizes the blending of different media forms. This convergence impacts various sub-sectors, including publishing, music, radio, advertising, cinema, and gaming, leading to their expansion. 27

28. It also influences creative professions such as museums, libraries, and design. The advancement of new digital media technologies and services drives the creative industries forward. To understand the digital creative economy, it is essential to examine media convergence in terms of strategies and outcomes. This course focuses on how traditional and new media forms have combined to shape contemporary media effects and experiences. 28

29. CONVERGENCE BENEFITS OF MEDIA CONVERGENCE​ ​ IMPLICATIONS OF CONVERGENCE ​ ​ 29

30. INTERACTIVITY HOW DOES INTERACTIVE MEDIA WORK?​ ​ THE INFLUECE OF INTERACTIVE MEDIA ​ 30

31. Convergence -It's the coming together of computing, telecommunications, and media in a digital environment. Convergence shows how different aspects of media are parts of the whole and examines how they influence each other. 31

32. Three Types of Convergence Technological Economic 3. Content 32

33. Three Types of Convergence •TECHONOLOGICAL —Papadakis (2007), the term technological convergence is frequently used in very broad and simplistic terms to refer to the process by which new media powered by information technology and traditional media that were previously largely independent of one another are merging. 33

34. Three Types of Convergence 2. ECONOMIC —refers to a strategy that involves three key components: 34

35. Three Types of Convergence digitization; corporate concentration, in which fewer large companies own a greater proportion of media properties; and government deregulation, which has increasingly permitted media conglomerates to own multiple types of media (e.g., television and radio stations, and newspapers) in the same markets, as well as content carriage companies (e.g., cable and satellite) (e.g., specialty TV channels). 35

36. Three Types of Convergence digitization; corporate concentration, in which fewer large companies own a greater proportion of media properties; and government deregulation, which has increasingly permitted media conglomerates to own multiple types of media (e.g., television and radio stations, and newspapers) in the same markets, as well as content carriage companies (e.g., cable and satellite) (e.g., specialty TV channels). 36

37. Benefits of Media Convergence The benefits of media convergence can be submerged in the following areas: -Convergence is beneficial because of the role it can play in national economic and social development growth. It has the potential to impact on all segments of society. It can shape the delivery of government services and redefine the way businesses operate. 37

38. Benefits of Media Convergence -Media Convergence has greatly impacted circulation outreach; this has a great impact on media and contributes to high degree of appreciation of news stories. This has further empowered producers and media entrepreneurs towards reaching out to wider audiences. 38

39. Benefits of Media Convergence -This growing trend of communication has an edge over the previous ways of circulating news and information strictly on hard copies for an information. Media firms have now gained stronger circulation power. This is made possible as people can assess information by visiting various websites from anywhere in the world. 39

40. 40 How does interactive media works?

41. Interactive media works by allowing users to actively engage with and influence the content they are consuming. It's a two-way communication process where user input triggers changes in the media, and those changes, in turn, affect the user experience. 41

42. E xample of interactive media Social Media Video Games Virtual Reality Interactive Websites Interactive Advertising 42

43. The influence of interactive media 43

44. Interactive media has a very important role in today's world. Not only does it make people more active, but also it gives them the power to communicate with others (people, companies, organizations) with whom they would normally have no contact. It also allows the free-flow and exchange of ideas and information. 44

45. Interactive media also has an educational component, making it a very powerful learning tool. It allows (and encourages) people-especially students to become more active in their leaning experience, more collaborative and to be more in control of what they're learning. 45

46. Thankyou for listening!! 46

47. assessment: part 1 47 What are the advantages and disadvantages of a generation raised in a technologically advanced world? What are the three key components of IT fluency? what are some examples of interactive media?

48. assessment: part 2 48 How has the rise of technology, particularly social media, impacted social interactions among Millennials? How does Interactive media work? (on your own understanding) H ow interactive media influence our daily life?

49. Unit 1: members: lavado , kyle joriel c. tiopez , jade lagana ladic , marnel gudian anabo , avie dialino , shara mae cobilo , Charlie jean losantas , lance Nicole joy abendanio , alaiza casao 49